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A family planning a zoo trip asks: what do an adult's and a child's ticket cost, is the ticket cheaper online and is it worth buying an annual pass. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 82.3
+ Till and online prices and discount groups are clearly shown in euros
Basic metrics: 82.3, rank 1 · no change
Basic metrics · 81.0
+ Full season price list (summer/winter, evening) and family package in euros before checkout
Basic metrics: 81.0, rank 2 · no change
Basic metrics · 63.9
+ All admission fees, group and family tickets clearly displayed in euros
Basic metrics: 63.9, rank 6 · ▲ 3 places
– Ticket online: The admission fee page and the front page do not mention an online shop, and no online ticket sales were found in the front page links.
Basic metrics · 80.3
+ Gate and online prices as well as all discount groups and group prices in euros
Basic metrics: 80.3, rank 3 · ▼ 1 place
– Annual pass: An annual or season pass is not mentioned on the admission ticket page or in the extra fee and service price list, and no annual pass page was found in the site's sitemap.
Basic metrics · 75.0
+ Gate and advance prices itemised in euros, advance purchase is rewarded
Basic metrics: 75.0, rank 4 · ▼ 1 place
– Annual pass: An annual or season pass is not mentioned on the ticket price page or the shop page, and no annual pass page was found in the site's sitemap.
Basic metrics · 69.1
+ Admission, extra-day and group prices in euros clearly displayed
Basic metrics: 69.1, rank 5 · ▼ 1 place
– Ticket online: No online ticket shop was found in the price list or opening hours, only a PDF gift card paid by bank transfer.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Adult's ticket QUESTIONWhat does an adult day ticket cost at the gate? | Regular-price adult day ticket from ticket sales, in euros. | 15 € or less = 100 points, 30 € or more = 0, in between directly proportional. | 20 p |
| Child's ticket QUESTIONWhat does a child's ticket cost? | Child's regular-price day ticket from ticket sales, in euros. | €8 or less = 100 points, €22 or more = 0, in between directly proportional. | 12 p |
| Ticket online QUESTIONCan I buy a ticket in advance online, and is it cheaper than at the gate? | Existence of an online shop and the online price relative to the ticket sales price. | Cheaper online = 100, same price online = 60, no online sales = 0. | 10 p |
| Annual pass QUESTIONWhat does an adult's annual or season pass cost if I visit more often? | Price of an adult annual card or season ticket, in euros. | €40 or less = 100 points, €100 or more = 0, in between directly proportional. | 8 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 zoos and aquariums on 23 metrics. The key question for the visitor: are the admission ticket price, discount groups and opening hours visible on the site before checkout, or does the price only become clear on the last page of the online shop?
When choosing a zoo or aquarium, the most important question for a family is whether you can see the admission ticket price and opening hours on the site before setting off. We compared six Finnish zoos and public aquariums on how openly they state their prices, discount groups, opening hours and practical information for the visitor. We do not assess the animal selection or the atmosphere of the park, but the transparency of the information.
Admission ticket price in euros publicly shown on the site before checkout (24), ticket can be bought online (online ticket shop in use and linked) (14), discount groups and family ticket stated (children, students, pensioners, family) (12), opening hours and seasonal variations clearly stated (10), animal species and attractions stated (which species, how many, what the visitor sees) (8), accessibility information stated (wheelchair routes, step-free entrance, prams) (8), annual pass or season pass and its price stated (6), location and arrival instructions stated (address, parking, public transport) (6), clear contact details (phone or e-mail) shown (6), business ID (Y-tunnus) or operating company shown (6)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Who is on the list? Included are zoos and public aquariums that are operated by a Finnish company or foundation and have their own website and a public admission price list. The pool includes destinations from different parts of Finland, but the comparison measures openness, not location. Destinations of the same owner are counted once. Sea Life Helsinki is not included: it is operated by a foreign group on a global platform behind bot protection, which is not circumvented, so it is a measurement gap.
What do we measure? The comparison concerns the service's transparency to the visitor: is the admission ticket price visible in euros before checkout, can a ticket be bought online, are discount groups and the family ticket stated, are opening hours and seasonal variations given, are animal species and attractions stated, is accessibility mentioned, is the annual pass displayed with its price, are location and arrival directions and contact details clear, and is the business ID (Y-tunnus) shown. We do not assess the animal selection or the atmosphere of the park, but how openly the destination states its prices and terms.
Bot or server blocking is a measurement gap. If the attraction's page was behind a bot or cookie wall, fully rendered with JavaScript or did not respond at the time of measurement, it is marked as a measurement gap, not a zero. Walls are not circumvented.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
If the attraction has an online ticket shop, the online ticket is often cheaper than the box-office price. For example, at Ranua and Maretarium a ticket bought online costs less than one bought at the gate. For some attractions the ticket can only be bought on site.
At most attractions, children under 3 get in free of charge. Children older than that usually have their own discounted price, shown in the price list.
Some are, some are not. Ranua Zoo and indoor attractions such as Tropicario and Maretarium are open all year round, whereas for example Zoolandia in Lieto is a summer park and open only for a limited period in summer.
The comparison measures the transparency of information to the visitor: whether the admission ticket price is shown in euros before checkout, whether the ticket can be bought online, and whether discount groups, opening hours, animal species, accessibility and arrival instructions are stated. We do not assess the animal selection or the quality of the park.
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