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A marketing manager or entrepreneur asks how much an agency costs per month, whether the price is visible before making contact, whether the work comes with a guarantee, and whether they can first talk for free. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 69.6
+ Exceptionally open pricing: concrete annual costs and example calculations
Basic metrics: 69.6, rank 2 · ▲ 1 place
Basic metrics · 59.4
+ Clearly itemised service range and own service model (Markkinoinnin Tutkapari)
Basic metrics: 59.4, rank 4 · ▲ 2 places
– Satisfaction guarantee: A warranty is not mentioned on the front page, the services page, the service model page or the contact details.
Basic metrics · 58.5
+ Named customers with concrete results (incl. Ellivuori Skicenter, Aduki Luomuruoka)
Basic metrics: 58.5, rank 5 · ▲ 2 places
– Satisfaction guarantee: The guarantee is not mentioned on the front page, the services page or the maintenance page.
Basic metrics · 61.2
+ Clearly described operating model and the areas in which help is provided
Basic metrics: 61.2, rank 3 · ▼ 1 place
– Satisfaction guarantee: The guarantee is not mentioned on the front page, the operating model page or the company page.
Basic metrics · 72.7
+ Exceptionally transparent pricing: public maintenance price (from 20 euros/month) and a price calculator for websites
Basic metrics: 72.7, rank 1 · ▼ 4 places
– Cheapest monthly price: A monthly price is not published. Checked the front page, services, WordPress websites, search engine optimisation, Google Ads and the price calculator: the price is only formed from the calculator's selections.
Basic metrics · 57.4
+ Broad and clearly itemised range of services, plus its own MVG-MRACE operating model
Basic metrics: 57.4, rank 6 · no change
– Lowest monthly price: The monthly price is not published. Checked the front page, services, digital marketing and contact page.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Lowest monthly price QUESTIONWhat is the minimum monthly cost of the office service? | Cheapest monthly price in euros published on the office's own page, excluding advertising budget. | 500 € or less = 100 points, 3,000 € or more = 0, in between directly proportional. | 24 p |
| Price is shown before contact QUESTIONCan I see the price on the page without a quote request? | Whether the office's own page has a price in euros or a price estimate. | Yes, euro amount on the page = 100 points, partly (only a calculator or assessment tool) = 50, no = 0. | 14 p |
| Satisfaction guarantee QUESTIONCan I get my money back if no result is achieved? | Whether the agency states a guarantee and its terms on its page. | Warranty and refund with terms = 100 points, warranty mentioned but terms not stated = 50, no mention = 0. | 8 p |
| Free initial contact QUESTIONCan I talk to the office before I commit? | Whether a free meeting, analysis or comparison is offered. | Free meeting or analysis = 100 points, only free enquiries = 50, no mention = 0. | 4 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 digital marketing agencies on 22 metrics. The most important question for an SME looking for a service: are the service's pricing, references and official partnerships visible on the site before making contact, or do the price and terms only become clear after a quote request?
A digital marketing agency helps a company acquire customers online: through search engine advertising, search engine optimisation, social media advertising, content and marketing-oriented websites. For a small or medium-sized business owner the hardest part is comparison, because the sector rarely states its prices openly. This comparison looks at how transparently an agency presents itself online: whether service pricing or a pricing model is visible, whether references are shown with named clients and results, whether official partnerships are stated, whether the service range and the way of working together are described, whether the team is introduced and whether contact details and business ID (Y-tunnus) are displayed. We do not assess the quality or results of the marketing, but how easy it is to compare and choose an agency before getting in touch.
Service price or pricing model (e.g. monthly price, package price or hourly price) publicly shown before contact (22), references or client cases with named clients and results shown (16), official partnerships or certifications stated (e.g. Google Partner, Meta Business Partner, HubSpot) (12), service range clearly described (search advertising, SEO, social media, content, websites) (12), way of working or collaboration process described (how the cooperation proceeds) (10), team or experts presented by name on the site (8), free review, audit or consultation offered (8), clear contact details (phone and e-mail) shown (6), business ID (Y-tunnus) shown (6)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Who is on the list? Included are digital marketing agencies that serve SMEs nationwide or in several cities: search engine advertising, search engine optimisation, social media advertising, content and marketing websites. Not included are pure software or web service houses or creative agencies focused on large brands. Brands with the same owner have been counted once: Suomen Digimarkkinointi now goes by the name SDM and Kupli Oy by the name SomeDay.
What do we measure? The comparison concerns the transparency of the service for a business owner considering a purchase: whether the service's pricing or pricing model is visible without making contact, whether references are presented with named clients and results, whether official partnerships and certifications (such as Google Partner or Meta Business Partner) are stated, whether the range of services and the way of working together are described, whether the team is presented by name, whether a free review or audit is offered, whether the contact details are clear, and whether the Business ID is shown.
Bot or server blocking is a measurement gap. If an agency's page was behind a bot or cookie wall, fully rendered with JavaScript or did not respond at the time of measurement, it is marked as a measurement gap, not as zero. The walls are not circumvented.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
The work is usually tailored to the company's goals, competitive situation and budget, so it is hard to give a fixed list price. That is why most agencies direct you to a request for quotation. Some still explain their pricing logic or give example prices online, which makes comparison easier.
The price varies widely with the scope of the service. A single ongoing service can cost hundreds of euros a month, whereas a broad multichannel package including media budgets rises to tens of thousands of euros a year. Always separate the agency's fee from the advertising budget.
A full-service agency handles a wide range of channels (search advertising, search engine optimisation, social media, content, websites) under one roof. A specialised agency focuses on, for example, social media, B2B marketing or developing the customer relationship process. The choice depends on whether you need the whole package or deep expertise in a specific area.
A partnership means that the agency actively uses the platform and meets the criteria it sets. It is useful additional information, but does not on its own guarantee results. Ask about partnerships directly and also assess references, reporting and pricing clarity alongside them.
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
Can't find your company on the list even though it should be there? Get in touch and we will include it in the next measurement round.
See the free pre-analysis A ranking cannot be bought. The analysis shows how it is earned.