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Someone going for a haircut asks what the cut costs, whether prices are visible online and whether they can walk in without an appointment. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 68.2
+ The Services and price list page has a comprehensive price list in euros (for example haircut 36 euros, beard trimming 24 euros, colouring services) without logging in
Basic metrics: 68.2, rank 2 · ▲ 1 place
Basic metrics · 69.8
+ The Services page shows prices in euros (for example haircut 39.90 euros, children's haircut 19.90 euros)
Basic metrics: 69.8, rank 1 · ▼ 1 place
– Without an appointment: Not mentioned on the front page, the service page, in the price list or on the locations page.
Basic metrics · 57.8
+ A fixed price is shown right on the front page: haircut 34.99 euros, the same price for all customers without an appointment
Basic metrics: 57.8, rank 6 · ▲ 3 places
Basic metrics · 65.7
+ The price list page has a comprehensive price list in euros (for example haircut 45 euros, colourings 54-110 euros, perm 106.70 euros)
Basic metrics: 65.7, rank 4 · no change
– Without an appointment: Not mentioned on the front page, the price list or the contact details page.
Basic metrics · 66.7
+ Branch pages include the address, opening hours and phone number (for example Oulu: Isokatu 15, Mon-Fri 9-17, tel. 08 5700 166)
Basic metrics: 66.7, rank 3 · ▼ 2 places
– Haircut price: The price was not found on the home page, the Oulu location page, the remote queue or the price update news.
Basic metrics · 58.8
+ Online appointment booking works directly from the site: 'Book an appointment with the service whenever it suits you' and a separate online booking (Nettiajanvaraus)
Basic metrics: 58.8, rank 5 · ▼ 1 place
– Price of a haircut: The price list is a PDF file for each shop, and its text could not be read. The price was not found on the front page, the service page or the shop's page.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Price of a haircut QUESTIONWhat does a basic haircut cost? | Cheapest published price of an adult haircut, in euros. | €20 or less = 100 points, €45 or more = 0, in between directly proportional. | 24 p |
| Prices are shown online QUESTIONCan I see the price before I book an appointment? | Whether the chain publicly states the price of a haircut on its website. | Price on the page = 100, price only in part of the information or in a separate file = 50, no price = 0. | 12 p |
| Without an appointment QUESTIONCan I get surgery without an appointment? | Whether it is possible to come for a haircut without an appointment or queueing. | Always = 100, only on certain days or at certain locations = 50, no = 0. | 14 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 nationwide or multi-city chains on 19 metrics. The key question: is the service price list openly visible online, or do you have to ask for the price by phone?
Service price list shown publicly online (30), online booking is possible (20), range of services clearly described (15), locations, cities and opening hours stated (15), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source shown (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Ownership: Newhairstore operates on a franchise model in which individual stores are companies of independent entrepreneurs (business IDs (Y-tunnus) are shown on the site), and the chain is operated by New Hairsalon Group Oy. Hairlekiini does not state an operating company or business ID (Y-tunnus) on its site. We show the owner, or its absence, for each.
Why aren't there more chains on the list? The sector relies largely on individual shops and franchise entrepreneurs. Only chains with their own nationwide or multi-city website and a network of locations were included in the comparison. Single-city shops are not part of the nationwide comparison.
The comparison describes the measurable features of the chains' public websites, not an individual hairdresser's skill or the quality of the service. Prices vary by location and by service; the comparison measures whether the price list and services are stated openly. Some of the links may be ad links; they do not affect the points.
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
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