Home › Hair salon chains › M Room
On the basic metrics alone, the score was 68.2 and the rank 2. The score is now 68.7 and rank 1 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
M Room on suomalainen miesten parturiketju, joka toimii ilman ajanvarausta jonotusmallilla ja tarjoaa jäsenyyksiä. Palvelut ja hinnat ovat esillä avoimesti euromääräisinä, ja toimipisteverkko kattaa useita kaupunkeja. Läpinäkyvyyttä heikentää se, että Y-tunnus näkyy vain tietosuojaselosteessa emoyhtiö LFG Brands Oy:n tunnuksena, ja että aikaa ei voi varata etukäteen.
Buying motives checked 16.10.2026 and basic metrics measured 16.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Price of a haircut | 24 p × 36,0 % | 8.6 |
| Prices are shown online | 12 p × 100.0 % | 12.0 |
| Without an appointment | 14 p × 100.0 % | 14.0 |
| Basic metrics | 50 % × 68,2 | 34.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price of a haircut NOTEPrice includes washing and finishing. | M Cut haircut from 36 € | mroom.com checked 16.10.2026 | 8.6 / 24 |
| Prices are shown online | Prices published on the page | mroom.com checked 16.10.2026 | 12.0 / 12 |
| Without an appointment | The haircut does not require an appointment, you can join the queue online or on site | mroom.com checked 16.10.2026 | 14.0 / 14 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 75,8 | 22.7 |
| Transparency | 30 % × 75,0 | 22.5 |
| Reachability | 20 % × 35,0 | 7.0 |
| AI quality score | 20 % × 80,0 | 16.0 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 44/100 | Technical measurement | 17.6 / 40 |
| Accessibility | 96/100 | Technical measurement | 28.8 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Service price list publicly displayed online OBSERVATIONPalvelut ja hinnasto -sivu (mroom.com/fi/palvelut): hintoja mm. hiustenleikkaus 36 euroa, 44 euroa, parranmuotoilu 24 euroa, väripalvelu 64-84 euroa. | Yes | Website + AI extraction | 30.0 / 30 |
| Appointments can be booked online OBSERVATIONEtusivun ja palvelusivun toistuva 'Parturipalvelut aina ilman ajanvarausta' ja 'Liity jonoon' -toiminto; perinteistä ajanvarausta ei ole. | Partly | Website + AI extraction | 10.0 / 20 |
| Service range clearly described OBSERVATIONPalvelusivu: 'M Room tarjoaa kattavat parturipalvelut hiustenleikkauksista parranmuotoiluihin ja varipalveluihin' sekä M Premium Extra -lisäpalvelut. | Yes | Website + AI extraction | 15.0 / 15 |
| Locations, cities and opening hours stated OBSERVATIONNavigaation Liikkeet-sivu; asiakaspalvelusivun kaupunkivalikko listaa mm. Espoo, Forssa, Helsinki, Hollola, Hyvinkää, Hämeenlinna, Joensuu, Jyväskylä. | Yes | Website + AI extraction | 15.0 / 15 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONTietosuojaseloste: 'LFG Brands Oy (me) ja sen tytäryhtiö M Room Oy vastaavat konsernin henkilötietojen käsittelystä'; sivulla Y-tunnus 2344679-3 (emoyhtiö). | Partly | Website + AI extraction | 5.0 / 10 |
| Independent review source shown OBSERVATIONNo link to an independent review source on the website. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | Partly | Website + AI extraction | 5.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 80/100 | AI analysis | 27.2 / 34 |
| Findability of pricing | 85/100 | AI analysis | 28.1 / 33 |
| Content coverage | 75/100 | AI analysis | 24.8 / 33 |
Oletko M Room -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +15.4 points: 68.7 → 84.1, and your lead over number two grows 3.8 → 19.2.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
The #1 badge is awarded only to the measured #1 in the Hair salon chains category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
