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The person ordering a SUP board or water sports equipment online asks how long the product can be returned, who pays for the return, how much delivery costs and how quickly the parcel arrives. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 74.5
+ The Deep Sea XXL board set product page clearly states the dimensions 330 x 76 x 15 cm, weight 9 kg and load capacity 130 kg
Basic metrics: 74.5, rank 1 · no change
Basic metrics · 52.2
+ The SUP category lists plenty of board set prices (149 euros Deep Sea Standard 275 cm, 199 euros Deep Sea XXL 330 cm, 849 euros the most expensive models) in a clear list
Basic metrics: 52.2, rank 6 · ▲ 4 places
Basic metrics · 69.5
+ Prices are clearly visible on the SUP boarding category page (Aqua Marina Pure Air 310 cm 82 euros, Pure Air 330 cm 210 euros, Jobe Aero Nera board set 185 euros)
Basic metrics: 69.5, rank 3 · no change
Basic metrics · 67.1
+ The front-page SUP board list shows prices and discounts (for example Saimaa SUP Nemo 179.90 euros, regular price 359.90 euros) and a starting delivery price of 4.90 euros
Basic metrics: 67.1, rank 4 · no change
Basic metrics · 61.0
+ The category page's guide text explains the benefits of a SUP board's volume, length and inflatability, and gives a rule of thumb 'state your own weight in two'
Basic metrics: 61.0, rank 5 · no change
– Delivery cost for a small order: Delivery costs are calculated at checkout by weight, volume and delivery method, and the terms have no prices.
Basic metrics · 72.9
+ The product page clearly states the package contents: pump, paddle, storage bag and repair kit, as well as the load capacity of 140 kg and the board length of 3.8 m
Basic metrics: 72.9, rank 2 · ▼ 4 places
– Delivery cost for a small order: The delivery cost is shown only in the shopping cart. The terms have no fixed price, and the free delivery threshold is 95 €.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Return period QUESTIONHow long can I return the product? | Number of days within which a product bought from the online shop can be returned. | 60 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 18 p |
| Return price QUESTIONWho pays for the return? | Return costs for a standard parcel according to the shop's terms. | Free = 100, free only on condition (for example a certain return method or product condition) = 50, paid = 0. | 12 p |
| Delivery fee on a small order QUESTIONHow much does delivery cost if I buy only one product? | The price in euros of the cheapest paid standard package when the order is below the free delivery threshold. Store pickup is not included. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 10 p |
| Delivery time QUESTIONHow quickly does the order arrive? | Longest number of working days for standard delivery stated by the shop. | 2 working days or fewer = 100 points, 7 working days or more = 0, in between directly proportional. | 10 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
A SUP board set costs online from under €200 to over €800, and the contents and dimensions of packages that look the same vary from shop to shop. We scored 6 Finnish online shops on 20 metrics: whether the price is visible, delivery, package contents, dimensions and load capacity, buying guide, return terms and Business ID.
A SUP board is an inflatable or rigid board that you paddle standing up. This comparison measures the transparency of online shops, not the board's paddling characteristics on the water.
Is the price of the SUP board shown in euros on the category or product page without logging in? (25), does the site state the delivery time and delivery costs before ordering? (15), is it clear what is included in the package (paddle, pump, fin, carry bag, repair kit)? (15), are the dimensions, load capacity or weight shown for the product? (15), does the site have a SUP board selection guide or buyer's guide? (10), are the return and cancellation rights clearly stated? (10), is the seller company's Business ID visible on the site? (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
A package or just the board. The same price may include a paddle, pump, carry bag and repair kit, or just the board. Check the contents of the package before comparing prices.
Load capacity decides. The recommended maximum load of the boards measured varies from about 110 kg to 140 kg, and a board that is too small will sink under a heavier paddler.
General store or specialist store. A specialist shop offers a buying guide and accessories in one place, while general online shops offer only the board set.
The season affects the price. In autumn, end-of-year models are sold at clearance prices, and the same board can cost half of its summer price.
Measurement taken 3.10.2026. Data read from the public category, product and terms pages of each shop. Prices change, check them at the ordering stage.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
In the online shops measured, board sets start at about €150, and the more expensive models cost €500–850. The price is affected by size, construction and the accessories included.
Varies: board sets usually include a paddle, pump and bag, but the board alone is often sold without them. See each shop's profile.
On the measured boards, the recommended maximum load is about 110 - 140 kilos. Check the product's own load capacity before buying.
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