Home › SUP boards and water sports equipment online › Biltema
On the basic metrics alone, the score was 61.0 and the rank 5. The score is now 46.8 and rank 5 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Biltema kertoo SUP-lautojen valintaan hyviä neuvoja ja toimituskulut sekä Y-tunnus löytyvät. Hinnat ja tekniset tiedot eivät näkyneet haetulla kategoriasivulla.
Buying motives checked on 18.10.2026 and basic metrics measured on 3.10.2026 from public sources. Same formula for everyone, read the full methodology.
| Return period | 18 p × 34.8 % | 6.3 |
| Return price | 12 p × 50.0 % | 6.0 |
| Delivery fee on a small order | 10 p × 0.0 % | 0.0 |
| Delivery time | 10 p × 40.0 % | 4.0 |
| Basic metrics | 50 % × 61,0 | 30.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Return period | 30-day right of return | biltema.fi checked 18.10.2026 | 6.3 / 18 |
| Return price NOTEThe customer pays the return costs for larger products. | Free for a faultless product that is sent as a standard parcel | biltema.fi checked 18.10.2026 | 6.0 / 12 |
| Delivery fee on a small order | Delivery costs are calculated at checkout by weight, volume and delivery method, and the terms contain no prices. | biltema.fi, returns and complaints · biltema.fi, delivery methods checked 18.10.2026 | 0.0 / 10 |
| Delivery time NOTEDuring rush hours the time may be longer. | 3–5 working days | biltema.fi checked 18.10.2026 | 4.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 69,1 | 20.7 |
| Transparency | 30 % × 67,5 | 20.2 |
| Reachability | 20 % × 32,5 | 6.5 |
| AI quality score | 20 % × 66,1 | 13.2 |
| Commitment index | max +1.0 | +0,25 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 28/100 | Technical measurement | 11.2 / 40 |
| Accessibility | 97/100 | Technical measurement | 29.1 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 92/100 | Technical measurement | 13.8 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Is the price of a SUP board shown in euros on the category or product page without logging in? OBSERVATIONhaetun SUP-laudat-kategoriasivun tekstissä (myös JS-renderöitynä) ei näkynyt tuotehintoja; tuotteiden hintoja ei voitu mitata tästä sivusta | Partly | Website + AI extraction | 12.5 / 25 |
| Does the website state the delivery time and delivery costs before ordering? OBSERVATIONsivun yläosa: 'Toimitukset verkkokaupasta alk. 4.85!' ja linkki 'Toimitusehdot' | Yes | Website + AI extraction | 15.0 / 15 |
| Is it clear what the package includes (paddle, pump, fin, carry bag, repair kit)? OBSERVATIONkuvausteksti: 'Aikuisille suunnatun laudan mukana tulee aina mela eteenpäin liikkumiseen', pumpun ja laukun sisältöä ei eritelty | Partly | Website + AI extraction | 7.5 / 15 |
| Are the product's dimensions, load capacity or weight visible? OBSERVATIONkuvausteksti: 'Biltemasta löydät aikuisille tarkoitetun SUP-laudan, jonka pituus on 302 senttiä' ja 'Junior SUP ... kestää jopa 60 kilon painon' | Partly | Website + AI extraction | 7.5 / 15 |
| Whether the website has a SUP board selection guide or buyer's guide? OBSERVATIONkategoriasivun opasteksti: 'SUP-laudan tilavuus', 'SUP-laudan pituus' ja nyrkkisääntö 'kertoa oma paino kahdella' | Yes | Website + AI extraction | 10.0 / 10 |
| Is the right of return and cancellation clearly stated? OBSERVATIONthe page has a link 'Delivery terms', the content of the return terms was not read in this measurement | Partly | Website + AI extraction | 5.0 / 10 |
| Is the seller company's Business ID visible on the website? OBSERVATIONalatunniste: 'Y-tunnus:1560844-9' ja '© Biltema Suomi Oy 2026' | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 72/100 | AI analysis | 24.5 / 34 |
| Findability of pricing | 56/100 | AI analysis | 18.5 / 33 |
| Content coverage | 70/100 | AI analysis | 23.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Is the right of return and cancellation clearly stated? OBSERVATIONthe page has a link 'Delivery terms', the content of the return terms was not read in this measurement | Partly shown | +0,25 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Are you a customer of the Biltema service? Tell us about your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +29.5 points: 46.8 → 76.3, rank 5 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
