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On the basic metrics alone, the score was 74.5 and the rank 1. The score is now 71.3 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Stadiumin SUP-tuotesivu kertoo mitat, painon, kantavuuden, paketin sisällön ja takuun poikkeuksellisen selvästi. Valintaopas puuttuu ja toimituskulut jäävät linkin taakse.
Buying motives checked on 18.10.2026 and basic metrics measured on 3.10.2026 from public sources. Same formula for everyone, read the full methodology.
| Return period | 18 p × 100.0 % | 18.0 |
| Return price | 12 p × 50.0 % | 6.0 |
| Delivery fee on a small order | 10 p × 41.0 % | 4.1 |
| Delivery time | 10 p × 60.0 % | 6.0 |
| Basic metrics | 50 % × 74,5 | 37.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Return period NOTEOn another Stadium page the period is 365 days. For Stadium Partners products the period is 60 days. | 356-day exchange and return right | stadium.fi checked 18.10.2026 | 18.0 / 18 |
| Return price NOTEReturning to a Stadium store is free of charge. | Free to a store, by post 3.95 € | stadium.fi checked 18.10.2026 | 6.0 / 12 |
| Delivery fee on a small order NOTEDelivery to a Stadium store is free. | Posti or Postnord pickup point €5.90 | stadium.fi checked 18.10.2026 | 4.1 / 10 |
| Delivery time NOTEIn Northern Finland the time is longer, the time measured is that of the rest of Finland. | 2–4 working days, 2–6 in northern Finland | stadium.fi checked 18.10.2026 | 6.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 71,6 | 21.5 |
| Transparency | 30 % × 77,5 | 23.2 |
| Reachability | 20 % × 67,5 | 13.5 |
| AI quality score | 20 % × 80,6 | 16.1 |
| Commitment index | max +1.0 | +0,25 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 38/100 | Technical measurement | 15.2 / 40 |
| Accessibility | 92/100 | Technical measurement | 27.6 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Is the price of a SUP board shown in euros on the category or product page without logging in? OBSERVATIONtuotesivu: 'Väri : BLACK 199,00 €' ja saman sarjan lautasetit 149,00 - 395,00 € samalla sivulla | Yes | Website + AI extraction | 25.0 / 25 |
| Does the website state the delivery time and delivery costs before ordering? OBSERVATIONtuotesivu: '2-5 arkipäivän toimitus' ja linkki 'Näytä toimitustiedot', kustannusta ei näkynyt tuotesivun tekstissä | Partly | Website + AI extraction | 7.5 / 15 |
| Is it clear what the package includes (paddle, pump, fin, carry bag, repair kit)? OBSERVATIONtuotesivu: 'Kattavat lisävarusteet: ... pituussäädettävän mela, näppärän pumppu, korjaussarja sekä käytännöllinen kantokass[i]' | Yes | Website + AI extraction | 15.0 / 15 |
| Are the product's dimensions, load capacity or weight visible? OBSERVATIONtuotesivu: 'Mitat: 330 x 76 x 15 cm', 'Paino: 9 kg', 'Kantavuus: 130 kg' | Yes | Website + AI extraction | 15.0 / 15 |
| Whether the website has a SUP board selection guide or buyer's guide? OBSERVATIONtuotesivulta ja sen navigaatiosta ei löytynyt SUP-valintaopasta (sivuston alavalikossa vain Chat, Tilaaminen, Palautus, Nouda myymälästä, Lahjakortti, Usein kysyttyä) | No | Website + AI extraction | 0.0 / 10 |
| Is the right of return and cancellation clearly stated? OBSERVATIONlink in the customer service menu 'Return'; the content of the return terms was not read in this measurement | Partly | Website + AI extraction | 5.0 / 10 |
| Is the seller company's Business ID visible on the website? OBSERVATIONsivun alatunniste: '© Stadium Oy, Klovinpellontie 1-3 02180 Espoo, Y-tunnus: 1515574-2' | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Partly | Website + AI extraction | 15.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 78/100 | AI analysis | 26.5 / 34 |
| Findability of pricing | 84/100 | AI analysis | 27.7 / 33 |
| Content coverage | 80/100 | AI analysis | 26.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Is the right of return and cancellation clearly stated? OBSERVATIONlink in the customer service menu 'Return'; the content of the return terms was not read in this measurement | Partly shown | +0,25 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Are you a Stadium customer? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +11.8 points: 71.3 → 83.1, and your lead over number two grows 15.9 → 27.7.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The #1 badge is awarded only to the measured #1 in the SUP boards and water sports equipment online category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
