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The floor buyer asks what freight costs, how quickly the floor arrives, how much a return costs and whether sample pieces are free. These decide 50 points out of 100.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 81.1
+ Prices per square metre are shown publicly without logging in, directly in the product listing (for example Harder Aurora cork vinyl flooring 37.40 euros/m2)
Basic metrics: 81.1, rank 1 · no change
Basic metrics · 77.9
+ Square-metre prices are publicly visible in the online shop without logging in (for example 38.90 and 46.90 euros) and products can be added directly to the shopping cart
Basic metrics: 77.9, rank 2 · no change
Basic metrics · 74.1
+ Prices per square metre are publicly shown in the online shop without logging in (for example parquet 68.90 euros/m2)
Basic metrics: 74.1, rank 4 · ▲ 1 place
Basic metrics · 74.9
+ Square-metre prices are shown publicly in the product listing without logging in (vinyl floors 42.50-44.50 euros/m2)
Basic metrics: 74.9, rank 3 · ▼ 1 place
– Freight to home: The freight price is not stated in the delivery terms or on the sample page. The terms only mention €0 for orders over 2,000 euros.
Basic metrics · 70.1
+ Product prices are shown publicly on product pages without logging in (for example floor products 28.69-168.41 euros) and the range covers parquet, vinyl plank, herringbone parquet and laminate
Basic metrics: 70.1, rank 5 · no change
– Freight to home: According to the terms page, the delivery price is agreed separately; the price is not stated before ordering.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Delivery to home QUESTIONWhat does delivering flooring to the front door cost? | Cheapest home delivery price in Finland stated in the terms. | €0 = 100 points, €150 or more = 0, in between directly proportional. | 18 p |
| Delivery time QUESTIONHow quickly can the floor arrive? | Shortest delivery time stated in the terms, in working days. | 1 working day = 100 points, 20 working days or more = 0, in between directly proportional. | 12 p |
| Return price QUESTIONHow much does the return cost me? | Who pays for the return of a stock product and whether the full price is refunded. | Free of charge = 100 points, customer pays = 40, customer pays and refund covers only part of the price = 0. | 12 p |
| Free sample pieces QUESTIONCan I get sample pieces for free before buying? | Number of free sample pieces in one order. | 4 items or more = 100 points, 0 = 0, directly proportional in between. | 8 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 5 online shops specialising in flooring on 20 metrics: technical quality, transparency, reachability and AI quality. The most important question: can you see the floor's price per square metre, the material, delivery costs and return terms before you enter your payment card details?
Parquet, laminate and vinyl flooring are increasingly bought online, in which case the floor arrives at home as a large and heavy freight delivery. In this guide we compare the transparency of the public pages of Finnish flooring online shops: is the price per square metre visible without logging in, are delivery costs and the free delivery threshold stated, can you get a sample piece or a calculated quantity requirement, what is the right of return for an opened or cut package, and are the material's wear class, warranty and the responsible company stated before purchase.
Floor price per square metre shown without logging in (25), delivery costs for a large product and free delivery threshold stated (20), right of return and the condition for an opened package publicly available (20), sample service or sample pieces and quantity calculator available (10), material, wear class and warranty stated on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source shown (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Calculating quantities and the right to return opened packages are the pain points of the industry. A floor is a large and heavy product, and estimating the right quantity to order and the large delivery freight are significant matters for the consumer. Likewise, the right to return a cut or opened package varies from shop to shop. The comparison rewards shops that show the floor's price per square metre, material and wear class, delivery costs and free delivery threshold, return terms, and that offer sample pieces or a quantity calculator before purchase.
Some of the operators are Finnish, some are foreign. Novafloor, Kallan Parketti, Nordic Floors (Vinyylilattiakauppa) and Parketti Romanoff (Parketti Piste) are Finnish companies with a business ID (Y-tunnus) registered with PRH. Viimistluskaubamaja is the Finland-targeted online shop of the Estonian Viimistluskaubamaja OÜ, whose parent company is stated openly. The business ID (Y-tunnus) metric assesses how clearly the responsible company is displayed on the site.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
At most of the Finnish shops in the comparison, the price per square metre is shown directly in the product listing without an account. The comparison rewards shops where price, size and material are publicly displayed before the shopping cart.
Freight depends on the size, weight and delivery address of the order. Some shops state a fixed price (for example about 85 euros to the home yard) and a free-delivery threshold, others calculate freight case by case. Carrying into the home is typically a separate extra charge.
An untouched and unopened product is covered by a 14-day right of return. An opened, cut or installed floor generally cannot be returned. Check the shop's return terms before opening the packs and open only as many as you will install.
Yes. A sample piece shows the real colour and surface of the material, which is hard to judge from a screen. Many shops send a few sample pieces free of charge or for a small postage fee, and this reduces the risk of a wrong choice on a large order.
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