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Novafloor

👑 Rank 1 · Flooring online · Checked 18.10.2026 · Suomen Paras 2026

Websitenovafloor.fi
OwnerNovafloor Oy (PRH 2087183-1), a Finnish online shop specialised in parquet, laminate and vinyl flooring, whose square-metre prices, delivery and warranty terms and sample pieces are publicly displayed (novafloor.fi)
Business ID2087183-1
Registered in Finland (PRH)2007
LCP (mobile)5.2 s
Basic metrics81.1, rank 1
82.8SCORE
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On the basic metrics alone, the score was 81.1 and the rank 1. The score is now 82.8 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 17.8.2026

Novafloor on lattioihin erikoistunut suomalainen verkkokauppa, jonka hinnat näkyvät euroina neliöltä ilman kirjautumista ja jonka toimitus-, palautus- ja takuuehdot on kuvattu selkeästi omalla sivullaan. Näytepalat ja suomenkieliset asennusohjeet tukevat ostajaa, mutta menekkilaskuri ja ilmaisen toimituksen raja jäävät epäselviksi.

Strengths

  • Prices per square metre are shown publicly without logging in, directly in the product listing (for example Harder Aurora cork vinyl flooring 37.40 euros/m2)
  • Toimitus- ja palautusehdot on kuvattu poikkeuksellisen tarkasti: 1-2 arkipäivän toimitusaika, sisäänkanto lisäpalveluna 120 euroa, 14 vuorokauden palautusoikeus ja rahtikirjan tarkastusohjeet
  • Tuotteille myydään ilmaisia näytepaloja valinnan tueksi ja jokaisen tuotteen mukana toimitetaan suomenkieliset asennusohjeet

Areas to improve

  • Selkeää neliöpohjaista menekkilaskuria ei ole tuotesivuilla, joten oikean tilausmäärän arviointi jää kuluttajan itsensä laskettavaksi
  • Ilmaisen toimituksen euroraja ei käy yksiselitteisesti ilmi toimitussivulta, vaikka toimituskustannukset muuten kuvataan
  • Erillistä usein kysyttyä -osiota ei ole, vaan neuvot ovat hajallaan artikkeli- ja opassivuilla

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 17.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

82.8 / 100
Delivery to home18 p × 56,7 %10.2
Delivery time12 p × 100.0 %12.0
Return price12 p × 100.0 %12.0
Free sample pieces8 p × 100.0 %8.0
Basic metrics50 % × 81,140.5

Buying motives · weight 50 p

42,2 / 50
MetricMeasured valueSourcePoints
Delivery to home
NOTEFor other orders the base price is €75. In Lapland and the archipelago, an additional €120.
Freight €65 across Finland for listed productsnovafloor.fi
checked 18.10.2026
10.2 / 18
Delivery time
NOTE3–5 working days to rural areas and the archipelago.
1–2 working daysnovafloor.fi
checked 18.10.2026
12.0 / 12
Return price
NOTERequires that the parcel can be left for Schenker's normal transport. Only unopened parcels are accepted.
Returning a faultless product is free of chargenovafloor.fi
checked 18.10.2026
12.0 / 12
Free sample piecesUp to 4 free samples, postage paid by the shopnovafloor.fi
checked 18.10.2026
8.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

81.1 / 100
Digital quality30 % × 71,821.5
Transparency30 % × 95,028.5
Reachability20 % × 67,513.5
AI quality score20 % × 85,317.1
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

71.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)37/100Technical measurement14.8 / 40
Accessibility92/100Technical measurement27.6 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices96/100Technical measurement14.4 / 15

Transparency · weight 30%

95.0 / 100
MetricMeasured valueSourcePoints
Floor price per square metre shown without logging in
OBSERVATIONEtusivun tarjous 'HARDER Aurora korkkivinyylilattiat nyt vain 37.40 euroa/m2', neliöhinnat näkyvät tuotelistauksessa ilman kirjautumista.
YesWebsite + AI extraction25.0 / 25
Delivery costs for a large product and the free delivery threshold stated
OBSERVATIONSivulta takuu-ostaminen-ja-toimitus: 'toimitusaika on tavallisesti 1-2 arkipäivää useimpiin kaupunkeihin', 'Sisäänkanto on lisäpalvelu joka on ostettavissa lisähintaan 120 euroa', ilmainen varastointi 12 kk.
YesWebsite + AI extraction20.0 / 20
Right of return and condition for opened packaging publicly available
OBSERVATIONFrom the page: 'Our products have a 14-day right of return', there are separate instructions for return costs and checking the waybill.
YesWebsite + AI extraction20.0 / 20
Sample service or sample pieces and consumption calculator available
OBSERVATIONSivulta: 'näytepaloja, jotka auttavat sinua valitsemaan sopivimman lattian'; menekkilaskuria ei ole.
YesWebsite + AI extraction10.0 / 10
Material, wear class and warranty stated on the product page
OBSERVATIONSivulta: 'Tuotteillamme on valmistajien myöntämä tehdastakuu', 'Takuun voimassaoloaika vaihtelee riippuen tuotteesta, ja se on selkeästi ilmoitettu tuotteen sivulla'.
YesWebsite + AI extraction10.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONYhteystiedot-sivu: 'Novafloor Oy', 'Y-tunnus: 2087183-1'.
YesWebsite + AI extraction10.0 / 10
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

67.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONYhteystiedot-sivulla useita puhelinnumeroita (esimerkiksi 040 034 0717).
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONYhteystiedot-sivulla sähköpostiosoitteet muotoa nimi@novafloor.fi.
YesWebsite + AI extraction15.0 / 15
Chat support
OBSERVATIONNo chat support was visible on the website.
NoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONContact page: 'weekdays at 07-14:30'.
YesWebsite + AI extraction15.0 / 15
FAQ section
OBSERVATIONEi erillistä UKK-sivua; ohjeita tarjotaan artikkelit-oppaat-osiossa.
PartlyWebsite + AI extraction7.5 / 15
Mobile app
OBSERVATIONNo mobile app.
NoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

85.3 / 100
MetricMeasured valueSourcePoints
Clarity of information86/100AI analysis29.2 / 34
Findability of pricing86/100AI analysis28.4 / 33
Content coverage84/100AI analysis27.7 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and condition for opened packaging publicly available
OBSERVATIONFrom the page: 'Our products have a 14-day right of return', there are separate instructions for return costs and checking the waybill.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +8.5 points: 82.8 → 91.3, and your lead over number two grows 15.9 → 24.4.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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