Suomen Paras logoSuomenParas.com

Home › Car sharing

Finland's best car sharing service 2026

Someone renting a shared car asks what a day and a short trip cost, how much of a damage they would have to pay, whether the booking can be cancelled and whether fuel or charging is included in the price. These decide 50 points out of a hundred.

Checked 16.10.2026 · basic metrics measured 25.8.2026 How the scores are calculated →

Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.

1

Omago SUOMEN PARAS 2026

omago.fi · Omago Oy, nationwide car-sharing service, own fleet in several towns

70.6SCORE
Daily price68
Hourly rate for short use73
Damage deductible38
Free cancellation0
Fuel or charging included in the price100

Basic metrics · 81.2

Digital quality68
Transparency86
Reachability85
AI quality score89

+ Exceptionally open price list: all hourly rates, daily rates and membership tiers (0 / 29.90 / 189.90 €/month) in euros online

Basic metrics: 81.2, rank 1 · no change

2

24Rent

24rent.fi · 24 Rental Network Oy, Finland's largest car sharing service, also the per-minute GoNow and 24Go

59.7SCORE
Daily price85
Hourly rate for short use90
Damage deductible0
Free cancellation20
Fuel or charging included in the price0

Basic metrics · 65.0

Digital quality62
Transparency82
Reachability30
AI quality score81

+ A clear separate insurance and excess page: the basic excess is included in the price and a reduced excess can be bought at the booking stage

Basic metrics: 65.0, rank 3 · ▲ 1 place

– Damage excess: The euro amount of the excess is not stated on the insurance cover and excess page, in the FAQ or on the additional cover page. The amount is shown during booking.

3

Aimo Share

aimopark.fi · Aimo Park Finland Oy, a fully electric car sharing service (Aimo Share), part of the Aimo Park parking chain. NOTE: aimo.fi is the personal page of a different operator (Aimo Nyberg); the service is at aimopark.fi/aimo-share/

59.0SCORE
Daily price27
Hourly rate for short use53
Damage deductible50
Free cancellation100
Fuel or charging included in the price100

Basic metrics · 64.6

Digital quality68
Transparency79
Reachability25
AI quality score77

+ Clear public prices for both cars and vans (e.g. 3 €/15 min, 84 €/24 h) directly on the product page

Basic metrics: 64.6, rank 4 · ▲ 1 place

4

Japster

japster.fi · Japster Oy, a Finnish car sharing and peer-to-peer rental platform

57.2SCORE
Daily price83
Hourly rate for short use67
Damage deductible0
Free cancellation0
Fuel or charging included in the price0

Basic metrics · 67.7

Digital quality76
Transparency75
Reachability40
AI quality score71

+ Terms of use are clear: age limit 21 years, driving licence held for at least 1 year, and business ID (Y-tunnus) 3285565-2 displayed

Basic metrics: 67.7, rank 2 · ▼ 2 places

– Damage excess: The excess amount is not stated on the front page, on the Hanko and Oulu city pages or on the rental terms page.

5

GoMore

gomore.fi · GoMore ApS, Finnish branch, Danish peer-to-peer rental and car-sharing marketplace

35.1SCORE
Daily price0
Hourly rate for short use0
Damage deductible0
Free cancellation50
Fuel or charging included in the price0

Basic metrics · 64.3

Digital quality64
Transparency74
Reachability40
AI quality score76

+ Wide peer-to-peer rental selection (over 18,500 cars) browsable across Finland, pick-up 24/7

Basic metrics: 64.3, rank 5 · no change

– Daily price: The price is set by the car owner and no general from-price is published. The price is not on the car rental page, the How it works page or the insurance page.

What decides the purchase decision

Weights are fixed. All companies are measured on the same scale. Read the full methodology.

Buying motives and weights

100 p
Buying motiveWhat is measuredScaleWeight
Daily price
QUESTIONHow much does renting a passenger car cost per day?
Cheapest published daily price for a passenger car without a monthly membership.€40 or less = 100 points, €100 or more = 0, in between directly proportional.20 p
Hourly rate for short use
QUESTIONWhat does an hour or two of driving cost?
Cheapest published price of a passenger car in euros per hour.€5/h or less = 100 points, €20/h or more = 0, in between directly proportional.10 p
Damage deductible
QUESTIONHow much remains your own liability if the car is damaged?
Basic deductible in euros in a comprehensive-cover or insurance claim.0 € = 100 points, 2,000 € or more = 0, directly proportional in between.8 p
Free cancellation
QUESTIONHow late can a booking be cancelled without charges?
The last moment at which the booking can be cancelled free of charge without a separate additional service.Right up to departure (2 hours before) = 100, 48 hours before = 50, 7 days before = 20, no free cancellation = 0.6 p
Fuel or charging included in the price
QUESTIONDo refuelling or charging have to be paid for separately?
Whether fuel or charging is included in the booking price.Included in the price = 100, paid separately or refuelled yourself = 0.6 p
Basic metricsDigital quality, transparency, reachability and AI quality scoreBasic metrics × 0.550 p

Notes

About this comparison

We scored 5 shared car and car-sharing services on 21 metrics. The most important question: are pricing, car availability, insurance cover and terms of use visible before you register, and can a car be booked online or via an app?

What transparency means in this category

Pricing (per-minute, hourly or daily price or membership fee) visible before registration (22), insurance cover and deductible (or collision liability cap) stated (16), car availability, locations or operating areas displayed (15), available vehicle types or models displayed (12), what the price includes (fuel or charging, kilometres, parking) stated (12), car can be booked online or in an app (8), terms of use, cancellation and age or driving licence requirement displayed (8), business ID (Y-tunnus) or operating company displayed (7)

Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars

How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.

Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.

Who is on the list? Included are Finnish car-sharing and car-pooling services with their own live website that serve consumers: both car-sharing services offering their own or leased fleets and peer-to-peer rental platforms where you rent a car directly from the owner. Different brands of the same company have been counted once. Ordinary car rental companies and foreign marketplaces where a car is just one product category among others are not included.

What do we measure? The comparison concerns the transparency of the website for the user: whether pricing, car availability and locations, available vehicles, what is included in the price, insurance and deductible, and the terms of use and cancellation are visible before having to register, and whether the car can be booked online or via an app. On a peer-to-peer rental platform, some of the prices and terms are set by the car owner and vary from car to car.

Bot or server blocking is a measurement gap. If a price or condition was behind a bot or cookie wall or the page did not respond at the time of measurement, it is marked as a measurement gap, not as zero.

Are you listed and would like to rank higher?

The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.

Can't find your company on the list even though it should be there? Get in touch and we will include it in the next measurement round.

See the free pre-analysis A ranking cannot be bought. The analysis shows how it is earned.
SuomeksiSvenskaEnglish