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On the basic metrics alone, the score was 81.2 and the rank 1. The score is now 70.6 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Omago on valtakunnallinen yhteiskäyttöautopalvelu (Omago Oy), joka toimii pääkaupunkiseudulla ja Tampereella ja jonka läpinäkyvyys on alan parhaimpia: koko hinnasto jäsenyystasoineen, vakuutuksen omavastuu alennusportaineen ja hintaan sisältyvät kulut näkyvät euroina verkossa. Varaus ja auton avaus hoituvat mobiilisovelluksella. Puutteena on, että automallien täysi valikoima näkyy vasta sovelluksessa ja ikä- tai ajokorttivaatimusta ei näytetä sivustolla.
Buying motives checked 16.10.2026 and basic metrics measured 25.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Daily price | 20 p × 68.3 % | 13.7 |
| Hourly rate for short use | 10 p × 73,3 % | 7.3 |
| Damage deductible | 8 p × 37.5 % | 3.0 |
| Free cancellation | 6 p × 0.0 % | 0.0 |
| Fuel or charging included in the price | 6 p × 100.0 % | 6.0 |
| Basic metrics | 50 % × 81,2 | 40.6 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Daily price NOTEWith the 29.90 €/month membership the price starts from 39 €/day and with the 189.90 €/month membership from 19 €/day. The points calculation uses the price without membership. A kilometre fee of 0.10 – 0.30 €/km is added to the price. | Passenger car from 59 €/day without membership | omago.fi checked 16.10.2026 | 13.7 / 20 |
| Hourly rate for short use NOTEThe minimum deposit when booking is 20 €. | Passenger car from 9 €/h without membership | omago.fi checked 16.10.2026 | 7.3 / 10 |
| Damage deductible NOTEThe score calculation uses the basic excess at no extra charge. | Excess €1,250, can be reduced for an additional fee | omago.fi checked 16.10.2026 | 3.0 / 8 |
| Free cancellation NOTECancellation protection is a paid extra service. | The whole booking is charged for a cancellation unless cancellation protection has been purchased for the booking | omago.fi checked 16.10.2026 | 0.0 / 6 |
| Fuel or charging included in the price | Fuel included in the price | omago.fi checked 16.10.2026 | 6.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 68,4 | 20.5 |
| Transparency | 30 % × 86,5 | 25.9 |
| Reachability | 20 % × 85,0 | 17.0 |
| AI quality score | 20 % × 88,7 | 17.7 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 33/100 | Technical measurement | 13.2 / 40 |
| Accessibility | 90/100 | Technical measurement | 27.0 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Pricing (per-minute, hourly or daily rate or membership fee) is visible before registration | Yes | Website + AI extraction | 22.0 / 22 |
| Insurance cover and excess (or upper limit of collision liability) stated | Yes | Website + AI extraction | 16.0 / 16 |
| Car availability, locations or operating areas shown | Yes | Website + AI extraction | 15.0 / 15 |
| Available vehicle types or models shown | Partly | Website + AI extraction | 6.0 / 12 |
| What the price includes (fuel or charging, kilometres, parking) stated | Yes | Website + AI extraction | 12.0 / 12 |
| Car can be booked online or in the app | Yes | Website + AI extraction | 8.0 / 8 |
| Terms of use, cancellation and age or driving licence requirement shown | Partly | Website + AI extraction | 4.0 / 8 |
| Business ID (Y-tunnus) or operating company shown | Partly | Website + AI extraction | 3.5 / 7 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 88/100 | AI analysis | 29.9 / 34 |
| Findability of pricing | 93/100 | AI analysis | 30.7 / 33 |
| Content coverage | 85/100 | AI analysis | 28.1 / 33 |
Oletko Omago-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +9.4 points: 70.6 → 80.0, and your lead over number two grows 10.9 → 20.3.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The #1 badge is awarded only to the measured #1 in the Car sharing category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
