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GoMore

Rank 5 · Car sharing · Checked 16.10.2026

Websitegomore.fi
OwnerGoMore ApS, Finnish branch, a Danish peer-to-peer rental and car sharing intermediary platform
Business ID3156878-2
Registered in Finland (PRH)2020
LCP (mobile)17.5 s
Basic metrics64.3, rank 5
35.1SCORE
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On the basic metrics alone, the score was 64.3 and the rank 5. The score is now 35.1 and rank 5 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 25 August 2026

GoMore on tanskalainen vertaisvuokrauksen alusta (GoMore ApS, Suomen sivuliike), joka välittää yli 18 500 yksityisomistajan autoa koko Suomessa. Läpinäkyvyyden vahvuus on vakuutus: Omocom-kasko sisältyy aina hintaan ja mukana on 24/7-tiepalvelu. Koska kyseessä on vertaisvuokraus, vuokrahinta on omistajan asettama ja näkyy vasta autoilmoituksissa, ja vakuutuksen omavastuun euromäärä sekä ikä- ja ajokorttivaatimukset jäävät erillisiin ehtoihin.

Strengths

  • Wide peer-to-peer rental selection (over 18,500 cars) browsable across Finland, pick-up 24/7
  • Vakuutus on selkeästi mukana: Omocom-kasko sisältyy aina hintaan ja mukana on 24/7-tiepalvelu
  • Joustava varaus verkossa tai sovelluksessa, vuokra 1 tunnista 30 päivään ja ilmainen peruutus 48 h ennen

Areas to improve

  • Vuokrahinta on omistajakohtainen eikä kiinteää hinnastoa ole; hinnat näkyvät vasta autoilmoituksia haettaessa
  • Vakuutuksen omavastuun euromäärää ei näytetä vakuutussivulla, vaan viitataan erillisiin ehtoihin
  • Ikä- ja ajokorttivaatimusta ei näytetä luetuilla sivuilla; asiakaspalvelu vain tukiportaalin kautta

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 25.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

35.1 / 100
Daily price20 p × 0.0 %0.0
Hourly rate for short use10 p × 0.0 %0.0
Damage deductible8 p × 0.0 %0.0
Free cancellation6 p × 50.0 %3.0
Fuel or charging included in the price6 p × 0.0 %0.0
Basic metrics50 % × 64,332.1

Buying motives · weight 50 p

3,0 / 50
MetricMeasured valueSourcePoints
Daily priceThe price is set by the car owner and no general starting price is published. The price is not on the car rental page, the How it works page or the insurance page.gomore.fi, how renting works · gomore.fi, cancellation terms · gomore.fi, excess
checked 16.10.2026
0.0 / 20
Hourly rate for short useThe price is set by the car owner and no hourly rate is published on the car rental, How it works or insurance page.gomore.fi, how renting works · gomore.fi, cancellation terms · gomore.fi, excess
checked 16.10.2026
0.0 / 10
Damage deductibleThe euro amount of the deductible is only shown when booking. It is not on the deductible page or the insurance page.gomore.fi, how renting works · gomore.fi, cancellation terms · gomore.fi, excess
checked 16.10.2026
0.0 / 8
Free cancellationNo charge to the renter more than 48 hours before the start, after that 25–100% of the rental pricegomore.fi
checked 16.10.2026
3.0 / 6
Fuel or charging included in the priceThe renter refuels the car to the same level as at pick-upgomore.fi
checked 16.10.2026
0.0 / 6

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

64.3 / 100
Digital quality30 % × 63,519.1
Transparency30 % × 73,522.1
Reachability20 % × 40,08.0
AI quality score20 % × 76,015.2

Digital quality · weight 30%

63.5 / 100
MetricMeasured valueSourcePoints
Performance (mobile)28/100Technical measurement11.2 / 40
Accessibility88/100Technical measurement26.4 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

73.5 / 100
MetricMeasured valueSourcePoints
Pricing (per-minute, hourly or daily rate or membership fee) is visible before registrationPartlyWebsite + AI extraction11.0 / 22
Insurance cover and excess (or upper limit of collision liability) statedPartlyWebsite + AI extraction8.0 / 16
Car availability, locations or operating areas shownYesWebsite + AI extraction15.0 / 15
Available vehicle types or models shownYesWebsite + AI extraction12.0 / 12
What the price includes (fuel or charging, kilometres, parking) statedYesWebsite + AI extraction12.0 / 12
Car can be booked online or in the appYesWebsite + AI extraction8.0 / 8
Terms of use, cancellation and age or driving licence requirement shownPartlyWebsite + AI extraction4.0 / 8
Business ID (Y-tunnus) or operating company shownPartlyWebsite + AI extraction3.5 / 7

Reachability · weight 20%

40.0 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownNoWebsite + AI extraction0.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownYesWebsite + AI extraction15.0 / 15
FAQ sectionYesWebsite + AI extraction15.0 / 15
Mobile appYesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

76.0 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing66/100AI analysis21.8 / 33
Content coverage82/100AI analysis27.1 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +55.8 points: 35.1 → 90.9, rank 5 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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