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On the basic metrics alone, the score was 64.3 and the rank 5. The score is now 35.1 and rank 5 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
GoMore on tanskalainen vertaisvuokrauksen alusta (GoMore ApS, Suomen sivuliike), joka välittää yli 18 500 yksityisomistajan autoa koko Suomessa. Läpinäkyvyyden vahvuus on vakuutus: Omocom-kasko sisältyy aina hintaan ja mukana on 24/7-tiepalvelu. Koska kyseessä on vertaisvuokraus, vuokrahinta on omistajan asettama ja näkyy vasta autoilmoituksissa, ja vakuutuksen omavastuun euromäärä sekä ikä- ja ajokorttivaatimukset jäävät erillisiin ehtoihin.
Buying motives checked 16.10.2026 and basic metrics measured 25.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Daily price | 20 p × 0.0 % | 0.0 |
| Hourly rate for short use | 10 p × 0.0 % | 0.0 |
| Damage deductible | 8 p × 0.0 % | 0.0 |
| Free cancellation | 6 p × 50.0 % | 3.0 |
| Fuel or charging included in the price | 6 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 64,3 | 32.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Daily price | The price is set by the car owner and no general starting price is published. The price is not on the car rental page, the How it works page or the insurance page. | gomore.fi, how renting works · gomore.fi, cancellation terms · gomore.fi, excess checked 16.10.2026 | 0.0 / 20 |
| Hourly rate for short use | The price is set by the car owner and no hourly rate is published on the car rental, How it works or insurance page. | gomore.fi, how renting works · gomore.fi, cancellation terms · gomore.fi, excess checked 16.10.2026 | 0.0 / 10 |
| Damage deductible | The euro amount of the deductible is only shown when booking. It is not on the deductible page or the insurance page. | gomore.fi, how renting works · gomore.fi, cancellation terms · gomore.fi, excess checked 16.10.2026 | 0.0 / 8 |
| Free cancellation | No charge to the renter more than 48 hours before the start, after that 25–100% of the rental price | gomore.fi checked 16.10.2026 | 3.0 / 6 |
| Fuel or charging included in the price | The renter refuels the car to the same level as at pick-up | gomore.fi checked 16.10.2026 | 0.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 63,5 | 19.1 |
| Transparency | 30 % × 73,5 | 22.1 |
| Reachability | 20 % × 40,0 | 8.0 |
| AI quality score | 20 % × 76,0 | 15.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 28/100 | Technical measurement | 11.2 / 40 |
| Accessibility | 88/100 | Technical measurement | 26.4 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 73/100 | Technical measurement | 10.9 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Pricing (per-minute, hourly or daily rate or membership fee) is visible before registration | Partly | Website + AI extraction | 11.0 / 22 |
| Insurance cover and excess (or upper limit of collision liability) stated | Partly | Website + AI extraction | 8.0 / 16 |
| Car availability, locations or operating areas shown | Yes | Website + AI extraction | 15.0 / 15 |
| Available vehicle types or models shown | Yes | Website + AI extraction | 12.0 / 12 |
| What the price includes (fuel or charging, kilometres, parking) stated | Yes | Website + AI extraction | 12.0 / 12 |
| Car can be booked online or in the app | Yes | Website + AI extraction | 8.0 / 8 |
| Terms of use, cancellation and age or driving licence requirement shown | Partly | Website + AI extraction | 4.0 / 8 |
| Business ID (Y-tunnus) or operating company shown | Partly | Website + AI extraction | 3.5 / 7 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | No | Website + AI extraction | 0.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 80/100 | AI analysis | 27.2 / 34 |
| Findability of pricing | 66/100 | AI analysis | 21.8 / 33 |
| Content coverage | 82/100 | AI analysis | 27.1 / 33 |
Are you a customer of the GoMore service? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +55.8 points: 35.1 → 90.9, rank 5 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.