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Finland's best paint manufacturer and online paint shop 2026
A paint buyer asks whether the paint can be ordered online to the home, how much a colour sample costs, how quickly the product arrives and who pays for the return. These decide 50 points out of a hundred.
varitupa.fi · Maalikauppa Väritupa Oy (PRH 2028921-9), paint and wallpaper shop from Tampere; online shop for ordering paints and surface treatment products varitupa.fi
64.0SCORE
Order online to your home100
Price of a colour sample0
Delivery time67
Return costs0
Basic metrics · 74.7
Digital quality74
Transparency80
Reachability60
AI quality score82
+ Clear prices for all products without logging in, business ID (Y-tunnus) 2028921-9 shown in the terms of order
Basic metrics: 74.7, rank 1 · no change
– Colour sample price: The colour sample price was not found: the order and delivery terms and the site's sitemap do not include a sample page.
frenchicpaint.fi · Frenchic Paint Finland Oy (PRH 3471405-2), specialist paint shop from Tampere; decorating paints for furniture, kitchens, walls frenchicpaint.fi
60.0SCORE
Order online to your home100
Price of a colour sample0
Delivery time0
Return costs100
Basic metrics · 64.1
Digital quality63
Transparency65
Reachability45
AI quality score83
+ Clear euro prices for all products without logging in (from 14.50 €–31.50 €)
Basic metrics: 64.1, rank 2 · no change
– Colour sample price: The price of the Peel & Stick colour option was not found on the collection page or in the terms of use.
virtasenmaalitehdas.fi · Virtasen Maalitehdas Oy (PRH 2556785-5), a domestic paint manufacturer from Parainen; linseed-oil-based interior and exterior paints virtasenmaalitehdas.fi
46.2SCORE
Order online to your home0
Price of a colour sample100
Delivery time67
Return costs0
Basic metrics · 55.1
Digital quality68
Transparency32
Reachability75
AI quality score50
+ Domestic linseed-oil-based paint for an old wooden house, a specialty product rarely found in hardware stores
Basic metrics: 55.1, rank 3 · no change
– Return costs: The company has no online shop of its own, and return terms are set by the reseller. Pages checked: resellers, sample and FAQ.
varisilma.fi · Väritukku Oy (PRH 0116015-3), purchasing company of the Värisilmä chain; paints, wallpapers, surface treatment products, online shop varisilma.fi
38.5SCORE
Order online to your home50
Price of a colour sample70
Delivery time0
Return costs0
Basic metrics · 40.2
Digital quality54
Transparency50
Reachability0
AI quality score44
+ Product pages show price information (e.g. 49.90 €/container) without logging in
Basic metrics: 40.2, rank 6 · ▲ 2 places
– Return costs: The delivery terms state a 14-day right of return but not who pays the return postage.
tikkurila.fi · Tikkurila Oyj (PRH 0197067-4), a Finnish paint manufacturer (part of the PPG group since 2021); interior and exterior paints, colour service, online shopping from home tikkurila.fi
32.3SCORE
Order online to your home0
Price of a colour sample50
Delivery time0
Return costs0
Basic metrics · 52.6
Digital quality72
Transparency32
Reachability52
AI quality score54
+ Extensive guide content: interior and exterior walls, floors, sauna, metal, a guide is available for every surface type
Basic metrics: 52.6, rank 4 · ▼ 1 place
– Ordering online for home delivery: No information on home delivery of paints was found on the front page, the colour material pages or in the terms of use. The online shop sells only colour materials.
teknos.com · Teknos Group Oy (PRH 2210042-4), Finnish paint manufacturer; consumer and professional paints, web shop for registered users teknos.com/fi-fi/
21.0SCORE
Order online to your home0
Price of a colour sample2
Delivery time0
Return costs0
Basic metrics · 41.5
Digital quality51
Transparency28
Reachability45
AI quality score44
+ Extensive home painting guides for interior and exterior surfaces available free on the website
Basic metrics: 41.5, rank 5 · ▼ 1 place
– Ordering online with home delivery: No information on home delivery of online paint orders was found on the front page or the colour and finish model page.
QUESTIONCan I order paint online directly to my home?
Whether the company has its own online shop from which the product is delivered to the door.
Home delivery from own online shop = 100, order online but pick up from the store = 50, only through resellers = 0.
20 p
Price of a colour sample
QUESTIONHow much does a colour sample cost for testing the shade at home?
Price of the cheapest single colour sample or colour swatch without delivery costs.
0 € = 100 points, 5 € or more = 0, in between directly proportional.
12 p
Delivery time
QUESTIONHow quickly is an ordered product available?
Longest stated delivery time for a stock product, in working days.
1 working day = 100 points, 10 working days or more = 0, in between directly proportional.
10 p
Return costs
QUESTIONWho pays for the return if the order doesn't suit?
Does the customer pay the postage for a domestic return?
Free return = 100, customer pays return costs = 0.
8 p
Basic metrics
Digital quality, transparency, reachability and AI quality score
Basic metrics × 0.5
50 p
Notes
The comparison includes two online shops, one reseller chain and three manufacturers. The manufacturers sell their paints through resellers, so home delivery or return terms cannot be measured for them.
Information not found on the company's own site is marked as missing and gets 0 points for that motive. The reason is shown for each company.
About this comparison
We compared 6 Finnish paint manufacturers and paint online shops on 18 transparency metrics. We looked into who delivers paints to your home with a public price list, who offers colour tinting directly online and who displays their business ID (Y-tunnus).
Paints and surface treatment products are increasingly ordered directly online. The differences lie in price list transparency, colour tinting services and delivery speed.
What transparency means in this category
For interior or exterior paints, public euro price list on the page without registration (30), colour tinting or colour mixing orderable or selectable online (25), home delivery or postal shipment available directly from the online shop (20), technical instructions or product data sheets available on the page (15), business ID (Y-tunnus) or company details visible on the site (10)
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
The price list decides. A public price list in euros without registration is the most important metric: a consumer cannot compare without prices.
Colour tinting online. The option to choose or order the desired colour shade directly in the online shop sets modern shops apart from traditional ones.
Professional vs. consumer retail. Some manufacturers offer the online shop only to registered professionals; from the consumer's point of view, prices are not available without logging in.
Comparison guide
What to consider in the comparison
Interior paint consumption is about 0.1 litres per square metre per coat, exterior paint about 0.08–0.12 l/m².
Linseed oil paints suit an old wooden house best; acrylic paints work on most surfaces.
How Suomen Paras assesses and scores
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Expert tips
Order a test paint or small pack first before buying a large batch.
Check whether the colour tinting service is included in the price or costs extra.
For exterior paint, one coat is often enough if the base is in good condition.
Frequently asked questions
What should you look at when choosing paint?
Surface type (interior/exterior/wood/concrete), colour shade options, coverage class and volatile compound content. For ecologically sensitive sites, a linseed oil base is a good choice.
Do paint online stores offer home delivery?
Some deliver, others only offer in-store pickup. Check the delivery terms on the page before ordering, as paints are heavy and delivery charges vary significantly.
Is a paint manufacturer's direct online shop cheaper than a hardware store?
The price is often the same as or close to the retailers' price, but the manufacturer's own shop has a wider product range and better technical support for products of the same brand.
Are you listed and would like to rank higher?
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
Can't find your company on the list even though it should be there? Get in touch and we will include it in the next measurement round.
