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A boat renter asks whether they can cancel a booking, how much deposit or excess is withheld, whether they can get on the water without experience and what fuel costs. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 73.9
+ All prices (2 h 100 €, 3 h 130 €, 4 h 150 €, day 300 €) and the boat's details are shown directly on the page
Basic metrics: 73.9, rank 1 · no change
Basic metrics · 69.5
+ The whole fleet with power data and model-specific prices (3 h, 24 h, weekend) is shown directly on the page
Basic metrics: 69.5, rank 2 · no change
– Cancellation without reason: No cancellation terms were found on the front page, the boat rental page or the site sitemap.
Basic metrics · 66.5
+ Fleet membership monthly price (339 €/month) and full-season price (2,034 €) shown directly on the page
Basic metrics: 66.5, rank 4 · ▲ 1 place
– Cancellation without reason: The terms of use mention only that some service levels may have a cancellation fee. Cancellation terms are not stated on the Fleet page, in the terms of use or in customer service.
Basic metrics · 62.2
+ Boat types (motor boats, sailing boats and jet skis) and rental areas (Turku, Helsinki, Archipelago Sea) are stated
Basic metrics: 62.2, rank 6 · ▲ 2 places
– Deposit or excess: The size of the deposit is determined by the owner and the amount is not stated in the terms.
Basic metrics · 69.0
+ The service's operating principle, payment schedule (30% deposit, final instalment 30 days before) and 16% brokerage fee clearly stated
Basic metrics: 69.0, rank 3 · ▼ 2 places
– Cancellation without reason: The cancellation terms were not found on the front page, the boat rental page, in customer service or on the How boat rental works page. The address of the terms of use was not found among the site's links.
Basic metrics · 64.8
+ Each boat has its own page with technical specifications, season-specific weekly prices (1400-2500 €/week) and a security deposit
Basic metrics: 64.8, rank 5 · ▼ 1 place
– Cancellation without reason: Cancellation terms were not found on the front page, the boat pages, the contact details or the sitemap.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Cancellation without giving a reason QUESTIONCan I get my money back if I can't go after all? | Whether the company refunds the reservation fee when the tenant is cancelled without a specific reason. | Full refund by the deadline = 100, only for a compelling reason or partial = 25, no refund = 0. | 18 p |
| Deposit or excess QUESTIONHow much is withheld from me or can be charged for damage? | The smallest deposit, margin reserve or excess stated on the page, in euros. | €200 or less = 100 points, €3,000 or more = 0, in between directly proportional. | 12 p |
| Can you get in without experience QUESTIONCan I rent if I haven't boated before? | Is previous boating experience or a licence required? | No experience required and training included = 100, owner decides = 50, experience or licence required = 25. | 10 p |
| Fuel costs QUESTIONDo I know in advance what the fuel costs? | Does the company state the basis for fuel use and additional costs? | Electric boat, no fuel = 100, grounds stated = 70, renter pays but grounds not stated = 40. | 10 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 boat rental services on 21 metrics. The key question: are the boat types, rental price, licence requirement and insurance cover visible before you get in touch, and can the boat be booked online?
Renting a boat in Finland works in many ways: you can rent a boat directly from the owner through a peer-to-peer rental platform, join a monthly-fee shared-use service or rent a boat directly from a rental company that owns its own fleet. Price, licence requirements and insurance cover vary greatly by service and by individual boat. We have compiled here what a renter should check before booking and how the services in the sector differ in transparency.
Rental price (hour, day or week) shown before making contact (20), rentable boat types and models shown (15), driving licence or qualification requirement (or the lack of one) stated (15), insurance cover and excess or security deposit stated (15), cancellation and change terms shown (12), the boat can be booked online or from a booking calendar (10), rental locations shown (5), business ID (Y-tunnus) shown (8)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Who is on the list? Included are Finnish boat rental services that have their own live website and serve consumers: both services that rent out their own fleet and shared-use services with a monthly fee, and peer-to-peer rental platforms where you rent a boat directly from its owner. Not included are foreign charter marketplaces or general rental goods marketplaces where a boat is just one product group among others.
What do we measure? The comparison concerns the transparency of the website for the renter: whether the boat types available for rent, rental price, driving licence or qualification requirement, insurance and deductible, cancellation terms and rental locations are visible before having to make contact, and whether the boat can be booked online. On a peer-to-peer rental platform, some of the prices and terms are set by the boat owner and vary from boat to boat.
Bot or server blocking is a measurement gap. If a price or condition was behind a bot or cookie wall or the page did not respond at the time of measurement, it is marked as a measurement gap, not as zero.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
In Finland, operating a pleasure boat does not require a boating licence. However, many rental companies require the renter to be of legal age and to have prior boating experience, and at least one person on board must often have experience and knowledge of the rules of boating. Renting a sailing boat independently in practice requires sailing skills, or the boat can be taken with a crew.
The price depends on the service and the boat type. The hourly price of a self-driven electric boat can be in the order of 100-150 euros, the daily price of a motorboat about 130-400 euros and the weekly price of a sailboat from a good thousand to several thousand euros depending on the season. In a shared-use service you pay a fixed monthly fee (for example about 339 euros a month). In peer-to-peer rental the price is set by the boat's owner.
It varies by service and boat. Some rental companies state the boat-specific insurance deductible (for example 500-3000 euros), others charge a card authorisation hold or a security deposit (for example 200-2000 euros) on the payment card, which is returned when the boat is brought back undamaged. Check the deductible and insurance coverage in the rental terms before booking.
In peer-to-peer rental, a platform (for example Friilo or Saariston Vuokravene) brokers boats owned by private individuals, so price and terms are boat-specific and the owner approves the renter. A rental company with its own fleet owns the boats it rents and is responsible for them itself, so prices and terms are usually fixed and uniform across the whole fleet.
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