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On the basic metrics alone, the score was 69.0 and the rank 3. The score is now 39.5 and rank 5 (▼ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Friilo (Friilo Oy) on suomalainen veneiden vertaisvuokrausalusta, jossa yksityiset ja yritykset vuokraavat veneitään suoraan. Palvelun toimintaperiaate, maksuaikataulu, 16 % välitysmaksu, vahva tunnistautuminen ja yhteystiedot ovat selkeästi esillä. Koska hinnat ja veneet ovat omistajakohtaisia, kiinteää hinnastoa ei ole, ja vakuutus- sekä peruutusehdot löytyvät yleisistä käyttöehdoista.
Buying motives were checked on 16.10.2026 and basic metrics measured on 24.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cancellation without giving a reason | 18 p × 0.0 % | 0.0 |
| Deposit or excess | 12 p × 0.0 % | 0.0 |
| Can you get in without experience | 10 p × 50.0 % | 5.0 |
| Fuel costs | 10 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 69,0 | 34.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cancellation without giving a reason | Cancellation terms were not found on the front page, the boat rental page, customer service or the How boat rental works page. The address of the terms of use was not found in the site's links. | friilo.fi, how boat rental works checked 16.10.2026 | 0.0 / 18 |
| Deposit or excess | Insurance or a deductible is not stated on the front page, the boat rental page, customer service or the How boat rental works page. | friilo.fi, how boat rental works checked 16.10.2026 | 0.0 / 12 |
| Can you get in without experience | The owner decides whether the renter's skills are sufficient | friilo.fi checked 16.10.2026 | 5.0 / 10 |
| Fuel costs | Fuel is not mentioned on the front page, the boat rental page or the How boat rental works page. | friilo.fi, how boat rental works checked 16.10.2026 | 0.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 64,7 | 19.4 |
| Transparency | 30 % × 74,0 | 22.2 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 76,0 | 15.2 |
| Commitment index | max +1.0 | +0,25 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 26/100 | Technical measurement | 10.4 / 40 |
| Accessibility | 83/100 | Technical measurement | 24.9 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Rental price (hour, day or week) shown before making contact | Partly | Website + AI extraction | 10.0 / 20 |
| Rentable boat types and models displayed | Yes | Website + AI extraction | 15.0 / 15 |
| Driving licence or qualification requirement (or lack of one) stated | Yes | Website + AI extraction | 15.0 / 15 |
| Insurance cover and deductible or security deposit stated | Partly | Website + AI extraction | 7.5 / 15 |
| Cancellation and amendment terms shown | Partly | Website + AI extraction | 6.0 / 12 |
| The boat can be booked online or via a booking calendar | Yes | Website + AI extraction | 10.0 / 10 |
| Rental locations or sites displayed | Partly | Website + AI extraction | 2.5 / 5 |
| Business ID (Y-tunnus) shown | Yes | Website + AI extraction | 8.0 / 8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 80/100 | AI analysis | 27.2 / 34 |
| Findability of pricing | 66/100 | AI analysis | 21.8 / 33 |
| Content coverage | 82/100 | AI analysis | 27.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Cancellation and amendment terms shown OBSERVATIONWebsite + AI extraction | Partly shown | +0,25 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Friilo-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +54.5 points: 39.5 → 94.0, rank 5 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
