An online shopper asks how much delivery costs, from what amount it is free, how quickly the parcel arrives and whether the shop also delivers outside Finland. These decide 50 p out of 100.
teemaa.fi · TeeMaa Oy (PRH 2541719-5), Helsinki - online shop for specialty teas and high-quality loose-leaf teas (teemaa.fi)
65.8SCORE
Cheapest delivery fee76
Free delivery threshold0
Delivery time75
Delivery area100
Basic metrics · 74.2
Digital quality69
Transparency82
Reachability60
AI quality score82
+ Loose-leaf teas are sold by weight and the price is shown without logging in, for example Ya Shi Xiang oolong 25 g costs 12.70 euros and 50 g 23.80 euros, so a comparable price is directly visible
Basic metrics: 74.2, rank 4 · ▲ 3 places
– Free delivery threshold: the free delivery threshold is not mentioned in the delivery information, on the front page or in the terms of use.
nordqvist.fi · Nordqvist Oy (PRH 0666578-3), Finnish tea house since 1979 - wide selection of loose tea and tea bags, bulk packs and tea samples, own online shop (nordqvist.fi)
64.4SCORE
Cheapest delivery fee89
Free delivery threshold33
Delivery time50
Delivery area0
Basic metrics · 73.9
Digital quality76
Transparency92
Reachability30
AI quality score84
+ Product prices are visible in the online shop without logging in and tea is available both in bags and as loose tea, for example Afrikka rooibos bagged tea is shown with its price directly on the product page
Basic metrics: 73.9, rank 5 · ▲ 3 places
– Delivery area: The delivery policy states delivery fees and times, but does not say whether delivery is made to other countries.
thehuone.com · N&N Lindgren Oy operates the Thé Huone online shop - the world's finest teas as loose leaf and tea accessories, tea rooms in Helsinki and Espoo; the company's business ID (Y-tunnus) is not shown on the site (thehuone.com)
62.0SCORE
Cheapest delivery fee79
Free delivery threshold0
Delivery time75
Delivery area0
Basic metrics · 77.4
Digital quality67
Transparency92
Reachability60
AI quality score86
+ The origin and organic labelling of tea are stated product by product, for example Yunnan F.O.P country of manufacture China, Yunnan province, and for several teas the organic code FI-EKO-201, so the origin and certification can be seen
Basic metrics: 77.4, rank 3 · no change
– Free delivery threshold: The free delivery threshold is not mentioned on the deliveries and returns page, the front page or in the terms of use. Only pickup from the shop is free.
forsmantee.fi · Aaro Forsman Oy (PRH 0690690-3) - Finnish tea house, over 500 tea varieties, strong organic and fair trade range and a shop, own online shop (forsmantee.fi)
58.8SCORE
Cheapest delivery fee0
Free delivery threshold100
Delivery time0
Delivery area100
Basic metrics · 77.6
Digital quality60
Transparency100
Reachability60
AI quality score85
+ Product prices are visible in the online shop without logging in, and the range covers over 500 tea varieties as loose tea and in bags, for example Energy tee 1 kg is shown with its price directly
Basic metrics: 77.6, rank 2 · ▼ 2 places
– Cheapest delivery cost: According to the store's own terms page, delivery methods and prices are shown only at checkout, and the delivery terms page has no price in euros.
teeleidi.fi · TeeLeidi Oy (PRH 2617654-9) - web shop for tea and tea accessories for consumers (teeleidi.fi)
55.4SCORE
Cheapest delivery fee0
Free delivery threshold67
Delivery time50
Delivery area0
Basic metrics · 82.2
Digital quality73
Transparency92
Reachability75
AI quality score85
+ The product pages give full brewing instructions, for example for black Karamelliomena tea 1-2 tsp per 2 dl, 90-95 degrees and 2-3 minutes, so preparing the tea works without guesswork
Basic metrics: 82.2, rank 1 · ▼ 4 places
– Cheapest delivery fee: The delivery terms only state that the fee is determined by the product's delivery method and weight and that prices are shown in the shopping cart. The price is not published in the delivery terms.
QUESTIONHow much does the cheapest delivery method cost?
Price of the cheapest published delivery method to Finland, in euros.
4 € or less = 100 points, 12 € or more = 0, in between directly proportional.
20 p
Free delivery threshold
QUESTIONFrom what order value is delivery free?
Order amount in euros above which delivery is free.
€40 or less = 100 points, €100 or more = 0, in between directly proportional.
14 p
Delivery time
QUESTIONHow quickly will the package arrive?
Upper limit of delivery time in working days in Finland stated by the shop.
3 working days or less = 100 points, 7 working days or more = 0, directly proportional in between.
10 p
Delivery area
QUESTIONDoes the shop also deliver outside Finland?
Whether the shop's terms mention delivery to other countries.
Also delivers abroad = 100, only to Finland = 0.
6 p
Basic metrics
Digital quality, transparency, reachability and AI quality score
Basic metrics × 0.5
50 p
Notes
The comparison includes five Finnish tea shops. The metrics are information read from the shops' own delivery and terms pages. Tea prices are not compared, because tea qualities and package sizes are not comparable.
If a shop shows the delivery cost only at checkout or does not state the free delivery threshold on its own pages, the information is marked as missing and the shop receives 0 points for that motive.
About this comparison
We scored 5 web shops for tea and tea accessories on 20 metrics: transparency, reachability and content quality. The key question: can you see the price, origin and organic or fair trade labels of loose-leaf tea before you enter your payment card details?
What transparency means in this category
Loose-leaf tea price (e.g. per 100 g or per bag) shown without logging in (25), tea origin and organic or fair-trade labels stated (15), delivery costs and free-delivery threshold stated (15), right of return for an opened food product clearly stated (15), business ID (Y-tunnus) or responsible company clearly stated (15), brewing instructions (amount, temperature, time) on the product page (10), breadth of tea range and tea types clearly shown (5)
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Transparency of loose-leaf tea pricing, origin and organic or fair trade labelling is a pain point in the industry. When buying online the consumer cannot see or taste the tea, so it is important to see the loose-leaf price without logging in in a comparable form (for example per 100 grams), the origin and harvest of the tea, organic and Fairtrade labels, brewing instructions, and delivery costs and the right to return an opened food product. The comparison rewards shops that state these openly.
All five are Finnish companies, and each shop has its own online store. Nordqvist (Nordqvist Oy), Forsman Tea (Aaro Forsman Oy), TeeMaa (TeeMaa Oy) and Teeleidi (TeeLeidi Oy) are Finnish limited companies whose responsible company is stated. The Thé Huone online shop is operated by N&N Lindgren Oy, but the company's business ID (Y-tunnus) is not shown on the site. The business ID (Y-tunnus) metric rewards the responsible company being clearly stated. The Helsinki-based The Ounce was left out of the measurement set because its web shop platform did not show product prices or delivery terms publicly in a measurable form.
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