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On the basic metrics alone, the score was 73.9 and the rank 5. The score is now 64.4 and rank 2 (▲ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Nordqvist on kotimainen teetalo vuodesta 1979, ja sen verkkokauppa on läpinäkyvä: tuotehinnat, haudutusohjeet ja sertifioinnit kuten Luomu ja Rainforest Alliance näkyvät ilman kirjautumista, toimituskulut ja ilmainen toimituksen raja on kerrottu ja palautusoikeus on selkeä. Kehitettävää jää Y-tunnuksen ja puhelinasiakaspalvelun näkyvyydessä.
Buying motives were checked on 18.10.2026 and basic metrics measured on 17.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery fee | 20 p × 88,8 % | 17.8 |
| Free delivery threshold | 14 p × 33.3 % | 4.7 |
| Delivery time | 10 p × 50.0 % | 5.0 |
| Delivery area | 6 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 73,9 | 37.0 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery fee NOTEHome delivery €11.90. | Posti pickup point 4.90 €. | nordqvist.fi checked 18.10.2026 | 17.8 / 20 |
| Free delivery threshold | Delivery is free for orders over 80 euros. | nordqvist.fi checked 18.10.2026 | 4.7 / 14 |
| Delivery time NOTEMaximum 5 working days. | To a pick-up point 3–5 working days. | nordqvist.fi checked 18.10.2026 | 5.0 / 10 |
| Delivery area | The delivery policy states delivery fees and times, but does not say whether it delivers to other countries. | nordqvist.fi, delivery policy checked 18.10.2026 | 0.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 76,3 | 22.9 |
| Transparency | 30 % × 92,5 | 27.8 |
| Reachability | 20 % × 30,0 | 6.0 |
| AI quality score | 20 % × 83,7 | 16.7 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 57/100 | Technical measurement | 22.8 / 40 |
| Accessibility | 94/100 | Technical measurement | 28.2 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price of loose goods (e.g. per 100 g or per bag) shown without logging in OBSERVATIONVerkkokaupan tuotedata: Afrikka rooibos pussitee hinta näkyvillä (3,84 euroa), tuotteita myydään sekä pusseina että irtoteenä ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Origin of the tea and organic or fair trade labels stated OBSERVATIONTuotemerkinnät: Luomu, Rainforest Alliance -sertifioitu tee, Suomalainen teetalo, Suomessa tuotettu ja 100 % suomalainen näkyvät tuotteiden luokitteluina. | Yes | Website + AI extraction | 15.0 / 15 |
| Delivery costs and free delivery threshold stated OBSERVATIONVerkkokaupan yläpalkki: Ilmainen toimitus yli 80 euron tilauksille; toimitustavat kassalla, esimerkiksi noutopiste 4,90 euroa ja kotiintoimitus 11,90 euroa. | Yes | Website + AI extraction | 15.0 / 15 |
| Right of return for opened food products clearly stated OBSERVATIONReturns policy page: We process a return within 14 days at the latest of receiving the shipment; products bought from the online shop have a right of return. | Yes | Website + AI extraction | 15.0 / 15 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONToimitusehdoissa on nimetty vastuullinen yhtiö Nordqvist Oy, mutta Y-tunnusta ei näytetä yhteystiedoissa, toimitusehdoissa eikä footerissa. | Partly | Website + AI extraction | 7.5 / 15 |
| Brewing instructions (amount, temperature, time) on the product page OBSERVATIONTuotesivu: Haudutus 95 - 100 astetta, 2 minuuttia (myös ruotsiksi ja englanniksi), joten haudutusohje on tuotekohtaisesti esillä. | Yes | Website + AI extraction | 10.0 / 10 |
| Tea selection range and tea types clearly shown OBSERVATIONVerkkokaupan navigaatio jaottelee teet tyypeittäin (musta irtotee, yrttitee, rooibos, pussiteet) ja valikoima kattaa laajan teevalikoiman sekä suurpakkaukset. | Yes | Website + AI extraction | 5.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 85/100 | AI analysis | 28.1 / 33 |
| Content coverage | 84/100 | AI analysis | 27.7 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return for opened food products clearly stated OBSERVATIONReturns policy page: We process a return within 14 days at the latest of receiving the shipment; products bought from the online shop have a right of return. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Nordqvist-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +18.1 points: 64.4 → 82.5, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
