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On the basic metrics alone, the score was 77.6 and the rank 2. The score is now 58.8 and rank 4 (▼ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Forsman Tea on suomalainen teetalo, jonka verkkokauppa on läpinäkyvä: yli 500 teelaadun hinnat, luomu- ja reilun kaupan merkinnät sekä haudutusohjeet näkyvät ilman kirjautumista. Vastuullinen yhtiö Aaro Forsman Oy ja Y-tunnus on kerrottu, toimituskulut ja palautusoikeus ovat selkeät ja asiakaspalvelun tavoittaa sekä puhelimitse että sähköpostitse. Kehitettävää jää chat-tuen ja aukioloaikojen näkyvyydessä.
Buying motives were checked on 18.10.2026 and basic metrics measured on 17.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery fee | 20 p × 0.0 % | 0.0 |
| Free delivery threshold | 14 p × 100.0 % | 14.0 |
| Delivery time | 10 p × 0.0 % | 0.0 |
| Delivery area | 6 p × 100.0 % | 6.0 |
| Basic metrics | 50 % × 77,6 | 38.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery fee | According to the shop's own terms page, delivery methods and prices are shown only at checkout, and the delivery terms page has no price in euros. | forsmantee.fi, delivery times and methods checked 18.10.2026 | 0.0 / 20 |
| Free delivery threshold | Delivery is free for consumer orders over 40 euros. | forsmantee.fi checked 18.10.2026 | 14.0 / 14 |
| Delivery time NOTEMaximum 7 working days. | Usually 3–7 working days in Finland. | forsmantee.fi checked 18.10.2026 | 0.0 / 10 |
| Delivery area | Delivery to Finland and to other countries selectable in the online shop. | forsmantee.fi checked 18.10.2026 | 6.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 60,4 | 18.1 |
| Transparency | 30 % × 100,0 | 30.0 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 85,0 | 17.0 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 34/100 | Technical measurement | 13.6 / 40 |
| Accessibility | 81/100 | Technical measurement | 24.3 / 30 |
| Findability (SEO) | 77/100 | Technical measurement | 11.6 / 15 |
| Technical practices | 73/100 | Technical measurement | 10.9 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price of loose goods (e.g. per 100 g or per bag) shown without logging in OBSERVATIONVerkkokaupan tuotedata: Energy tee 1 kg 38,90 euroa, tuotteita myydään irtoteinä ja pusseina hintoineen ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Origin of the tea and organic or fair trade labels stated OBSERVATIONTuotemerkinnät: luomu ja reilu kauppa esiintyvät tuotteiden luokitteluina; valikoimassa vahva luomu- ja reilun kaupan painotus. | Yes | Website + AI extraction | 15.0 / 15 |
| Delivery costs and free delivery threshold stated OBSERVATIONVerkkokaupan banneri: Ilmainen toimitus yli 40 euron kuluttajatilauksiin. | Yes | Website + AI extraction | 15.0 / 15 |
| Right of return for opened food products clearly stated OBSERVATIONExchange and return right page: The right to return products and the complaints procedure are described; every product return and complaint is handled. | Yes | Website + AI extraction | 15.0 / 15 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONToimitusehdot: Aaro Forsman Oy (0690690-3) myy tuotteita tällä verkkosivustolla. | Yes | Website + AI extraction | 15.0 / 15 |
| Brewing instructions (amount, temperature, time) on the product page OBSERVATIONTuotesivu ja Teen haudutus -ohje: Haudutus 1 tl per 2 dl, 80 astetta; haudutusohjeet ovat tuotekohtaisesti ja erillisenä oppaana esillä. | Yes | Website + AI extraction | 10.0 / 10 |
| Tea selection range and tea types clearly shown OBSERVATIONVerkkokauppa esittelee yli 500 teelaatua ja jaottelee ne selkeästi tyypeittäin. | Yes | Website + AI extraction | 5.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 84/100 | AI analysis | 28.6 / 34 |
| Findability of pricing | 85/100 | AI analysis | 28.1 / 33 |
| Content coverage | 86/100 | AI analysis | 28.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return for opened food products clearly stated OBSERVATIONExchange and return right page: The right to return products and the complaints procedure are described; every product return and complaint is handled. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Forsman Tea -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +30.2 points: 58.8 → 89.0, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.