Suomen Paras logoSuomenParas.com

Home › Tea shops online › Forsman Tea

Forsman Tea

Rank 4 · Tea shops online · Checked 18.10.2026

Websiteforsmantee.fi
OwnerAaro Forsman Oy (PRH 0690690-3) - Finnish tea house, over 500 tea varieties, strong organic and fair trade selection, plus a shop and its own online shop (forsmantee.fi)
Business ID0690690-3
Registered in Finland (PRH)1988
LCP (mobile)13.0 s
Basic metrics77.6, rank 2
58.8SCORE
Go to service Ask a friendGive feedback
CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 77.6 and the rank 2. The score is now 58.8 and rank 4 (▼ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 17.8.2026

Forsman Tea on suomalainen teetalo, jonka verkkokauppa on läpinäkyvä: yli 500 teelaadun hinnat, luomu- ja reilun kaupan merkinnät sekä haudutusohjeet näkyvät ilman kirjautumista. Vastuullinen yhtiö Aaro Forsman Oy ja Y-tunnus on kerrottu, toimituskulut ja palautusoikeus ovat selkeät ja asiakaspalvelun tavoittaa sekä puhelimitse että sähköpostitse. Kehitettävää jää chat-tuen ja aukioloaikojen näkyvyydessä.

Strengths

  • Product prices are visible in the online shop without logging in, and the range covers over 500 tea varieties as loose tea and in bags, for example Energy tee 1 kg is shown with its price directly
  • Vastuullinen yhtiö ja Y-tunnus on kerrottu selkeästi: toimitusehdoissa lukee Aaro Forsman Oy 0690690-3 myy tuotteita
  • Tuotteet on merkitty luomu- ja reilun kaupan tuotteiksi, ja teen haudutukselle on oma ohjeistus, esimerkiksi haudutus 1 tl per 2 dl, 80 astetta

Areas to improve

  • Verkkosivulla ei mainita chat-tukea, joten reaaliaikaista asiakaspalvelua verkossa ei ole tarjolla
  • Myymälän ja asiakaspalvelun aukioloaikoja ei ole selkeästi esillä yhteystietosivulla
  • There is no separate mobile app

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 17.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

58.8 / 100
Cheapest delivery fee20 p × 0.0 %0.0
Free delivery threshold14 p × 100.0 %14.0
Delivery time10 p × 0.0 %0.0
Delivery area6 p × 100.0 %6.0
Basic metrics50 % × 77,638.8

Buying motives · weight 50 p

20,0 / 50
MetricMeasured valueSourcePoints
Cheapest delivery feeAccording to the shop's own terms page, delivery methods and prices are shown only at checkout, and the delivery terms page has no price in euros.forsmantee.fi, delivery times and methods
checked 18.10.2026
0.0 / 20
Free delivery thresholdDelivery is free for consumer orders over 40 euros.forsmantee.fi
checked 18.10.2026
14.0 / 14
Delivery time
NOTEMaximum 7 working days.
Usually 3–7 working days in Finland.forsmantee.fi
checked 18.10.2026
0.0 / 10
Delivery areaDelivery to Finland and to other countries selectable in the online shop.forsmantee.fi
checked 18.10.2026
6.0 / 6

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

77.6 / 100
Digital quality30 % × 60,418.1
Transparency30 % × 100,030.0
Reachability20 % × 60,012.0
AI quality score20 % × 85,017.0
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

60.4 / 100
MetricMeasured valueSourcePoints
Performance (mobile)34/100Technical measurement13.6 / 40
Accessibility81/100Technical measurement24.3 / 30
Findability (SEO)77/100Technical measurement11.6 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

100.0 / 100
MetricMeasured valueSourcePoints
Price of loose goods (e.g. per 100 g or per bag) shown without logging in
OBSERVATIONVerkkokaupan tuotedata: Energy tee 1 kg 38,90 euroa, tuotteita myydään irtoteinä ja pusseina hintoineen ilman kirjautumista.
YesWebsite + AI extraction25.0 / 25
Origin of the tea and organic or fair trade labels stated
OBSERVATIONTuotemerkinnät: luomu ja reilu kauppa esiintyvät tuotteiden luokitteluina; valikoimassa vahva luomu- ja reilun kaupan painotus.
YesWebsite + AI extraction15.0 / 15
Delivery costs and free delivery threshold stated
OBSERVATIONVerkkokaupan banneri: Ilmainen toimitus yli 40 euron kuluttajatilauksiin.
YesWebsite + AI extraction15.0 / 15
Right of return for opened food products clearly stated
OBSERVATIONExchange and return right page: The right to return products and the complaints procedure are described; every product return and complaint is handled.
YesWebsite + AI extraction15.0 / 15
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONToimitusehdot: Aaro Forsman Oy (0690690-3) myy tuotteita tällä verkkosivustolla.
YesWebsite + AI extraction15.0 / 15
Brewing instructions (amount, temperature, time) on the product page
OBSERVATIONTuotesivu ja Teen haudutus -ohje: Haudutus 1 tl per 2 dl, 80 astetta; haudutusohjeet ovat tuotekohtaisesti ja erillisenä oppaana esillä.
YesWebsite + AI extraction10.0 / 10
Tea selection range and tea types clearly shown
OBSERVATIONVerkkokauppa esittelee yli 500 teelaatua ja jaottelee ne selkeästi tyypeittäin.
YesWebsite + AI extraction5.0 / 5

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionYesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

85.0 / 100
MetricMeasured valueSourcePoints
Clarity of information84/100AI analysis28.6 / 34
Findability of pricing85/100AI analysis28.1 / 33
Content coverage86/100AI analysis28.4 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return for opened food products clearly stated
OBSERVATIONExchange and return right page: The right to return products and the complaints procedure are described; every product return and complaint is handled.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

Give feedback

Oletko Forsman Tea -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

Miten hyvin Forsman Tea on palvellut sinua? Drag the line

–/ 100Drag the line to the point that describes your experience.
0 · Terrible100 · Excellent

One rating per company. Does not affect the Score.

Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +30.2 points: 58.8 → 89.0, rank 4 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

Shall we pull together? Add the Suomen Paras partner badge to your site

The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.

Partner badge, light Partner badge, dark
Click the code to select it. Dark version: same address, suffix -tumma.svg. Installation instructions (WordPress, Shopify, Wix…) and sending the instructions to your webmaster →
SuomeksiSvenskaEnglish