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A hairdressing entrepreneur asks how much delivery costs for a small order, from what amount it is free, whether the product can be returned, how quickly the package arrives and how long the payment period on the invoice is. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 74.7
+ Product prices are shown directly without logging in, both excluding and including VAT (for example Joewell E-40 styling shears 438.04 euros, 349.04 euros at 0 per cent VAT)
Basic metrics: 74.7, rank 4 · ▲ 3 places
Basic metrics · 75.3
+ Product prices are shown directly without logging in (for example 23.15 euros and 18.45 euros, VAT 0 percent), so the buyer sees the price before deciding to buy
Basic metrics: 75.3, rank 3 · ▲ 1 place
Basic metrics · 66.5
+ Consumer prices are shown directly without logging in (for example 16.90 euros, 19.95 euros, 40.90 euros), and prices are shown both without and with VAT
Basic metrics: 66.5, rank 5 · ▲ 2 places
– Delivery cost: The delivery cost appears only once the payment and delivery method have been selected. The delivery terms and the payment methods page have no euro amount.
Basic metrics · 77.3
+ The responsible company and business ID (Y-tunnus) are clearly displayed: the about-us page states IdHAIR Finland Oy (business ID (Y-tunnus) 1885241-2) as well as the addresses and opening hours of the office, shop and pick-up point
Basic metrics: 77.3, rank 2 · ▼ 2 places
Basic metrics · 80.1
+ Product prices are shown in the shop's product listing without logging in (for example 55.00 euros, 46.75 euros, +VAT), and the final price including tax appears in the shopping cart
Basic metrics: 80.1, rank 1 · ▼ 4 places
– Invoice payment term: The invoice payment term is not stated in the delivery terms or on the front page, and the terms only refer to the payment methods selectable in the shopping cart.
Basic metrics · 54.1
+ Delivery methods and prices are clearly stated: delivery to the nearest Matkahuolto pickup point 6.9 euros and to the company's branch 12.9 euros
Basic metrics: 54.1, rank 6 · no change
– Free delivery threshold: The free delivery threshold is not mentioned in the delivery and payment terms, on the delivery methods page or on the payment methods page.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Delivery cost QUESTIONHow much does a small order cost delivered? | The price of the cheapest published delivery method for an order below the free delivery threshold. | 5 € or less = 100 points, 15 € or more = 0, in between directly proportional. | 18 p |
| Free delivery threshold QUESTIONHow large does an order need to be for delivery to be free? | Order value from which the delivery fee is not charged. | 50 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 10 p |
| Right of return QUESTIONCan I return the product I ordered? | Right of return promised in the shop's terms. | 14 days = 100, 7 days = 50, no automatic right of return = 0. | 12 p |
| Delivery time QUESTIONHow quickly does the parcel arrive? | The longest figure in the delivery time stated by the shop, in days. | 2 days or less = 100 points, 7 days or more = 0, in between directly proportional. | 6 p |
| Invoice payment period QUESTIONHow long do I have to pay the invoice? | Invoice payment time in days stated in the shop's terms. | 45 days or more = 100 points, 0 days = 0, in between directly proportional. | 4 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 online shops for hairdressing and professional hair supplies on 21 metrics: technical quality, transparency, reachability and AI quality. The most important question: can you see the product price, delivery and return costs and whether the shop is for professionals or also for consumers before entering your payment card details, or are prices hidden behind a professional account?
Product price shown without a professional account or logging in (25), delivery costs and free delivery threshold stated before checkout (20), right of return and exchange publicly available (15), whether the customer relationship is professional or consumer clearly stated (10), product origin, manufacturer or brand stated (10), business ID (Y-tunnus) or responsible company clearly stated (10), stock level or availability visible on the product page (5), independent review source shown (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Hiding wholesale prices behind a professional account is a pain point in the industry. Some hairdressing supply shops show product prices only to logged-in professionals, so a new entrepreneur or consumer cannot see the price before registering. The comparison rewards shops that publicly show the product price and stock level, delivery costs and the free delivery threshold, and return terms, and that clearly state whether the shop is aimed at professionals or also at consumers.
Some of the operators are Finnish, some are foreign. IdHAIRPRO, Kuopion Kampaamotarvike, Hairkit, Make Hair and Kampaamotarvikkeet.fi are Finnish companies with a business ID (Y-tunnus) registered with PRH. Hairbase is an online shop of the Estonian Hairbase OÜ, whose owning company is openly stated. The business ID (Y-tunnus) metric assesses how clearly the responsible company is shown on the site.
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