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On the basic metrics alone, the score was 74.7 and the rank 4. The score is now 74.1 and rank 1 (▲ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Make Hair on Make Hair Oy:n (Oulu) verkkokauppa, joka välittää kampaamotarvikkeita sekä yrityksille että yksityishenkilöille. Tuotehinnat verottomina ja verollisina, toimituskulut (9,90 euroa, ilmainen yli 100 euroa), 14 päivän palautusoikeus ja Y-tunnus 3000856-4 ovat selkeästi esillä. Aukioloaikoja tai riippumatonta arviolähdettä ei kerrota.
Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Delivery cost | 18 p × 51.0 % | 9.2 |
| Free delivery threshold | 10 p × 80.0 % | 8.0 |
| Right of return | 12 p × 100.0 % | 12.0 |
| Delivery time | 6 p × 60.0 % | 3.6 |
| Invoice payment period | 4 p × 100.0 % | 4.0 |
| Basic metrics | 50 % × 74,7 | 37.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Delivery cost NOTEAccording to the page, the amount includes VAT. | 9.90 € per shipment, VAT included | makehair.fi checked 18.10.2026 | 9.2 / 18 |
| Free delivery threshold NOTEThe limit includes value added tax. | Free delivery over 100 € | makehair.fi checked 18.10.2026 | 8.0 / 10 |
| Right of return NOTEThe right applies to consumers. The returner pays the return costs. | Consumer's 14-day right of withdrawal | makehair.fi checked 18.10.2026 | 12.0 / 12 |
| Delivery time | 2–4 days | makehair.fi checked 18.10.2026 | 3.6 / 6 |
| Invoice payment period | Collector invoice, 45-day interest-free payment period | makehair.fi checked 18.10.2026 | 4.0 / 4 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 70,1 | 21.0 |
| Transparency | 30 % × 92,5 | 27.8 |
| Reachability | 20 % × 45,0 | 9.0 |
| AI quality score | 20 % × 82,0 | 16.4 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 32/100 | Technical measurement | 12.8 / 40 |
| Accessibility | 95/100 | Technical measurement | 28.5 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 92/100 | Technical measurement | 13.8 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price displayed without a professional account or logging in OBSERVATIONEtusivun tuotenostot: 'Joewell E-40 muotoilusakset 438,04 euroa (349,04 euroa Alv 0 prosenttia)', 'Wahl T-Cut Trimmeri 156,88 euroa (125,00 euroa Alv 0 prosenttia)'. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated before checkout OBSERVATIONToimitusehdot: 'Toimituskulut ovat 9,90 euroa/lähetys. Yli 100,00 euron tilaukset toimitetaan ilman toimituskuluja.' | Yes | Website + AI extraction | 20.0 / 20 |
| Returns and exchange rights publicly available OBSERVATIONDelivery terms: 'Right of withdrawal and return terms: If you are a consumer, you have the right under the Finnish Consumer Protection Act to cancel the order ... at the latest 14 days after'. | Yes | Website + AI extraction | 15.0 / 15 |
| Professional or consumer customer status clearly stated OBSERVATIONToimitusehdot: 'Make Hair Oy ... välittää tuotteita yrityksille ja täysi-ikäisille yksityishenkilöille EU-alueelle'. | Yes | Website + AI extraction | 10.0 / 10 |
| Product origin, manufacturer or brand stated OBSERVATIONEtusivun tuotenostot nimeävät merkit (Joewell, Wahl, Cera, NeoNeox). | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONToimitusehdot: 'Make Hair Oy, y-tunnus:3000856-4, Ahventie 17 A 2 90550 Oulu'. | Yes | Website + AI extraction | 10.0 / 10 |
| Stock level or availability shown on the product page OBSERVATIONPer-product stock levels could not be unambiguously confirmed from the product pages. | Partly | Website + AI extraction | 2.5 / 5 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONEtusivu: 'Soita: +358409011422'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONEtusivu: 'Lähetä viestiä: make@makehair.fi'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 81/100 | AI analysis | 27.5 / 34 |
| Findability of pricing | 86/100 | AI analysis | 28.4 / 33 |
| Content coverage | 79/100 | AI analysis | 26.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Returns and exchange rights publicly available OBSERVATIONDelivery terms: 'Right of withdrawal and return terms: If you are a consumer, you have the right under the Finnish Consumer Protection Act to cancel the order ... at the latest 14 days after'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Make Hair -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +11.7 points: 74.1 → 85.8, and your lead over number two grows 2.6 → 14.3.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
The #1 badge is awarded only to the measured #1 in the Hairdressing supplies online category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
