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On the basic metrics alone, the score was 54.1 and the rank 6. The score is now 51.3 and rank 6 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Hairbase on virolaisen Hairbase OÜ:n suomenkielinen kampaamotukun verkkokauppa, joka palvelee alan ammattilaisia ja edustussalonkeja. Toimitushinnat, 7 päivän palautusoikeus ja vastuullinen yhtiö (Hairbase OÜ, Viro) on kerrottu avoimesti. Tuotehinnat on kuitenkin piilotettu kirjautumisen taakse, eikä yhtiöllä ole suomalaista Y-tunnusta.
Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Delivery cost | 18 p × 81,0 % | 14.6 |
| Free delivery threshold | 10 p × 0.0 % | 0.0 |
| Right of return | 12 p × 50.0 % | 6.0 |
| Delivery time | 6 p × 40.0 % | 2.4 |
| Invoice payment period | 4 p × 31.1 % | 1.2 |
| Basic metrics | 50 % × 54,1 | 27.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Delivery cost NOTEDelivery to the company's branch is 12.90 €. The page does not say whether VAT is included. | 6.90 € to a Matkahuolto pick-up point | hairbase.fi checked 18.10.2026 | 14.6 / 18 |
| Free delivery threshold | The free delivery threshold is not mentioned in the delivery and payment terms, the delivery methods page or the payment method page. | hairbase.fi, delivery and payment terms · hairbase.fi, delivery methods · hairbase.fi, payment methods checked 18.10.2026 | 0.0 / 10 |
| Right of return NOTEAccording to the page, there is normally no right of return in a business purchase. The customer pays the return costs. | 7-day right of return | hairbase.fi checked 18.10.2026 | 6.0 / 12 |
| Delivery time | 2–5 working days | hairbase.fi checked 18.10.2026 | 2.4 / 6 |
| Invoice payment period NOTEOnly for companies, minimum order €100. | Company invoice with a 14-day payment term, minimum order €100 | hairbase.fi checked 18.10.2026 | 1.2 / 4 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 55,9 | 16.8 |
| Transparency | 30 % × 62,5 | 18.8 |
| Reachability | 20 % × 30,0 | 6.0 |
| AI quality score | 20 % × 60,5 | 12.1 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 25/100 | Technical measurement | 10.0 / 40 |
| Accessibility | 76/100 | Technical measurement | 22.8 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 54/100 | Technical measurement | 8.1 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price displayed without a professional account or logging in OBSERVATIONTuotelistaus (/tuote-osasto/ale/): tuotteilla lukee hinnan paikalla 'Kirjaudu' (esim. 'Mila Professional - IQ Color 60ml Kirjaudu'); etusivulla 'saat ostoskorisi summan alv-vapaana 0% (edellyttää voimassa olevaa alv-numeroa)'. | No | Website + AI extraction | 0.0 / 25 |
| Delivery costs and free delivery threshold stated before checkout OBSERVATIONToimitus- ja maksuehdot: 'Toimitus lähimpään Matkahuollon noutopisteeseen, hinta 6,9 euroa' ja 'Toimitus yrityksen toimipisteeseen, hinta 12,9 euroa'. | Yes | Website + AI extraction | 20.0 / 20 |
| Returns and exchange rights publicly available OBSERVATIONDelivery terms: 'Normally products in business-to-business sales have no statutory right of return, but Hairbase offers a 7-day right of return for products'. | Yes | Website + AI extraction | 15.0 / 15 |
| Professional or consumer customer status clearly stated OBSERVATIONSivusto kuvaa itsensä kampaamotukuksi ('hiustukku - kampaamotukku'), käyttää termiä 'yrityskaupassa' ja tarjoaa rekisteröitymistä pH-edustussalongiksi. | Yes | Website + AI extraction | 10.0 / 10 |
| Product origin, manufacturer or brand stated OBSERVATIONNavigaatio nimeää merkit ja sarjat (Mila Professional, pH laboratories, Olaplex, Artego). | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONYritys- ja yhteystiedot: 'Hairbase OÜ, Tatari 58 10134, Tallinna Viro, REG: 14545223, VAT: EE102091632', yhtiö kerrottu, mutta suomalaista Y-tunnusta ei ole. | Partly | Website + AI extraction | 5.0 / 10 |
| Stock level or availability shown on the product page OBSERVATIONPer-tuote-varastosaldoa ei voitu varmistaa, koska tuotehinnat ja -tiedot avautuvat vasta kirjautumisen jälkeen. | Partly | Website + AI extraction | 2.5 / 5 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown OBSERVATIONYhteystiedot: 'info@hairbase.fi'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONYhteystietosivulla WhatsApp mainittu pikaviestikanavana. | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 72/100 | AI analysis | 24.5 / 34 |
| Findability of pricing | 35/100 | AI analysis | 11.6 / 33 |
| Content coverage | 74/100 | AI analysis | 24.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Returns and exchange rights publicly available OBSERVATIONDelivery terms: 'Normally products in business-to-business sales have no statutory right of return, but Hairbase offers a 7-day right of return for products'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Hairbase-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +32.0 points: 51.3 → 83.3, rank 6 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.