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Hairbase

Rank 6 · Hairdressing supplies online · Checked 18.10.2026

Websitehairbase.fi
OwnerHairbase OÜ (Estonia; no Finnish Business ID), Finnish-language online shop for hairdressing wholesale: hair colours, developers, perms and salon retail products, serves in Finland in Finnish (hairbase.fi)
Business IDNo Finnish business ID (Y-tunnus)
LCP (mobile)12.9 s
Basic metrics54.1, rank 6
51.3SCORE
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On the basic metrics alone, the score was 54.1 and the rank 6. The score is now 51.3 and rank 6 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14.8.2026

Hairbase on virolaisen Hairbase OÜ:n suomenkielinen kampaamotukun verkkokauppa, joka palvelee alan ammattilaisia ja edustussalonkeja. Toimitushinnat, 7 päivän palautusoikeus ja vastuullinen yhtiö (Hairbase OÜ, Viro) on kerrottu avoimesti. Tuotehinnat on kuitenkin piilotettu kirjautumisen taakse, eikä yhtiöllä ole suomalaista Y-tunnusta.

Strengths

  • Delivery methods and prices are clearly stated: delivery to the nearest Matkahuolto pickup point 6.9 euros and to the company's branch 12.9 euros
  • Palautuskäytäntö on avattu rehellisesti: yrityskaupassa ei ole lakisääteistä palautusoikeutta, mutta Hairbase tarjoaa tuotteille 7 päivän palautusoikeuden
  • Vastuullinen yhtiö on kerrottu avoimesti: Hairbase OÜ, Tatari 58, 10134 Tallinna, Viro, REG 14545223 ja VAT EE102091632, ja tuotteet on ryhmitelty merkeittäin (Mila Professional, pH laboratories, Olaplex)

Areas to improve

  • Tuotehinnat eivät näy ilman kirjautumista: tuotelistauksessa hinnan paikalla lukee Kirjaudu, joten uusi asiakas ei näe hintaa ennen rekisteröitymistä ja tunnusten saamista
  • Kyseessä on virolainen Hairbase OÜ eikä yhtiöllä ole suomalaista Y-tunnusta, joten vastuullisen yhtiön tunnistaminen edellyttää virolaisen rekisteri- ja VAT-tunnuksen tarkistamista
  • Sivustolla ei ole puhelinnumeroa, aukioloaikoja, koottua usein kysyttyjen kysymysten osiota eikä riippumatonta arviolähdettä

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

51.3 / 100
Delivery cost18 p × 81,0 %14.6
Free delivery threshold10 p × 0.0 %0.0
Right of return12 p × 50.0 %6.0
Delivery time6 p × 40.0 %2.4
Invoice payment period4 p × 31.1 %1.2
Basic metrics50 % × 54,127.1

Buying motives · weight 50 p

24,2 / 50
MetricMeasured valueSourcePoints
Delivery cost
NOTEDelivery to the company's branch is 12.90 €. The page does not say whether VAT is included.
6.90 € to a Matkahuolto pick-up pointhairbase.fi
checked 18.10.2026
14.6 / 18
Free delivery thresholdThe free delivery threshold is not mentioned in the delivery and payment terms, the delivery methods page or the payment method page.hairbase.fi, delivery and payment terms · hairbase.fi, delivery methods · hairbase.fi, payment methods
checked 18.10.2026
0.0 / 10
Right of return
NOTEAccording to the page, there is normally no right of return in a business purchase. The customer pays the return costs.
7-day right of returnhairbase.fi
checked 18.10.2026
6.0 / 12
Delivery time2–5 working dayshairbase.fi
checked 18.10.2026
2.4 / 6
Invoice payment period
NOTEOnly for companies, minimum order €100.
Company invoice with a 14-day payment term, minimum order €100hairbase.fi
checked 18.10.2026
1.2 / 4

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

54.1 / 100
Digital quality30 % × 55,916.8
Transparency30 % × 62,518.8
Reachability20 % × 30,06.0
AI quality score20 % × 60,512.1
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

55.9 / 100
MetricMeasured valueSourcePoints
Performance (mobile)25/100Technical measurement10.0 / 40
Accessibility76/100Technical measurement22.8 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices54/100Technical measurement8.1 / 15

Transparency · weight 30%

62.5 / 100
MetricMeasured valueSourcePoints
Product price displayed without a professional account or logging in
OBSERVATIONTuotelistaus (/tuote-osasto/ale/): tuotteilla lukee hinnan paikalla 'Kirjaudu' (esim. 'Mila Professional - IQ Color 60ml Kirjaudu'); etusivulla 'saat ostoskorisi summan alv-vapaana 0% (edellyttää voimassa olevaa alv-numeroa)'.
NoWebsite + AI extraction0.0 / 25
Delivery costs and free delivery threshold stated before checkout
OBSERVATIONToimitus- ja maksuehdot: 'Toimitus lähimpään Matkahuollon noutopisteeseen, hinta 6,9 euroa' ja 'Toimitus yrityksen toimipisteeseen, hinta 12,9 euroa'.
YesWebsite + AI extraction20.0 / 20
Returns and exchange rights publicly available
OBSERVATIONDelivery terms: 'Normally products in business-to-business sales have no statutory right of return, but Hairbase offers a 7-day right of return for products'.
YesWebsite + AI extraction15.0 / 15
Professional or consumer customer status clearly stated
OBSERVATIONSivusto kuvaa itsensä kampaamotukuksi ('hiustukku - kampaamotukku'), käyttää termiä 'yrityskaupassa' ja tarjoaa rekisteröitymistä pH-edustussalongiksi.
YesWebsite + AI extraction10.0 / 10
Product origin, manufacturer or brand stated
OBSERVATIONNavigaatio nimeää merkit ja sarjat (Mila Professional, pH laboratories, Olaplex, Artego).
YesWebsite + AI extraction10.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONYritys- ja yhteystiedot: 'Hairbase OÜ, Tatari 58 10134, Tallinna Viro, REG: 14545223, VAT: EE102091632', yhtiö kerrottu, mutta suomalaista Y-tunnusta ei ole.
PartlyWebsite + AI extraction5.0 / 10
Stock level or availability shown on the product page
OBSERVATIONPer-tuote-varastosaldoa ei voitu varmistaa, koska tuotehinnat ja -tiedot avautuvat vasta kirjautumisen jälkeen.
PartlyWebsite + AI extraction2.5 / 5
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

30.0 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shown
OBSERVATIONYhteystiedot: 'info@hairbase.fi'.
YesWebsite + AI extraction15.0 / 15
Chat support
OBSERVATIONYhteystietosivulla WhatsApp mainittu pikaviestikanavana.
YesWebsite + AI extraction15.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

60.5 / 100
MetricMeasured valueSourcePoints
Clarity of information72/100AI analysis24.5 / 34
Findability of pricing35/100AI analysis11.6 / 33
Content coverage74/100AI analysis24.4 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Returns and exchange rights publicly available
OBSERVATIONDelivery terms: 'Normally products in business-to-business sales have no statutory right of return, but Hairbase offers a 7-day right of return for products'.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +32.0 points: 51.3 → 83.3, rank 6 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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