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On the basic metrics alone, the score was 80.1 and the rank 1. The score is now 51.6 and rank 5 (▼ 4 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Hairkit on Petresell Oy:n (Kalajoki) kotimainen verkkokauppa, joka myy kampaamotuotteita ja -tarvikkeita alan ammattilaisille. Hinnat näkyvät ilman kirjautumista, toimituskulut (9,90 euroa, ilmainen yli 240 euroa), 14 päivän palautusehdot ja Y-tunnus ovat selkeästi esillä. Aukioloaikoja tai riippumatonta arviolähdettä ei kerrota.
Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Delivery cost | 18 p × 51.0 % | 9.2 |
| Free delivery threshold | 10 p × 24,0 % | 2.4 |
| Right of return | 12 p × 0.0 % | 0.0 |
| Delivery time | 6 p × 0.0 % | 0.0 |
| Invoice payment period | 4 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 80,1 | 40.0 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Delivery cost NOTEThe page states that product prices do not include taxes. VAT treatment of the delivery cost is not stated. | 9.90 € per order | hairkit.fi checked 18.10.2026 | 9.2 / 18 |
| Free delivery threshold | Free delivery over €240 | hairkit.fi checked 18.10.2026 | 2.4 / 10 |
| Right of return NOTEA cancelled order may incur a handling fee, by default 50% of the invoice amount. | There is no automatic right of return or cancellation; the matter is agreed case by case | hairkit.fi checked 18.10.2026 | 0.0 / 12 |
| Delivery time NOTEOut-of-stock products are often delivered within 7–14 days. | 1–7 days | hairkit.fi checked 18.10.2026 | 0.0 / 6 |
| Invoice payment period | The invoice payment period is not stated in the delivery terms or on the front page, and the terms only refer to payment methods selectable in the shopping cart. | hairkit.fi, delivery terms checked 18.10.2026 | 0.0 / 4 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 77,9 | 23.4 |
| Transparency | 30 % × 92,5 | 27.8 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 82,3 | 16.5 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 53/100 | Technical measurement | 21.2 / 40 |
| Accessibility | 93/100 | Technical measurement | 27.9 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price displayed without a professional account or logging in OBSERVATIONKauppa-sivun tuotelistaus (woocommerce-Price-amount): '55,00', '46,75', '2200,00' euroa; toimitusehdot: 'Hinnat esitetään kunkin tuotteen tuote-esittelyn yhteydessä'. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated before checkout OBSERVATIONToimitusehdot: 'Tilauksesta veloitettavat toimituskulut ovat 9,90 euroa ... Yli 240 euroa tilauksille voit valita ilmaisen toimituksen'. | Yes | Website + AI extraction | 20.0 / 20 |
| Returns and exchange rights publicly available OBSERVATIONDelivery terms: 'Right of cancellation and return terms ... within 14 days at the latest'. | Yes | Website + AI extraction | 15.0 / 15 |
| Professional or consumer customer status clearly stated OBSERVATIONMeistä: 'HairKit on kotimainen yritys joka myy kampaamotuotteita alan ammattilaisille'; toimitusehdot: 'Petresell ... myy tuotteita yrityksille'. | Yes | Website + AI extraction | 10.0 / 10 |
| Product origin, manufacturer or brand stated OBSERVATIONKauppa-navigaatio ja etusivu nimeävät merkit ja tuoteryhmät (esim. 'Wella professionals värit', sakset, koneet, värjäystarvikkeet). | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONToimitusehdot: 'Petresell, y-tunnus: 3170704-1, osoite: Kalajoentie 328 H 3, 85100 Kalajoki'. | Yes | Website + AI extraction | 10.0 / 10 |
| Stock level or availability shown on the product page OBSERVATIONToimitusehdot: 'Jos tuotteet ovat loppuneet varastosta, ne siirtyvät jälkitoimitukseen', saatavuus kerrotaan yleisesti, ei per-tuote-saldona. | Partly | Website + AI extraction | 2.5 / 5 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONToimitusehdot/yhteystiedot: '044 3110986'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONYhteystieto: 'marko@hairkit.fi'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONIts own in the navigation 'FAQ' -page. | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 83/100 | AI analysis | 28.2 / 34 |
| Findability of pricing | 84/100 | AI analysis | 27.7 / 33 |
| Content coverage | 80/100 | AI analysis | 26.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Returns and exchange rights publicly available OBSERVATIONDelivery terms: 'Right of cancellation and return terms ... within 14 days at the latest'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Hairkit-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +13.0 points: 51.6 → 64.6, rank 5 → 3.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.