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Hairkit

Rank 5 · Hairdressing supplies online · Checked 18.10.2026

Websitehairkit.fi
OwnerPetresell Oy (PRH 3170704-1, Kalajoki), online shop of hairdressing supplies for professionals: scissors, clippers, colouring and styling products (hairkit.fi)
Business ID3170704-1
Registered in Finland (PRH)2020
LCP (mobile)5.0 s
Basic metrics80.1, rank 1
51.6SCORE
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On the basic metrics alone, the score was 80.1 and the rank 1. The score is now 51.6 and rank 5 (▼ 4 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14.8.2026

Hairkit on Petresell Oy:n (Kalajoki) kotimainen verkkokauppa, joka myy kampaamotuotteita ja -tarvikkeita alan ammattilaisille. Hinnat näkyvät ilman kirjautumista, toimituskulut (9,90 euroa, ilmainen yli 240 euroa), 14 päivän palautusehdot ja Y-tunnus ovat selkeästi esillä. Aukioloaikoja tai riippumatonta arviolähdettä ei kerrota.

Strengths

  • Product prices are shown in the shop's product listing without logging in (for example 55.00 euros, 46.75 euros, +VAT), and the final price including tax appears in the shopping cart
  • Toimituskulut kerrotaan selkeästi: 9,90 euroa lisätään automaattisesti ja yli 240 euron tilauksille voi valita ilmaisen toimituksen, toimitusaika 2-3 arkipäivää
  • Vastuullinen yhtiö ja Y-tunnus 3170704-1 (Petresell, Kalajoki) sekä 14 päivän peruutus- ja palautusehdot on kerrottu toimitusehdoissa

Areas to improve

  • Kauppa myy tuotteita ensisijaisesti alan ammattilaisille ja yrityksille, mutta rajausta ammattilais- ja kuluttaja-asiakkaan välillä ei ole erikseen selitetty ostajalle
  • Myymälän aukioloaikoja ei kerrota sivustolla, ja asiakaspalvelu tavoitetaan lähinnä puhelimitse ja sähköpostilla
  • Riippumatonta arviolähdettä ei ole esillä eikä per-tuote-varastosaldoa näytetä johdonmukaisesti (loppuunmyydyt siirtyvät jälkitoimitukseen)

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

51.6 / 100
Delivery cost18 p × 51.0 %9.2
Free delivery threshold10 p × 24,0 %2.4
Right of return12 p × 0.0 %0.0
Delivery time6 p × 0.0 %0.0
Invoice payment period4 p × 0.0 %0.0
Basic metrics50 % × 80,140.0

Buying motives · weight 50 p

11,6 / 50
MetricMeasured valueSourcePoints
Delivery cost
NOTEThe page states that product prices do not include taxes. VAT treatment of the delivery cost is not stated.
9.90 € per orderhairkit.fi
checked 18.10.2026
9.2 / 18
Free delivery thresholdFree delivery over €240hairkit.fi
checked 18.10.2026
2.4 / 10
Right of return
NOTEA cancelled order may incur a handling fee, by default 50% of the invoice amount.
There is no automatic right of return or cancellation; the matter is agreed case by casehairkit.fi
checked 18.10.2026
0.0 / 12
Delivery time
NOTEOut-of-stock products are often delivered within 7–14 days.
1–7 dayshairkit.fi
checked 18.10.2026
0.0 / 6
Invoice payment periodThe invoice payment period is not stated in the delivery terms or on the front page, and the terms only refer to payment methods selectable in the shopping cart.hairkit.fi, delivery terms
checked 18.10.2026
0.0 / 4

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

80.1 / 100
Digital quality30 % × 77,923.4
Transparency30 % × 92,527.8
Reachability20 % × 60,012.0
AI quality score20 % × 82,316.5
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

77.9 / 100
MetricMeasured valueSourcePoints
Performance (mobile)53/100Technical measurement21.2 / 40
Accessibility93/100Technical measurement27.9 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

92.5 / 100
MetricMeasured valueSourcePoints
Product price displayed without a professional account or logging in
OBSERVATIONKauppa-sivun tuotelistaus (woocommerce-Price-amount): '55,00', '46,75', '2200,00' euroa; toimitusehdot: 'Hinnat esitetään kunkin tuotteen tuote-esittelyn yhteydessä'.
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold stated before checkout
OBSERVATIONToimitusehdot: 'Tilauksesta veloitettavat toimituskulut ovat 9,90 euroa ... Yli 240 euroa tilauksille voit valita ilmaisen toimituksen'.
YesWebsite + AI extraction20.0 / 20
Returns and exchange rights publicly available
OBSERVATIONDelivery terms: 'Right of cancellation and return terms ... within 14 days at the latest'.
YesWebsite + AI extraction15.0 / 15
Professional or consumer customer status clearly stated
OBSERVATIONMeistä: 'HairKit on kotimainen yritys joka myy kampaamotuotteita alan ammattilaisille'; toimitusehdot: 'Petresell ... myy tuotteita yrityksille'.
YesWebsite + AI extraction10.0 / 10
Product origin, manufacturer or brand stated
OBSERVATIONKauppa-navigaatio ja etusivu nimeävät merkit ja tuoteryhmät (esim. 'Wella professionals värit', sakset, koneet, värjäystarvikkeet).
YesWebsite + AI extraction10.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONToimitusehdot: 'Petresell, y-tunnus: 3170704-1, osoite: Kalajoentie 328 H 3, 85100 Kalajoki'.
YesWebsite + AI extraction10.0 / 10
Stock level or availability shown on the product page
OBSERVATIONToimitusehdot: 'Jos tuotteet ovat loppuneet varastosta, ne siirtyvät jälkitoimitukseen', saatavuus kerrotaan yleisesti, ei per-tuote-saldona.
PartlyWebsite + AI extraction2.5 / 5
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONToimitusehdot/yhteystiedot: '044 3110986'.
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONYhteystieto: 'marko@hairkit.fi'.
YesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONIts own in the navigation 'FAQ' -page.
YesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

82.3 / 100
MetricMeasured valueSourcePoints
Clarity of information83/100AI analysis28.2 / 34
Findability of pricing84/100AI analysis27.7 / 33
Content coverage80/100AI analysis26.4 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Returns and exchange rights publicly available
OBSERVATIONDelivery terms: 'Right of cancellation and return terms ... within 14 days at the latest'.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Oletko Hairkit-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +13.0 points: 51.6 → 64.6, rank 5 → 3.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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