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A CRM buyer asks what the cheapest paid tier costs per user, whether the system can be used for free and how long it can be tried before paying. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 76.7
+ Offers a permanent free CRM base that lowers the barrier to getting started to practically nothing
Basic metrics: 76.7, rank 2 · ▲ 1 place
– Trial period length: The length of the trial period is not mentioned on the pricing page.
Basic metrics · 74.0
+ The per-user price is public and the cheapest starting tier in the comparison (Growth 9 €/user/month with annual billing, Pro 39 €, Enterprise 59 €)
Basic metrics: 74.0, rank 3 · ▲ 1 place
Basic metrics · 79.7
+ The per-user price is public and affordable (Standard 14 €, Professional 23 €, Enterprise 40 €, Ultimate 52 €/user/month with annual billing)
Basic metrics: 79.7, rank 1 · ▼ 2 places
– Trial period length: The length of the trial period is not mentioned on the price page (only the START FREE TRIAL button).
Basic metrics · 69.0
+ The per-user monthly price of the Sales Cloud tiers is publicly displayed (Starter Suite 25 €, Pro Suite 100 €, Enterprise 175 €, Unlimited 350 €)
Basic metrics: 69.0, rank 5 · ▲ 1 place
Basic metrics · 66.5
+ The per-seat price is public and itemised for annual and monthly billing (Basic 12 €, Standard 17 €, Pro 28 €/seat/month with annual billing)
Basic metrics: 66.5, rank 6 · ▲ 1 place
The buying motives of these services could not be checked; the reason is shown for each one. They are not on the list as poor performers but as unscored. The result of the basic metrics is shown for comparison.
+ Pricing is publicly displayed without contacting the company: Essential 14 €/seat/month with annual billing (single payment 168 €/seat/year) and tiers Advanced 39 €, Professional 59 and Power 79 €
– The site blocks automatic reading (bot protection).
Basic metrics: 70.0, rank 4 (for comparison only)
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Price of the cheapest paid tier QUESTIONWhat does the cheapest paid tier cost the user per month? | Price in euros per user per month of the cheapest paid CRM tier, using the billing method stated on the page. | €7 or less = 100 points, €30 or more = 0, in between directly proportional. | 24 p |
| Permanently free tier QUESTIONCan I use the CRM for free with no time limit? | Whether the company offers a permanently free tier or only a trial period. | Permanent free tier = 100, trial period only = 30, neither = 0. | 14 p |
| Trial period length QUESTIONHow many days can I try before paying? | Length of the free trial period in days, as stated on the company's page. | 30 days or more = 100, 0 days = 0, in between directly proportional. | 12 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 customer relationship management (CRM) systems used in Finland on 20 metrics. The key question: is the real per-user monthly price revealed without making contact, does the service state the limits of the free tier, and where is your sales data located before the company gets locked into the system?
A CRM system gathers a company's leads, contacts and sales pipeline in one place. The key question in the comparison is whether the real monthly price per user is revealed without making contact, whether a permanent free tier is available or only a trial, and where your sales data is located before the company becomes locked into the system. We scored six CRM systems used in Finland on these transparency metrics.
Per-user monthly price shown publicly without making contact (25), free version or trial and its limits stated (15), contents of package tiers and annual vs. monthly price itemised (15), EU or GDPR data location and data protection stated (15), contract period and cancellation stated (10), Finnish-language interface and support (10), owning company stated on the site (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
The price is per user and grows with the sales team. All the systems in the comparison charge per user per month, so the stated starting price tells you only the cost of one salesperson. For a team of ten salespeople the monthly bill is tenfold, and in many services essential features (sales automation, reporting, integrations) unlock only on more expensive tiers. Calculate the price by your own team size and the features you need, not just by the cheapest tier.
The free tier and annual billing are worth reading carefully. Some have a permanent free version (HubSpot's free CRM, Zoho CRM for three users), others only a time-limited trial. The lowest price stated is almost always based on annual billing; monthly billing is typically clearly more expensive. Also check where your data is located: with US services an EU data centre is often available, but not always by default.
Ranking cannot be bought. The ranking order comes directly from publicly verifiable metrics. If a service does not state the price, the free-tier limit or the location of data, it shows in the score. We do not measure sales add-ons and do not accept payment for a ranking.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
The cheapest public starting tier in the comparison is Freshsales' Growth at 9 €/user/month (annual billing). Zoho CRM's Standard is 14 €/user/month and monday CRM's Basic is 12 €/seat/month with annual billing (minimum 3 seats). The actual monthly cost depends on the number of users and the chosen tier.
Yes. HubSpot offers a permanent free CRM base with limited features, and Zoho CRM offers a free edition for up to three users. The other services in the comparison only offer a time-limited trial (14 - 30 days).
Of the services in the comparison, Pipedrive's user interface is available in Finnish. Customer support is available in English for all services. The user interfaces of the other services are in English.
All the services in the comparison are foreign. Zoho says it hosts data in its own data centres (an EU data centre is available). HubSpot, Salesforce, monday and Freshsales are US- or Israeli-based, and EU-region data processing is generally available for them, but you should confirm it in the data processing agreement.
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