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HubSpot

👑 Rank 1 · CRM systems · Checked 16.10.2026 · Suomen Paras 2026

Websitehubspot.com
OwnerHubSpot is a service of the American HubSpot, Inc. (Cambridge, Massachusetts). Listed company (NYSE: HUBS) that offers a free CRM foundation and paid Sales Hub tiers for managing sales, marketing and customer service.
Business IDNo Finnish business ID (Y-tunnus)
Pricing modelMaksuton CRM-perusta; maksulliset Sales Hub -tasot per istuin (Starter, Professional, Enterprise). Ilmoitettu hinta on vuosilaskutuksen mukainen.
Cheapest paid tier · measured 18.8.2026Sales Hub Starter alk. 20 €/istuin/kk (Professional 60 €, Enterprise 90 €)
Free tier or trialPysyvä maksuton CRM rajoitetuilla ominaisuuksilla
Data locationYhdysvaltalainen yhtiö (HubSpot, Inc.); EU-datakeskus (Frankfurt) saatavilla, GDPR-tietojenkäsittelysopimus.
Service in FinnishNo
LCP (mobile)4.3 s
Basic metrics76.7, rank 2
76.3SCORE
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CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 76.7 and the rank 2. The score is now 76.3 and rank 1 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 18.8.2026

HubSpot tarjoaa pysyvän maksuttoman CRM-perustan ja julkisesti hinnoitellut Sales Hub -tasot (Starter alk. 20 €/istuin/kk). Tavoitettavuus ja omistajatiedot ovat kunnossa. Miinuksia ovat suomenkielisen palvelun puuttuminen ja yhdysvaltalainen datankäsittely oletuksena.

Strengths

  • Offers a permanent free CRM base that lowers the barrier to getting started to practically nothing
  • Maksullisten Sales Hub -tasojen istuinkohtainen hinta on julkisesti esillä (Starter alk. 20 €/istuin/kk, Professional 60 €, Enterprise 90 €)
  • Yhteydenottoon on julkinen puhelinnumero ja laaja tietämyskanta, ja omistava yhtiö on selkeästi kerrottu

Areas to improve

  • The user interface and support are in English; there is no Finnish-language service
  • Datankäsittely on lähtökohtaisesti yhdysvaltalaisen yhtiön hallussa, vaikka EU-datakeskus on saatavilla
  • Maksullisten tasojen todellinen kuukausikustannus kasvaa nopeasti istuinmäärän ja lisäominaisuuksien myötä

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

76.3 / 100
Price of the cheapest paid tier24 p × 100.0 %24.0
Permanently free tier14 p × 100.0 %14.0
Trial period length12 p × 0.0 %0.0
Basic metrics50 % × 76,738.4

Buying motives · weight 50 p

38,0 / 50
MetricMeasured valueSourcePoints
Price of the cheapest paid tier
NOTEPrice with annual billing (the page's default view Billed annually).
Starter 7 €/seat/monthhubspot.com
checked 16.10.2026
24.0 / 24
Permanently free tierFree tier 0 €/month, no credit cardhubspot.com
checked 16.10.2026
14.0 / 14
Trial period lengthThe length of the trial period is not stated on the pricing page.hubspot.com, prices
checked 16.10.2026
0.0 / 12

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

76.7 / 100
Digital quality30 % × 70,921.3
Transparency30 % × 77,523.2
Reachability20 % × 77,515.5
AI quality score20 % × 83,616.7

Digital quality · weight 30%

70.9 / 100
MetricMeasured valueSourcePoints
Performance (mobile)49/100Technical measurement19.6 / 40
Accessibility96/100Technical measurement28.8 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices58/100Technical measurement8.7 / 15

Transparency · weight 30%

77.5 / 100
MetricMeasured valueSourcePoints
Per-user monthly price publicly shown without contacting the company
OBSERVATIONHinnastosivu: Sales Hub tasot Starter '€20', Professional '€60', Enterprise '€90' per istuin
YesWebsite + AI extraction25.0 / 25
Free version or trial and its limits stated
OBSERVATIONHinnastosivu: maksuton CRM ('free') esillä ilmaistasona
YesWebsite + AI extraction15.0 / 15
Contents of package tiers and annual vs. monthly price itemised
OBSERVATIONmaksuton perusta + kolme maksullista Sales Hub -tasoa eritelty, hinta per istuin
YesWebsite + AI extraction15.0 / 15
EU or GDPR data location and data protection stated
OBSERVATIONyhdysvaltalainen yhtiö, EU-datakeskus (Frankfurt) saatavilla, GDPR-DPA tarjolla
PartlyWebsite + AI extraction7.5 / 15
Contract term and cancellation stated
OBSERVATIONannual and monthly billing, termination terms in the contract terms
PartlyWebsite + AI extraction5.0 / 10
Finnish-language interface and support
OBSERVATIONwebsite and support in English
NoWebsite + AI extraction0.0 / 10
Owning company stated on the site
OBSERVATIONpalvelun tarjoaa HubSpot, Inc. (Cambridge, Massachusetts)
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

77.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONYhteydenottosivu: puhelinnumero '+1 888 482 7768' ja alueelliset numerot esillä
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONyhteydenotto pääosin lomakkeen, puhelimen ja chatin kautta
PartlyWebsite + AI extraction7.5 / 15
Chat support
OBSERVATIONContact page: chat support mentioned
YesWebsite + AI extraction15.0 / 15
Opening hours shown
OBSERVATIONexact opening hours are not given
NoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONHubSpotin tietämyskanta ja ohjeet saatavilla
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONHubSpot mobile app available from the iOS and Android app stores
YesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

83.6 / 100
MetricMeasured valueSourcePoints
Clarity of information82/100AI analysis27.9 / 34
Findability of pricing84/100AI analysis27.7 / 33
Content coverage85/100AI analysis28.1 / 33

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The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +23.6 points: 76.3 → 99.9, and your lead over number two grows 4.8 → 28.4.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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