A survey tool buyer asks whether the price is visible before purchase, whether the tool can be used for free, where respondents' data is stored and whether the service works in Finnish. These decide 50 points out of a hundred.
jotform.com · Jotform is a form and survey tool of the US company Jotform Inc. (headquartered in San Francisco, founder Aytekin Tank). Pricing is public in dollars and based on monthly form submissions; the free-tier limits (5 forms, 100 submissions a month) are stated clearly in the price list.
77.5SCORE
Price is shown before purchase100
Free version100
Data location0
Use in Finnish100
Basic metrics · 78.9
Digital quality83
Transparency82
Reachability62
AI quality score83
+ All package prices are publicly displayed in dollars, and the monthly and annual billing prices and the saving are itemised (e.g. Bronze 39 dollars per month or 408 dollars per year)
Basic metrics: 78.9, rank 1 · no change
– Data location: The price list and FAQ page state only the use of Google Cloud and AWS and GDPR compliance, not the location of the data centre.
surveymonkey.com · SurveyMonkey is a survey service from the US company SurveyMonkey Inc (the company was for a time named Momentive, came under the ownership of Symphony Technology Group and went off the stock exchange in 2023, after which it returned to the SurveyMonkey name). Package prices are shown in euros per user, but they are billed annually and require at least three users.
76.5SCORE
Price is shown before purchase100
Free version100
Data location50
Use in Finnish100
Basic metrics · 65.0
Digital quality62
Transparency62
Reachability62
AI quality score75
+ Team package prices are displayed in euros per user (Team Advantage 30 euros, Team Premier 75 euros per user per month)
questionpro.com · QuestionPro is a research and survey platform of the US company QuestionPro Inc (headquartered in Austin, Texas). Pricing is publicly displayed in dollars per user, and the free tier's limit of 200 responses per survey is stated openly.
66.1SCORE
Price is shown before purchase100
Free version100
Data location0
Use in Finnish0
Basic metrics · 72.2
Digital quality63
Transparency72
Reachability78
AI quality score80
+ Prices of the paid tiers are publicly shown in dollars per user (Advanced 99 dollars, Team Edition 83 dollars per user per month with annual billing)
Basic metrics: 72.2, rank 2 · ▼ 1 place
– Data location: The pricing page mentions only Global and Regional data centres, not the location.
typeform.com · Typeform is an online survey and form-building service from the Spanish Typeform S.L. (headquartered in Barcelona), known for forms that proceed one question at a time. Pricing is publicly shown in dollars by plan and response volume tier, and the free tier's limit of 100 responses a month is stated openly.
50.5SCORE
Price is shown before purchase0
Free version100
Data location50
Use in Finnish0
Basic metrics · 68.9
Digital quality68
Transparency78
Reachability42
AI quality score83
+ The prices of all package tiers are publicly displayed in dollars, and the difference between monthly and annual billing is clearly itemised (e.g. Basic 39 dollars per month or 28 dollars with annual billing)
Basic metrics: 68.9, rank 3 · ▼ 1 place
– Price shown before purchase: The prices on the pricing page load only with JavaScript, and automatic rendering failed for two companies.
webropol.fi · Webropol is a survey and reporting tool from the Finnish Webropol Oy (Helsinki, business ID/Y-tunnus 1773960-2), widely used in Finnish public administration and the Nordic countries. The service is in Finnish and its ISO 27001-certified servers are in Finland, but the price list is not shown publicly and requires a request for a quote.
47.5SCORE
Price is shown before purchase0
Free version0
Data location100
Use in Finnish100
Basic metrics · 55.1
Digital quality64
Transparency35
Reachability72
AI quality score46
+ The location of survey data is stated exceptionally clearly: duplicated ISO 27001 certified servers are located in Finland and GDPR requirements are met
Basic metrics: 55.1, rank 6 · ▲ 1 place
– Free version: There is no free tier on the home page or sitemap, only a free demo.
workspace.google.com · Google Forms is a survey tool from Google LLC (parent company Alphabet Inc., headquartered in Mountain View). Completely free with a personal Google account; the price for business use is not separate but part of the Google Workspace package. The user interface is available in Finnish.
40.9SCORE
Price is shown before purchase0
Free version0
Data location0
Use in Finnish100
Basic metrics · 65.8
Digital quality72
Transparency68
Reachability48
AI quality score73
+ With a personal Google account the service is completely free with no hard limit on answers or questions, which is stated openly
Basic metrics: 65.8, rank 4 · ▼ 2 places
– Price shown before purchase: The Forms page refers only to a comparison of pricing options; no price is shown.
QUESTIONCan I see the price before I contact the seller?
Is the price of the paid version visible on the public pricing page?
Price shown = 100 points, partly shown = 50, only through a presentation or quote = 0.
20 p
Free version
QUESTIONCan I make an enquiry without paying anything?
Whether the service has a permanently free tier.
Free tier available = 100 points, not available = 0.
10 p
Data location
QUESTIONWhere is respondents' data stored?
Data centre location stated by the service.
Servers in Finland = 100 points, EU data centre selectable = 50, not stated = 0.
12 p
Use in Finnish
QUESTIONDoes the tool work in Finnish?
Whether Finnish is in the service's language menu.
Finnish selectable = 100 points, no = 0.
8 p
Basic metrics
Digital quality, transparency, reachability and AI quality score
Basic metrics × 0.5
50 p
Notes
The comparison includes six survey tools. Scores are based only on the companies' own public pricing and front pages.
Information that was not found on the pages is marked as missing and gets 0 points for that motive. Different packages are not compared with each other; instead, the question is what the buyer sees.
About this comparison
We scored 6 survey tools on 20 metrics. The most important question for the user: is the actual price revealed without making contact, are the real limits of the free tier stated (how many questions and responses), is the pricing model (number of responses or user) clear, and where is the survey data located before you register?
With a survey tool you create online surveys, feedback forms and polls and collect and analyse the responses. The services differ most in price transparency and the real limits of the free tier: some publish all prices and response limits openly, some hide the price list behind a request for quote. We scored the services by how openly the price, free-tier limits, pricing model and location of survey data are stated before registration.
What transparency means in this category
Pricing publicly displayed without contacting (25), actual limits of the free tier (number of questions or answers) stated (15), pricing model (per answer, per user or per feature) clear (15), EU or GDPR data location and data protection stated (15), contract term and cancellation stated (10), Finnish-language interface or support (10), owning company stated on the site (10)
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Free means different things in different services. Google Forms is completely free for personal use with no hard response limit. Typeform's free tier is 100 responses per month, QuestionPro's 200 responses per survey and Jotform's 5 forms and 100 submissions per month. Webropol has no free version at all. Check the real limit of the free tier before building your survey on it.
The price hides either in the model or in the quote request. Typeform, Jotform, QuestionPro and SurveyMonkey publish prices, but the model varies: some charge by response volume, some per user, and SurveyMonkey requires at least three users with annual billing. Webropol does not show a price list at all but requires a request for a quote. The lowest price advertised is almost always the annual billing price.
The location of survey data varies. Webropol stores data in Finland on ISO 27001 certified servers, which is a significant advantage for the public sector. International services use US cloud servers (AWS, Google Cloud), and the choice of an EU data centre is often limited to the most expensive Enterprise tier. We show the owning company and the location of the data for each.
Comparison guide
What to consider in the comparison
The real limits of the free tier determine whether the free version is enough for you: the limit can be the number of responses per month (e.g. 100), the number of responses per survey (e.g. 200) or the number of forms and submissions. The same word 'free' means very different things in different services.
The pricing model varies: some charge by the number of responses, some per user and some require a minimum number of users. The lowest price stated is almost always the annual-billing price, and monthly billing is more expensive.
The location of survey data is especially important for the public sector and for those collecting personal data: some services keep the data in Finland or the EU, some on US cloud servers, and the choice of an EU data centre is often limited to the most expensive Enterprise tier.
How Suomen Paras assesses and scores
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Expert tips
Calculate the real monthly price only once you know the expected number of responses and number of users: the same service can be cheap for a small survey but expensive when many responses accumulate or there are several users.
If you collect personal data or work in public administration, check where the data is stored and whether an EU or Finland location is available at your specific pricing tier, not only in the most expensive package.
Try the free tier before a paid subscription and make sure its response limit is enough for the size of your survey; in many services the limit is reached surprisingly quickly.
Check the contract period and termination before registering: annual billing is cheaper but binds you for longer, and many services renew the subscription automatically.
Frequently asked questions
Which survey tool is free?
Google Forms is completely free with a personal Google account, with no hard response limit. Typeform, Jotform and QuestionPro have a free tier, but with clear limits (for example 100 responses per month or 200 responses per survey). Webropol has no free version.
Why aren't the prices of all services shown?
Some services, such as Webropol, price per organisation and show the price only via a request for quotation. In the comparison, such a service gets a low score for price transparency, because the cost cannot be estimated without getting in touch.
Where are survey responses stored?
It depends on the service. Webropol stores data on ISO 27001-certified servers located in Finland. International services typically use US cloud servers, and an EU data centre can often be chosen only on the most expensive Enterprise tier.
Is it worth choosing annual or monthly billing?
Annual billing is almost always cheaper per month, but it commits you for a longer period. If you need the tool only for a single survey, a monthly subscription or a free tier may turn out cheaper. Also check whether the service renews the subscription automatically.
Are you listed and would like to rank higher?
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
Can't find your company on the list even though it should be there? Get in touch and we will include it in the next measurement round.
