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A buyer of fabric online asks how much delivery costs, from what amount it is free, whether the fabric can be returned and how quickly the order is dispatched. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 73.0
+ The metre price is shown in the product list without logging in as price per 100 cm, for example Interlock jersey 18.82 euros / 100 cm, and fabrics are delivered to a precision of 10 cm (minimum deliverable quantity 50 cm)
Basic metrics: 73.0, rank 3 · ▲ 2 places
Basic metrics · 77.8
+ The metre price is shown on the product page without logging in, for example S320 Kuitukovike 13.00 euros per metre, VAT itemised, and fabric can be ordered by the number of metres
Basic metrics: 77.8, rank 1 · ▼ 1 place
– Free delivery threshold: The free delivery threshold is not mentioned on the front page or in the order and contract terms.
Basic metrics · 77.3
+ The price per metre and the stock level are visible on the product page without logging in, for example Mini Unikko cotton fabric at 47.00 euros per metre and the label Online shop: in stock, and fabric can be ordered to a precision of 10 centimetres
Basic metrics: 77.3, rank 2 · ▼ 1 place
– Free delivery threshold: the free delivery threshold is not mentioned in the delivery methods or in the order and delivery terms.
Basic metrics · 72.2
+ The price per metre is shown on the product page without logging in, for example Kuosiin kudottu Isoruutu 15.50 euros, and the product page states a minimum order of 1 metre and ordering in 0.5-metre increments
Basic metrics: 72.2, rank 4 · no change
– Free delivery threshold: The free delivery threshold is not mentioned in the payment and delivery terms.
Basic metrics · 70.6
+ The product page information is exceptionally comprehensive: price per metre without logging in (for example 7.95 euros/m), width 150 cm, weight per square metre 110 g/m2, composition, care instructions (wash at 60 degrees, line drying, ironing) and information on manufacture in Finland
Basic metrics: 70.6, rank 5 · no change
– Delivery time: Delivery time is not stated on the delivery terms page or the front page.
Basic metrics · 59.2
+ The price per metre is shown on both the category and product page without logging in, for example Air Mesh base price 10.69 euros per metre, and the product page states the fabric width 100 cm
Basic metrics: 59.2, rank 6 · no change
– Delivery time: The delivery time is only shown on the product page and in the shopping cart, not in the delivery information or the FAQ.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Delivery cost QUESTIONHow much does delivery cost? | Price of the cheapest domestic delivery method in euros. | 6 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 20 p |
| Free delivery threshold QUESTIONFrom what amount is delivery free? | Order amount in euros above which the order is delivered without delivery costs. | 80 € or less = 100 points, 200 € or more = 0, directly proportional in between. A limit that is not stated gets 0. | 10 p |
| Right to return fabric QUESTIONCan I return the fabric if I don't like it? | Length of the right of return in days according to the terms. | 30 days or more = 100 points, no right of return = 0, directly proportional in between. | 10 p |
| Delivery time QUESTIONHow quickly will the order be dispatched? | Longest time from order to dispatch stated in the terms, in days. | 3 days or less = 100 points, 10 days or more = 0, directly proportional in between. | 10 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 online shops selling fabrics and sewing supplies by the metre on 20 metrics: transparency, reachability and content quality. The key question: can you see the fabric's price per metre, width, material and the right to return cut fabric before you enter your payment card details?
Buying fabric online is convenient, but the consumer cannot see or touch the fabric before ordering. Therefore the price per metre, fabric width, material composition and care instructions, as well as the right of return for cut goods sold by the metre, must be clearly displayed. We compared six web shops for fabrics and sewing supplies sold by the metre on transparency, reachability and content quality.
Price per metre and stock level shown without logging in (25), fabric width, material composition and care instructions on the product page (15), delivery costs and free delivery threshold stated (15), right to return cut-to-length fabric stated clearly (15), business ID (Y-tunnus) or responsible company clearly stated (15), fabric sample service and its price stated (10), quantity calculator or fabric quantity guidance available (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Transparency over the metre price, material information and the right to return cut fabric are the industry's pain points. When buying online, the consumer cannot see or touch the fabric, so it is important to see the price per metre without logging in, the fabric width, material composition and care instructions on the product page, delivery costs and the free delivery threshold, and whether cut by-the-metre goods have a right of return. The comparison rewards shops that state these openly and offer a fabric sample for checking colour and quality.
Five of the six are Finnish companies; Kankaita.com is German-owned. Eurokangas (Eurokangas Oy), Ompelukankaat.fi (Solu Solutions Oy), Katrin Tilkkukauppa (Hämeen Tekstiilituonti ky) and Kangaskapina (Textile Revolution Oy) are Finnish companies and Kangas-Malla is the shop of a sole trader, all with a business ID (Y-tunnus). The Kankaita.com online shop is operated by the German SewIY GmbH, and this is stated openly. The business ID (Y-tunnus) metric assesses how clearly the responsible company is shown on the shop's pages.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Usually not. When fabric is cut to order, it is a custom-made product with no 14-day right of return under the Consumer Protection Act. A faulty product can always be complained about. The shop must state this clearly in its terms.
A consumer must be able to compare prices and estimate the total cost before creating an account or entering payment card details. Hiding the price behind a login weakens transparency.
Some shops post a small piece of fabric so that you can check the colour, pattern and material before ordering a larger quantity by the metre. It reduces unnecessary returns and disappointments.
Width directly affects how many metres of fabric you need. A narrow fabric takes more metres for the same job than a wide one, so you need to know the width before choosing the order quantity.
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
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