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A buyer of Finnish design asks what the cheapest delivery costs, how much one has to buy for free delivery, how long there is to return and how much a return costs. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 73.7
+ The designer is named systematically: 'Birds by Toikka' (Oiva Toikka), 'Taika' (Sato Taika), 'Alvar Aalto collection', design heritage at the core of the products
Basic metrics: 73.7, rank 2 · ▲ 1 place
Basic metrics · 68.2
+ Delivery fee clearly stated: 'FREE DELIVERY ON ORDERS OVER 100 €' in the header bar across the whole site
Basic metrics: 68.2, rank 4 · ▲ 2 places
Basic metrics · 67.0
+ Finnish manufacturing clearly indicated: 'Made in Finland' twice on the front page and in the product listing
Basic metrics: 67.0, rank 5 · ▲ 2 places
Basic metrics · 77.9
+ Widest designer naming: over 11 named designers, each on their own designer page (Akira Minagawa, Anu Leinonen, Armi Teva, Elina Helenius, etc.)
Basic metrics: 77.9, rank 1 · ▼ 3 places
– Return cost: The return cost is left to the customer, but the price is not stated on the shipping & payment or change & return pages.
Basic metrics · 57.2
+ Prices shown in product categories without logging in: 34.98 €, 72.95 €, 99.95 € on product pages
Basic metrics: 57.2, rank 6 · ▲ 1 place
– Cheapest delivery: Delivery costs were not found on the returns page or the exchange-and-returns page, and the Delivery methods link did not open its own page.
Basic metrics · 69.8
+ The designer is named systematically: 'Erja Hirvi, 2024 Kukasta kukkaan', designer stories as part of the product card
Basic metrics: 69.8, rank 3 · ▼ 3 places
– Cheapest delivery: Delivery costs are not shown on the customer service page. The delivery method and terms pages responded only to a bot check (HTTP 429).
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Cheapest delivery QUESTIONWhat does the cheapest postage cost? | Delivery price of the cheapest small parcel on the terms page. | 4 € or less = 100 points, 10 € or more = 0, in between directly proportional. | 18 p |
| Free delivery threshold QUESTIONHow much do I have to buy for delivery to be free? | Purchase amount above which the order is delivered without delivery costs. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 12 p |
| Return period QUESTIONHow long do I have to return it? | Length of the return or cancellation right in days promised on the terms page for an ordinary customer. | 100 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 11 p |
| Return fee QUESTIONHow much does a return cost when I return a small parcel with no defect? | Price of returning a small parcel in euros according to the terms page. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 9 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored the own web shops of 6 Finnish design brands on 19 metrics: transparency, reachability and AI quality. The key question: is the price visible in euros without logging in, is the designer named, and is the Finnish origin stated?
Finnish design brands sell their products in their own online shops. We compare six brands by how openly they state prices, the designer's name, delivery costs, right of return and the Finnish origin of the products before the buyer places an order.
Product prices in euros displayed on product pages without logging in or registering (25), designer's name stated on the product or collection page (20), delivery costs and/or free delivery threshold stated openly before checkout (15), right of return and return period stated clearly on the site (15), Finnish manufacturing or origin mark or certificate displayed (Key Flag, Design from Finland, Made in Finland or similar) (15), operating company, business ID (Y-tunnus) or ownership information clearly displayed on the site (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
The comparison covers only brands' own direct-sales online shops: every company scored sells its products directly to consumers on its own website at prices in euros. Multi-brand retailers such as Finnish Design Shop are compared in the separate interior design online shop comparison.
Naming the designer is a key part of the heritage of Finnish design. At best, the product page shows the designer's name, photo and a short introduction; this adds to the product's value and tells the buyer whose creative work they are paying for.
Iittala and Arabia are both owned by the Fiskars Group; arabia.fi redirects to iittala.com. They have been counted together once. Artek (owner: Vitra International AG, Switzerland) and Secto Design (a reseller model without its own consumer shop) have been left out of the comparison.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Globe Hope's bags and clothing are made in Finland from recycled materials. Lapuan Kankurit's textiles are woven in its own weaving mill in Lapua. Iittala's glass is blown in the village of Iittala in Finland; the rest of Iittala's production is made in Austria. Marimekko, Finlayson and Pentik make most of their products abroad and design them in Finland.
Marimekko is premium in price class: clothes 50–500 €, home products 20–200 €. At Finlayson, clothes and textiles are typically 30–120 €. Pentik is cheaper in its home products (items under 10 € can be found). Globe Hope and Lapuan Kankurit are more expensive: Globe Hope bags 100–300 €, Lapuan Kankurit blankets 150–200 €.
Design from Finland is a mark granted by Ornamo that manufacturers of products designed in Finland can apply for. It does not require Finnish production; the product can be designed in Finland but manufactured abroad. The Avainlippu (Key Flag) mark is used on genuinely Finnish-made products.
Both are brands of the same Fiskars Group and sell in the same iittala.com online shop. Iittala is better known for its glass products (Aalto, Toikka), Arabia for its porcelain tableware (Moomin, Paratiisi). In the online shop they share the same checkout and the same delivery terms.
All six brands have a right of return of at least 14 days for web shop purchases. At Finlayson, returns are free (return label). Globe Hope has charged a 5.90 euro handling fee since 2024. At Lapuan Kankurit you return by postal parcel or Matkahuolto, and the customer bears the return costs. Marimekko, Iittala and Pentik: check the return instructions on each brand's website.
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