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Marimekko

Rank 6 · Finnish design products online · Checked 18.10.2026

Websitemarimekko.com
OwnerMarimekko Oyj (Business ID 0111316-2, founded 1951, Helsinki), a publicly listed (Nasdaq Helsinki: MMO1V) Finnish design company. Its prints are the company's most important differentiating factor; it designs and sells clothing, bags, textiles and home products directly to consumers in its own online store marimekko.com (redirect fi_fi). Opened its first store in 1953. Over 170 stores in 40 countries.
Business ID0111316-2
Registered in Finland (PRH)1978
LCP (mobile)14.7 s
Basic metrics69.8, rank 3
34.9SCORE
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On the basic metrics alone, the score was 69.8 and the rank 3. The score is now 34.9 and rank 6 (▼ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 4 September 2026

Marimekko on vertailun vahvin suunnittelijan nimeämisessä, muotoilijatarinat ovat osa brändin ydintä. Hinnat ja toimitusehdot selkeät. Palautuspolitiikan tarkka sisältö ja Y-tunnus jäivät cookie-esteen takia saavuttamatta.

Strengths

  • The designer is named systematically: 'Erja Hirvi, 2024 Kukasta kukkaan', designer stories as part of the product card
  • Hinnat selkeästi esillä ilman kirjautumista: 24 €, 29 €, 37 €, 40 €, 52 €, 58 €, 99 €, 119 €
  • Toimitusmaksu selkeästi: 'Ilmainen toimitus yli 100 €:n tilauksiin' koko sivuston otsikkopalkissa

Areas to improve

  • Palautuspolitiikan sisältö (päivien lukumäärä, ehdot) ei ollut luettavissa, cookie consent -popup esti sivujen renderöinnin
  • Y-tunnus (0111316-2) tai 'Marimekko Oyj' -yhtiönimi ei näkynyt haetulla sivustolla, vain '© Marimekko 2026' footerissa
  • Suomalainen alkuperäsertifikaatti (Avainlippu, Design from Finland) ei näy fettatuilla sivuilla, tuotanto globaalia

How the score is calculated

Buying motives checked 18.10.2026 and basic metrics measured 4.9.2026 from public sources. Same formula for everyone, read the full methodology.

Total score · weighted total

34.9 / 100
Cheapest delivery18 p × 0.0 %0.0
Free delivery threshold12 p × 0.0 %0.0
Return period11 p × 0.0 %0.0
Return fee9 p × 0.0 %0.0
Basic metrics50 % × 69,834.9

Buying motives · weight 50 p

0,0 / 50
MetricMeasured valueSourcePoints
Cheapest deliveryDelivery costs are not shown on the customer service page. The delivery method and terms pages responded only with a bot check (HTTP 429).marimekko.com, customer service
checked 18.10.2026
0.0 / 18
Free delivery threshold
NOTEThe benefit is for members. The limit for other customers could not be read.
Free delivery on purchases over 100 € for Marimekko membersmarimekko.com
checked 18.10.2026
0.0 / 12
Return periodThe returns terms page responded only with a bot check (HTTP 429), and the customer service page has no return period.marimekko.com, customer service
checked 18.10.2026
0.0 / 11
Return feeThe returns terms page responded only to a bot check (HTTP 429), and the customer service page has no return costs.marimekko.com, customer service
checked 18.10.2026
0.0 / 9

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

69.8 / 100
Digital quality30 % × 66,219.9
Transparency30 % × 80,024.0
Reachability20 % × 47,59.5
AI quality score20 % × 81,316.3
Commitment indexmax +1.0+0,25

Digital quality · weight 30%

66.2 / 100
MetricMeasured valueSourcePoints
Performance (mobile)17/100Technical measurement6.8 / 40
Accessibility100/100Technical measurement30.0 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices96/100Technical measurement14.4 / 15

Transparency · weight 30%

80.0 / 100
MetricMeasured valueSourcePoints
Product prices in euros displayed on product pages without logging in or registration
OBSERVATIONEtusivulla tuotekorteissa hinnat euroina ilman kirjautumista: 24,00 €, 29,00 €, 37,00 €, 40,00 €, 52,00 €, 58,00 €, 99,00 €, 119,00 €.
YesWebsite + AI extraction25.0 / 25
Designer's name stated on the product or collection page
OBSERVATIONEtusivulla tuotekortti 'Erja Hirvi, 2024 Kukasta kukkaan', suunnittelijan nimi ja vuosi eksplisiittisesti tuotteen yhteydessä.
YesWebsite + AI extraction20.0 / 20
Delivery costs and/or free delivery threshold openly stated before checkout
OBSERVATIONIn the header bar: 'Free delivery on orders over €100'.
YesWebsite + AI extraction15.0 / 15
Right of return and return period clearly stated on the website
OBSERVATION'Returns'-link in the footer, but the page did not render due to a cookie consent barrier. The date and terms could not be checked.
PartlyWebsite + AI extraction7.5 / 15
Finnish manufacturing or origin marking or certificate displayed (Avainlippu, Design from Finland, Made in Finland or similar)
OBSERVATIONSivun otsikko 'Suomalainen designyritys | Marimekko', suomalainen brändiperintö mainitaan, mutta Avainlippu- tai Design from Finland -sertifikaattia ei löytynyt fettatulta sisällöltä.
PartlyWebsite + AI extraction7.5 / 15
Operating company, Business ID or owner information clearly displayed on the site
OBSERVATIONFooterissa '© Marimekko 2026', yhtiön nimi näkyy, mutta Y-tunnus tai 'Marimekko Oyj' -muoto ei löytynyt haetulta sivustolta.
PartlyWebsite + AI extraction5.0 / 10

Reachability · weight 20%

47.5 / 100
MetricMeasured valueSourcePoints
Phone number shownPartlyWebsite + AI extraction15.0 / 30
Email shownPartlyWebsite + AI extraction7.5 / 15
Chat supportPartlyWebsite + AI extraction7.5 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionPartlyWebsite + AI extraction7.5 / 15
Mobile appYesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

81.3 / 100
MetricMeasured valueSourcePoints
Clarity of information82/100AI analysis27.9 / 34
Findability of pricing88/100AI analysis29.0 / 33
Content coverage74/100AI analysis24.4 / 33

Commitment index (bonus)

+0.25 pts
MetricStatusBonus
Right of return and return period clearly stated on the website
OBSERVATION'Returns'-link in the footer, but the page did not render due to a cookie consent barrier. The date and terms could not be checked.
Partly shown+0,25

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Oletko Marimekko-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +53.1 points: 34.9 → 88.0, rank 6 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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