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On the basic metrics alone, the score was 73.7 and the rank 2. The score is now 60.2 and rank 1 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Iittala on vertailun vahvin alkuperä- ja suunnittelijanimeämisessä. Designperintö (Toikka, Aalto, Taika Sato) esillä tuoterakenteessa. Fiskars Group -omistajuus kerrottu selkeästi. Toimitusedut sidottu jäsenyyteen.
Buying motives checked 18.10.2026 and basic metrics measured 4.9.2026 from public sources. Same formula for everyone, read the full methodology.
| Cheapest delivery | 18 p × 68.3 % | 12.3 |
| Free delivery threshold | 12 p × 0.0 % | 0.0 |
| Return period | 11 p × 18.6 % | 2.0 |
| Return fee | 9 p × 100.0 % | 9.0 |
| Basic metrics | 50 % × 73,7 | 36.9 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery NOTEDelivery to an Iittala store costs 1.90 €. The pick-up point price is used in the comparison. | Pickup point or parcel locker €5.90 | iittala.com checked 18.10.2026 | 12.3 / 18 |
| Free delivery threshold NOTEHome delivery always has a charge. For members the threshold is 80 €. | Free pickup point delivery for purchases over 100 € | iittala.com checked 18.10.2026 | 0.0 / 12 |
| Return period | 30 days from receiving the products | iittala.com checked 18.10.2026 | 2.0 / 11 |
| Return fee NOTEThe costs of your own return shipment are paid by the customer. | Free return with the enclosed return label | iittala.com checked 18.10.2026 | 9.0 / 9 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 52,4 | 15.7 |
| Transparency | 30 % × 100,0 | 30.0 |
| Reachability | 20 % × 52,5 | 10.5 |
| AI quality score | 20 % × 85,0 | 17.0 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 27/100 | Technical measurement | 10.8 / 40 |
| Accessibility | 67/100 | Technical measurement | 20.1 / 30 |
| Findability (SEO) | 85/100 | Technical measurement | 12.8 / 15 |
| Technical practices | 58/100 | Technical measurement | 8.7 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product prices in euros displayed on product pages without logging in or registration OBSERVATIONEtusivulla tuotehinnat ilman kirjautumista: 20,90 €, 25,00 €, 25,90 €, 39,90 €, 45,00 €, 65,00 €, 85,00 €, 850,00 €. | Yes | Website + AI extraction | 25.0 / 25 |
| Designer's name stated on the product or collection page OBSERVATIONNavigaatiossa ja tuotekorteissa: 'Birds by Toikka' (Oiva Toikka), 'Taika' (Sato Taika), 'Alvar Aalto -kokoelma', 'Arabian muotoilijat'-linkki. | Yes | Website + AI extraction | 20.0 / 20 |
| Delivery costs and/or free delivery threshold openly stated before checkout OBSERVATIONOtsikkopalkissa: 'Myiittala-jäsenille ilmainen noutopistetoimitus yli 80 € tilauksiin'. | Yes | Website + AI extraction | 15.0 / 15 |
| Right of return and return period clearly stated on the website OBSERVATIONLinks in the footer 'Right of cancellation' and 'Cancel contract', statutory 14-day right of cancellation named. | Yes | Website + AI extraction | 15.0 / 15 |
| Finnish manufacturing or origin marking or certificate displayed (Avainlippu, Design from Finland, Made in Finland or similar) OBSERVATIONBrändi-sivulla tuotteilla 'Finland'-maamerkintä (lasi) ja 'Finland Austria' (kristalli). Käsityöläisyys-osio brändisivulla. Suomalainen lasitehdas Iittalan kylässä. | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company, Business ID or owner information clearly displayed on the site OBSERVATIONNavigaatiossa 'Fiskars - Fiskars' -linkki. Footerissa '© Copyright Fiskars Group. All rights reserved.', omistajuus Fiskars Group selkeästi. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Partly | Website + AI extraction | 15.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | Partly | Website + AI extraction | 7.5 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 85/100 | AI analysis | 28.9 / 34 |
| Findability of pricing | 87/100 | AI analysis | 28.7 / 33 |
| Content coverage | 83/100 | AI analysis | 27.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and return period clearly stated on the website OBSERVATIONLinks in the footer 'Right of cancellation' and 'Cancel contract', statutory 14-day right of cancellation named. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Iittala-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +12.2 points: 60.2 → 72.4, and your lead over number two grows 2.8 → 15.0.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
The #1 badge is awarded only to the measured #1 in the Finnish design products online category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
