The buyer of hunting supplies asks what the cheapest postage costs, how quickly the order arrives, who pays for the return and how long there is to make a return. These decide 50 points out of a hundred.
riistamaa.fi · Eräliike Riistamaa Oy (PRH 0972028-2), outdoor, firearms and hunting shop and online shop in Espoo and Kouvola; also sells licensed firearms and ammunition with clear licence terms; business ID (Y-tunnus) not displayed on the website (riistamaa.fi)
61.0SCORE
Cheapest delivery93
Delivery time60
Return costs0
Return period0
Basic metrics · 74.2
Digital quality80
Transparency80
Reachability52
AI quality score75
+ The terms for licensed products are stated exceptionally clearly: black powder firearms require a police acquisition permit, purchasing cartridges and percussion caps requires a copy of the firearm's acquisition or possession permit, and a maximum of 1,000 caps are delivered per order in accordance with legislation
Basic metrics: 74.2, rank 1 · no change
– Return period: The return period is not mentioned in the delivery terms or on the information pages.
era24.fi · Tmi MikaLinkki (sole trader, business ID (Y-tunnus) 2529677-6, Oulainen), online shop for hunting, hiking and outdoor supplies (Shopify); business ID (Y-tunnus) shown in the privacy notice (era24.fi)
48.1SCORE
Cheapest delivery44
Delivery time40
Return costs0
Return period0
Basic metrics · 70.7
Digital quality54
Transparency80
Reachability68
AI quality score82
+ Delivery costs are stated clearly in euros on a separate delivery page, for example 6.90 euros to a pickup point and 15.90-19.90 euros for home delivery, and the delivery time is 1-3 days
erakontti.fi · Oy Eräkontti Ab (PRH 0107754-4), online shop for hunters' supplies since 1976; with the Metsästäjäliitto and its districts as background owners; business ID (Y-tunnus) shown on the front page (erakontti.fi)
43.3SCORE
Cheapest delivery0
Delivery time80
Return costs0
Return period0
Basic metrics · 67.4
Digital quality71
Transparency70
Reachability45
AI quality score78
+ Product prices are visible directly in the product listings without logging in, for example in the clothing department prices from 19.90 euros to 129.00 euros
Basic metrics: 67.4, rank 3 · no change
– Cheapest delivery: Delivery costs are not shown in the delivery terms or in the customer returns.
erametsastys.fi · Suomen Erämetsästys (sole trader, business ID (Y-tunnus) 1124750-0, Valkeakoski), web shop for hunting and outdoor supplies (WooCommerce); business ID only in the site's structured data, not in the visible text (erametsastys.fi)
40.8SCORE
Cheapest delivery0
Delivery time60
Return costs0
Return period0
Basic metrics · 67.1
Digital quality66
Transparency65
Reachability60
AI quality score76
+ Product prices are visible directly in the online shop without logging in, for example 149.40 euros, 169.00 euros and 249.00 euros
Basic metrics: 67.1, rank 4 · no change
– Cheapest delivery: Delivery costs are only shown in the shopping cart; the delivery terms do not state prices.
Price of the cheapest standard pickup point or postal parcel on the terms page.
€3 or less = 100 points, €10 or more = 0, in between directly proportional.
18 p
Delivery time
QUESTIONHow quickly does the order arrive?
Delivery time promised on the terms page for a stock product, in working days (longest promised value).
2 working days or fewer = 100 points, 7 working days or more = 0, in between directly proportional.
12 p
Return costs
QUESTIONWho pays for the return when I return a product without a defect?
Responsibility for return costs in a standard cancellation as stated on the terms page.
Shop pays the return = 100 points, customer pays = 0.
10 p
Return period
QUESTIONHow long do I have to return it?
Length of the return or cancellation right in days promised on the terms page.
30 days or more = 100 points, 14 days (legal minimum period) = 0, in between directly proportional.
10 p
Basic metrics
Digital quality, transparency, reachability and AI quality score
Basic metrics × 0.5
50 p
Notes
The comparison includes four metrics, which are read from the shops' own delivery and returns terms pages. Permits and restrictions concerning weapons and cartridges are not included.
Suomen Erämetsästys and Eräkontti show delivery costs only at checkout, so the cheapest delivery gets 0 points from them and the reason is shown to the visitor. The free delivery threshold is not compared, because only one shop states it on its terms page.
Information that the store does not state on its terms pages gets 0 points.
About this comparison
We scored 4 hunting and outdoor gear online shops on 20 metrics: technical quality, transparency, reachability and AI quality. The key question: can you see the product's price, delivery and return costs and the permit conditions of licence-restricted products before you enter your payment card details?
What transparency means in this category
Product prices shown without logging in (25), delivery costs and free delivery threshold stated before checkout (20), return and warranty terms publicly available (20), licence and delivery terms for licensed products (firearms, cartridges) stated clearly (10), stock level or availability shown on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source shown (5)
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
The visibility of delivery and licence terms for licence-required products is a pain point in the industry. Selling weapons, cartridges and primers is subject to licensing, and it is important for the consumer that the shop clearly states which permits buying requires, how the product is delivered and who may receive it. The comparison rewards shops that show the product price and stock level, delivery costs and the free delivery threshold, return and warranty terms and the terms for licence-controlled products before purchase.
Some of the operators are limited companies, others are sole traders. Eräkontti and Eräliike Riistamaa are limited companies with a business ID (Y-tunnus) entered in the trade register. Suomen Erämetsästys and Erä24 are online shops of sole traders, whose business ID (Y-tunnus) can be found in the site's information. The business ID (Y-tunnus) metric assesses how clearly the responsible company is shown on the site.
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