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On the basic metrics alone, the score was 70.7 and the rank 2. The score is now 48.1 and rank 2 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Erä24 on Tmi MikaLinkin metsästys-, retkeily- ja ulkoilutarvikkeiden verkkokauppa Oulaisissa. Kaupan vahvuus on läpinäkyvyys: tuotehinnat, euromääräiset toimituskulut, ilmainen 14 päivän palautusoikeus, oma UKK-osio ja Y-tunnus tietosuojaselosteessa. Myymälä palvelee vain sopimuksen mukaan, eikä luvanvaraisille tuotteille ole erillistä lupaohjetta.
Buying motives were checked on 18.10.2026 and basic metrics measured on 17.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 18 p × 44.3 % | 8.0 |
| Delivery time | 12 p × 40.0 % | 4.8 |
| Return costs | 10 p × 0.0 % | 0.0 |
| Return period | 10 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 70,7 | 35.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery NOTEFree for orders over 100 €. | Pickup point or parcel locker €6.90 | era24.fi checked 18.10.2026 | 8.0 / 18 |
| Delivery time | Normal delivery time usually 2–5 working days | era24.fi checked 18.10.2026 | 4.8 / 12 |
| Return costs | Return and shipping costs are the customer's responsibility | era24.fi checked 18.10.2026 | 0.0 / 10 |
| Return period | 14-day right of return | era24.fi checked 18.10.2026 | 0.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 54,4 | 16.3 |
| Transparency | 30 % × 80,0 | 24.0 |
| Reachability | 20 % × 67,5 | 13.5 |
| AI quality score | 20 % × 81,7 | 16.3 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 29/100 | Technical measurement | 11.6 / 40 |
| Accessibility | 75/100 | Technical measurement | 22.5 / 30 |
| Findability (SEO) | 85/100 | Technical measurement | 12.8 / 15 |
| Technical practices | 50/100 | Technical measurement | 7.5 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product prices displayed without logging in OBSERVATIONKokoelmasivu /collections/ampujan-tarvikkeet näyttää tuotehinnat ilman kirjautumista, esimerkiksi '23,90€', '29,90€' ja '109,00€'. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated before checkout OBSERVATIONToimitussivu /pages/toimitusehdot-ja-hinnat sekä yläpalkki: 'TOIMITUS JOPA 1-3 PÄIVÄÄ', ja toimitushinnat euroina (esim. 6,90€, 15,90€, 19,90€). | Yes | Website + AI extraction | 20.0 / 20 |
| Return and warranty terms publicly available OBSERVATIONSite top bar: 'FREE 14-DAY EXCHANGE AND RETURN RIGHT'. | Yes | Website + AI extraction | 20.0 / 20 |
| Licence and delivery terms for licensed products (weapons, cartridges) clearly stated OBSERVATIONValikoimassa on ampujan tarvikkeita, mutta sivustolla ei ole erillistä luvanvaraisten tuotteiden lupa- ja toimitusehto-ohjetta. | No | Website + AI extraction | 0.0 / 10 |
| Stock level or availability shown on the product page OBSERVATIONShopify-verkkokauppa näyttää tuotteiden saatavuustietoa, mutta tarkkaa kappalemääräistä varastosaldoa ei näy kaikilla tuotesivuilla. | Partly | Website + AI extraction | 5.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONTietosuojaseloste: 'Rekisterinpitäjä Nimi: Tmi MikaLinkki, Osoite: Nurmelankatu 3, Y-Tunnus: 2529677-6'. | Yes | Website + AI extraction | 10.0 / 10 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONYläpalkki ja alaosa: '010 327 1770'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONAlaosa: 'info@era24.fi'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONAlaosa: 'Nurmelankatu 3, 86300 Oulainen ... Myymälä avoinna sopimuksen mukaan, soita!', kiinteitä aukioloaikoja ei ilmoiteta. | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section OBSERVATIONAlavalikossa on oma UKK-sivu (/pages/ukk-faq). | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 85/100 | AI analysis | 28.1 / 33 |
| Content coverage | 78/100 | AI analysis | 25.7 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Return and warranty terms publicly available OBSERVATIONSite top bar: 'FREE 14-DAY EXCHANGE AND RETURN RIGHT'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Erä24-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +13.7 points: 48.1 → 61.8, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
