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A camera buyer asks how long the device can be returned, whether the return costs anything, how long the warranty on a used device is and how much postage costs. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 73.6
+ Delivery terms are exceptionally transparent: delivery costs are stated in advance (Matkahuolto from 5.80 euros per shipment, store pickup with no delivery costs) and orders are promised a 30-day free right of return
Basic metrics: 73.6, rank 6 · ▲ 5 places
Basic metrics · 81.7
+ The online shop's product prices are shown in euros without logging in on the product listing (for example Canon AE-1 Program 295.00 euros, Nikon F 395.00 euros) and discounts are clearly marked, and the delivery terms state that the price of new products includes value added tax of 25.5 per cent
Basic metrics: 81.7, rank 1 · ▼ 1 place
Basic metrics · 75.5
+ In the online shop of a family business founded in 1969, product prices are shown in euros without logging in (for example 479.00 euros, 429.00 euros) and the delivery terms state that all prices include value added tax, and the range covers cameras, lenses, flashes, tripods and studio equipment, both new and used
Basic metrics: 75.5, rank 2 · ▼ 1 place
– Postage: The delivery cost is visible only at checkout. The terms page says the costs can be seen in the checkout before the order is confirmed.
Basic metrics · 73.8
+ A specialist shop for professional photography and studio equipment founded in 1979, whose online shop shows product prices in euros without logging in (for example 99.00 euros, 449.00 euros, 3350.00 euros) and whose delivery terms state that all products and prices can be found in the online price list and that prices include value added tax.
Basic metrics: 73.8, rank 5 · ▲ 1 place
– Return costs: The delivery terms (section 5) state the terms of returns, but not who pays the postage for the consumer's return shipment.
Basic metrics · 74.4
+ A photography specialist shop founded in 1919, whose online shop product prices are shown in euros without logging in (VAT of 25.5 per cent itemised) and whose range covers system and mirrorless cameras, lenses, flashes, tripods and studio lights
Basic metrics: 74.4, rank 3 · ▼ 2 places
– Warranty for used equipment: In the delivery terms, the warranty is determined by the manufacturer, and the store's own warranty period for used equipment is not stated.
Basic metrics · 73.8
+ Finland's largest specialist shop for used cameras (Kameratori Oy, whose online shop now operates under the Kamerastore brand) gives every used product an individual condition rating, and product prices are shown in euros without logging in (for example 484.00 euros, 694.00 euros)
Basic metrics: 73.8, rank 4 · ▼ 2 places
– Return period: The return terms page (/policies/refund-policy) redirects to the kamerastore.com front page even in the browser, and the terms could not be read.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Return period QUESTIONHow long can the device be returned? | Right of return for an online purchase in days for the consumer. The statutory cancellation period is 14 days. | 30 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 22 p |
| Return costs QUESTIONDoes the return cost me anything? | Return cost to the consumer stated in the shop's terms and conditions. | Free = 100 points, mostly free or conditional = 50, customer pays the return or a shop handling fee = 0. | 10 p |
| Warranty for a used device QUESTIONHow long is the shop's own warranty? | Warranty for a used device, in months, stated in the shop's terms. If the shop does not sell used items, the minimum warranty given for all products is used. | 12 months = 100 points, 1 month or less = 0, in between directly proportional. | 10 p |
| Postage QUESTIONHow much does shipping cost? | Delivery cost of the cheapest package in euros, when the price is stated in the terms. | €4 or less = 100 points, €13 or more = 0, in between directly proportional. If the price appears only at checkout, it is left not measured. | 8 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 specialist online stores for cameras and photography accessories on 20 metrics: technical quality, transparency, reachability and AI quality. The key question: can you see the product's price, stock availability, warranty and delivery and return costs before you enter your payment card details?
Product price displayed without logging in (25), delivery costs and free delivery threshold stated (15), right of return and cancellation publicly available (15), product warranty stated (15), stock level or availability visible on the product page (10), camera servicing or product support stated (10), business ID (Y-tunnus) or responsible company clearly stated (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
A camera is an expensive purchase, so warranty, returns and servicing are decisive. The price of an interchangeable-lens camera, lens or flash is often hundreds or thousands of euros, so the product price, stock availability, warranty and delivery and return terms should be clearly visible before purchase. The comparison rewards shops that state these openly on the product page and in the delivery terms and that offer camera servicing and product support like a specialist shop.
All are specialist photography retailers, not general electronics. Rajala Pro Shop, Kameraliike.fi, Jas Kamerakauppa, Fotoman and Fimeko sell new cameras and accessories, and Kameratori specialises in the condition-graded trade of used cameras. All have a Finnish business ID (Y-tunnus). The business ID (Y-tunnus) metric assesses how clearly the responsible company is shown on the site.
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