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On the basic metrics alone, the score was 75.5 and the rank 2. The score is now 44.6 and rank 3 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Fotoman (Fotoman Oy) on vuonna 1969 perustettu hyvinkääläinen valokuvausalan perheyritys, jonka verkkokaupassa tuotehinnat näkyvät euroissa ilman kirjautumista ja tuotteen saatavuus on merkitty selkein toimitusaikamerkinnöin. Palautus- ja takuuehdot on jaettu selkeisiin osioihin, erikoisliike tarjoaa oman huollon ja takuuhuollon, ja myyvä yhtiö Y-tunnuksineen sekä puhelin, sähköposti ja myymälän aukioloajat ovat esillä. Toimituskulujen tarkka euromäärä jää näkymättä ennen kassaa, eikä riippumatonta arvio-osiota tai chat-palvelua ole.
Buying motives checked 15.10.2026 and basic metrics measured 16.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Return period | 22 p × 0.0 % | 0.0 |
| Return costs | 10 p × 50.0 % | 5.0 |
| Warranty for a used device | 10 p × 18,2 % | 1.8 |
| Postage | 8 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 75,5 | 37.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Return period | 14 days | fotoman.fi checked 15.10.2026 | 0.0 / 22 |
| Return costs NOTEThe shop does not reimburse return costs paid by the customer themselves. | Customer returns are generally free of charge | fotoman.fi checked 15.10.2026 | 5.0 / 10 |
| Warranty for a used device | With a used trade-in device 3 months | fotoman.fi checked 15.10.2026 | 1.8 / 10 |
| Postage | Delivery cost is shown only at checkout. The terms page says the costs can be seen in the checkout before the order is confirmed. | fotoman.fi, ordering, delivery and warranty checked 15.10.2026 | 0.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 61,2 | 18.4 |
| Transparency | 30 % × 92,5 | 27.8 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 84,7 | 16.9 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 26/100 | Technical measurement | 10.4 / 40 |
| Accessibility | 81/100 | Technical measurement | 24.3 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price shown without logging in OBSERVATIONEtusivun tuotelistaus näyttää hinnat euroissa ilman kirjautumista (esim. 479,00 €, 429,00 €). Toimitusehdot, YLEISTÄ: 'Kaikki hinnat sisältävät voimassa olevan arvonlisäveron.' | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated | Partly | Website + AI extraction | 7.5 / 15 |
| Return and cancellation rights publicly available OBSERVATIONDelivery terms page headings: 'Cancelling an order', 'Returns'; the return is made with the same payment method, the consumer's right of withdrawal is described. | Yes | Website + AI extraction | 15.0 / 15 |
| Product warranty stated OBSERVATIONToimitusehtosivun osiot: 'Takuuajat brändeittäin', 'Huolto ja takuuhuolto', 'Reklamaatiot'. | Yes | Website + AI extraction | 15.0 / 15 |
| Stock level or availability visible on the product page OBSERVATIONToimitusehdot, TOIMITUS: 'Toimitus heti! = tuote on myymälän varastossa; Toimitus 4-7 päivää = tuote toimitetaan maahantuojan varastosta.' | Yes | Website + AI extraction | 10.0 / 10 |
| Camera servicing or product support stated OBSERVATIONToimitusehdot: 'Huolto ja takuuhuolto' -osio; yhteystiedot: 'hoitaa kuvauspalvelut saman katon alla ... täyden palvelun studion'. | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONToimitusehdot, YLEISTÄ: 'Fotoman Oy (Y-tunnus 2476253-6) myy tuotteita yksityishenkilöille ja yrityksille Suomeen.' (Paytrail Oyj 2122839-7 mainittu erikseen maksunvälittäjänä.) | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 85/100 | AI analysis | 28.9 / 34 |
| Findability of pricing | 84/100 | AI analysis | 27.7 / 33 |
| Content coverage | 85/100 | AI analysis | 28.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Return and cancellation rights publicly available OBSERVATIONDelivery terms page headings: 'Cancelling an order', 'Returns'; the return is made with the same payment method, the consumer's right of withdrawal is described. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Fotoman-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +19.3 points: 44.6 → 63.9, rank 3 → 2.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
