A grocery orderer asks how quickly the food arrives, what delivery costs, when delivery is free, and whether the order can be cancelled. These decide 50 points out of a hundred.
fiksuruoka.fi · Fiksu Ruoka Oy (PRH 2765986-8), Helsinki, founded in 2016; nationwide online store for surplus food, sells past-date and surplus food at a reduced price across Finland, free delivery on orders over 39 euros
71.0SCORE
Delivery speed40
Lowest delivery fee64
Free delivery threshold87
Right to cancel and refund100
Basic metrics · 76.4
Digital quality56
Transparency95
Reachability62
AI quality score90
+ Product prices, discount percentages and unit prices are visible immediately on the front page and in product lists without logging in, for example Villi Vichy Sitruuna 500 ml 0.85 euros each and Coca-Cola Kirsikka 1.5 l 2.65 euros each.
s-kaupat.fi · Suomen Osuuskauppojen Keskuskunta SOK (PRH 0116323-1) operates the platform; the seller is the regional co-operative of the purchase's delivery area (e.g. HOK-Elanto in the capital region). S Group's nationwide grocery online shop (S-market, Prisma, Alepa, Herkku)
67.9SCORE
Delivery speed100
Lowest delivery fee100
Free delivery threshold0
Right to cancel and refund0
Basic metrics · 71.8
Digital quality72
Transparency62
Reachability75
AI quality score81
+ Customer service reachability is stated openly: chat, a chatbot around the clock and phone service (09 4245 8661) during opening hours Mon-Fri 8-22 and Sat-Sun 10-18.
Basic metrics: 71.8, rank 3 · ▲ 1 place
– Free delivery threshold: The free delivery threshold is not stated. The delivery fee varies by co-operative store and time. Delivery methods, prices and terms pages checked.
motatos.fi · Matsmart in Scandinavia Oy (business ID (Y-tunnus) 2831923-2, Helsinki), part of the Swedish Motatos/Matsmart group; motatos.fi redirects to the matsmart.fi online shop, a nationwide online shop for surplus food (past-date and surplus food to the whole of Finland)
52.1SCORE
Delivery speed0
Lowest delivery fee0
Free delivery threshold57
Right to cancel and refund100
Basic metrics · 76.7
Digital quality72
Transparency82
Reachability68
AI quality score82
+ Product prices are visible without logging in, and the number of products in each category is shown in the navigation (for example Ruokakomero 229 products, Herkut 226 products), so the breadth of the range is openly visible.
Basic metrics: 76.7, rank 1 · ▼ 2 places
– Lowest delivery fee: The delivery fee is shown only at checkout after the postal code. The delivery page and the terms of agreement were checked.
wolt.com · Wolt Oy (business ID (Y-tunnus) 2646674-9, Helsinki, part of DoorDash; operator named in the terms of use); online ordering and home delivery from the Wolt Market grocery store, product prices are visible only after selecting an address/location
50.2SCORE
Delivery speed100
Lowest delivery fee0
Free delivery threshold0
Right to cancel and refund50
Basic metrics · 56.5
Digital quality60
Transparency52
Reachability40
AI quality score73
+ The terms of use clearly state the service operator and business ID (Y-tunnus) (Wolt Oy, Pohjoinen Rautatiekatu 21, 00100 Helsinki, business ID (Y-tunnus) 2646674-9, VAT FI26466749) and the customer service e-mail support@wolt.com.
Basic metrics: 56.5, rank 6 · ▲ 2 places
– Lowest delivery fee: The delivery fee only appears once an address is entered. Wolt+ membership (5.99 €/month) removes it. Wolt Market and Wolt+ pages checked.
The buying motives of these services could not be checked; the reason is shown for each one. They are not on the list as poor performers but as unscored. The result of the basic metrics is shown for comparison.
k-ruoka.fi · Kesko Oyj (PRH 0109862-8); the K Group's nationwide online grocery store (home delivery and pick-up), ordering through a local K-store
NOT MEASURABLE
Digital quality71
Transparency62
Reachability32
AI quality score77
+ Product prices and offers are visible without logging in already on the front page (for example Snellman kunnon lihapullat 300 g special price 1.99 euros per pack), and the whole product range can be browsed with prices once the store has been selected, without a user account.
– The site blocks automatic reading (bot protection).
foodora.fi · Delivery Hero Finland Oy (formerly SLM Finland Oy, PRH 1936684-6); online ordering and home delivery for the Foodora Market grocery store, product prices shown after selecting a location
NOT MEASURABLE
Digital quality84
Transparency50
Reachability32
AI quality score65
+ The service is backed by an identified Finnish company, Delivery Hero Finland Oy (business ID (Y-tunnus) 1936684-6, Elielinaukio 5 B, 00100 Helsinki), and the foodora Pro subscription and the platform's terms of use are available in the app and the service.
– The site blocks automatic reading (bot protection).
Within an hour or so = 100, 1–3 working days = 40, 3–5 working days = 0.
18 p
Lowest delivery fee
QUESTIONHow much does the cheapest delivery or pickup cost?
Cheapest delivery or pick-up fee stated on the company's page, in euros.
0 € = 100 points, 8 € or more = 0, directly proportional in between.
14 p
Free delivery threshold
QUESTIONHow much do I need to order to avoid paying for delivery?
Minimum order amount for free delivery, in euros.
30 € or less = 100 points, 100 € or more = 0, in between directly proportional.
10 p
Right to cancel and refund
QUESTIONCan I cancel the order or get my money back if the food is not acceptable?
What the company promises about food orders in its terms.
14-day right of withdrawal = 100, only a freshness guarantee = 50, no right of withdrawal for food = 0.
8 p
Basic metrics
Digital quality, transparency, reachability and AI quality score
Basic metrics × 0.5
50 p
Notes
We compare the delivery times, delivery fees and cancellation terms that the companies state on their own websites. The delivery fee at S-kaupat and Wolt varies by address and shop, so it cannot be compared with a single figure.
K-Ruoka and Foodora Market block automatic reading with bot protection, so they were not scored. Motatos redirects to Matsmart's pages, and the figures are from there.
Missing information scores 0 points for that motive, and the reason is shown for each company.
About this comparison
We scored 6 online grocery stores operating in Finland on 20 metrics: technical quality, transparency, reachability and AI quality. The key question: can you see the product price, the picking and delivery fee and the minimum order before you order?
What transparency means in this category
Product price shown without logging in (25), picking or delivery fee and free delivery threshold shown (20), delivery areas and delivery times shown (15), right of return and complaint for fresh produce stated (15), minimum order limit stated (10), range or number of products stated (10), business ID (Y-tunnus) shown on the site (5)
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
The comparison includes two kinds of online food stores. K-Ruoka and S-kaupat are nationwide webshops of grocery retail chains with home delivery and pick-up, Wolt Market and Foodora Market are quick-delivery grocery stores, and Fiksuruoka and Motatos are surplus food webshops. Each is measured with the same transparency formula, but the operating model is worth keeping in mind when comparing prices.
Food is a fresh product, and picking and delivery fees are a pain point for consumers. The comparison rewards shops that show the product price without logging in, state the picking and delivery fee and the free delivery threshold, state the minimum order and explain the right of return and complaint for fresh products.
In some shops (Wolt Market, Foodora Market, S-kaupat) product prices are shown only once an address or location has been chosen, because the range and prices are determined by the nearest store. This is not concealment but a consequence of the operating model, and it has been taken into account in the scoring as a measurement gap rather than a zero.
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