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A motorist asks what refuelling costs as a loyalty customer, what charging an electric car costs and whether the charging price is visible before driving to the station. These decide 50 points out of 100.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 69.2
+ The loyalty benefit is stated as a concrete figure: with the St1 Way app you get a refuelling discount of 2 cents per litre at all St1 stations in Finland, and the app also shows the nearest station
Basic metrics: 69.2, rank 3 · ▲ 2 places
Basic metrics · 68.5
+ The way the loyalty benefit is calculated is explained exceptionally transparently: a fuelling bonus of up to 5 cents per litre depending on the household's bonus percentage, plus a 0.5% payment-method benefit with the S-Etukortti Visa, and a worked example and a bonus table are included
Basic metrics: 68.5, rank 4 · ▲ 2 places
– Charging price: The charging price is stated only in the ABC mobile app, not as a figure on ABC's website charging pages or the price information page.
Basic metrics · 78.0
+ The loyalty benefit is stated as a concrete euro amount: a new Neste app user gets a discount of 2 cents per litre on the first refuel, and with a Plussa card you earn OmaPlussa benefits from refuelling, washes and shop purchases
Basic metrics: 78.0, rank 1 · ▼ 2 places
Basic metrics · 75.0
+ Fuel quality is stated exceptionally openly: own 'Fuel grades by station' -page and separate pages for petrol, diesel, biogas, heating oil and motor fuel oil, and heating oil is 'Fuel oil refined in Finland and containing a lubricant'
Basic metrics: 75.0, rank 2 · ▼ 2 places
– Refuelling benefit: The loyalty card is said to give a discount on pump prices, but the amount in cents is not mentioned on the edut-ja-maksaminen page, the SEONappi page or the fuel pages.
Basic metrics · 60.4
+ The online shop's payment methods are clearly stated: the order can be paid with the online banking credentials of all Finnish banks and with Visa and Mastercard credit cards, and payment takes place on the banks' own encrypted pages
Basic metrics: 60.4, rank 5 · no change
– Refuelling benefit: Gulf Oil Suomi's website does not mention a loyalty benefit. Checked the service stations and fuels pages and the site's sitemap.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Refuelling benefit QUESTIONHow much discount per litre do I get as a loyalty customer? | Permanent refuelling benefit in cents per litre, the highest promised on the page. | 5 c/l or more = 100 points, 0 c/l = 0, directly proportional in between. | 22 p |
| Charging price QUESTIONHow much does charging an electric car cost per kilowatt hour? | Lowest charging price published on the site, €/kWh, incl. VAT. | €0.25/kWh or less = 100 points, €0.50 or more = 0, in between directly proportional. | 14 p |
| Charging price shown before heading to the station QUESTIONCan I see the price of charging on the chain's website before I drive to the station? | Where the charging price is stated. | On the website by station = 100, on the website as a price range = 75, only in the app = 40, only at the station = 20, no charging price = 0. | 14 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 5 nationwide service station and fuel chains on 20 metrics: technical quality, transparency, reachability and AI quality. The key question: can you see the pump price, the real size of the loyalty benefit and the nearest station before you drive to fill up?
Pump or guide price shown online or in the app (25), station-specific station and price search on a map (15), loyalty discount stated in euros or cents (20), payment methods and fuel card stated (10), station extras (wash, café, charging) stated (10), fuel quality or additives stated (10), business ID (Y-tunnus) or responsible chain clearly stated (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Transparency of the pump price and loyalty benefits is a pain point in the industry. Fuel prices vary by station and by day, and the loyalty benefit often stays hidden in the app. The comparison rewards chains that show the pump or guide price online or in the app, a station-specific station and price search on a map, the size of the loyalty benefit in euros or cents, payment methods and fuel cards, additional services at the station, and the responsible chain and business ID (Y-tunnus).
The market has consolidated. Fuel distribution in Finland is handled by a few nationwide chains. The comparison includes the chains that have their own live website and station and benefit information open to consumers. Shell stations are passing into St1's ownership, so Shell has not been counted separately. Teboil has not been included because the company is in corporate restructuring and its station network has shrunk sharply; its absence is not a stance but a result of it not being a stable nationwide chain at the time of measurement.
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