Home › E-commerce platforms
An entrepreneur setting up an online shop asks what the platform costs per month, whether it takes a share of sales, whether it can be tried first and whether one can get out of it. These decide 50 points out of 100.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 70.9
+ The pricing page shows concrete monthly prices for four tiers: 'Basic... Pay monthly 32 € EUR/month, Pay annually 24 € EUR/month' as well as the Grow, Advanced and Plus tiers
Basic metrics: 70.9, rank 1 · no change
Basic metrics · 58.2
+ The business ID (Y-tunnus) and the owning company are openly stated on the contact details page: 'Company. Get to know the story of Pulse247 Oy MyCashflow'behind', business ID (Y-tunnus) 2131570-6, Kajaani
Basic metrics: 58.2, rank 3 · ▲ 1 place
Basic metrics · 58.3
+ The pricing model is exceptionally open: '0% revenue share. Core platform: WooCommerce Free... WooCommerce is free to download and use, and you choose where to invest your budget from there. Get everything you need and nothing you don't, with total transparency and no tiers or surprise fees'
Basic metrics: 58.3, rank 2 · ▼ 1 place
– Monthly price: The software is free, but the hosting price is given in dollars and varies with traffic, so a monthly price in euros cannot be compared. Pages checked: woocommerce.com/pricing.
Basic metrics · 54.4
+ The pricing page's title is itself a transparency promise ('No guesswork, no surprises'), and the online shop package price is shown as an exact figure: 'For an online store... 88€/month + set-up fee 2,200€ + VAT'
Basic metrics: 54.4, rank 4 · no change
– Platform's share of sales: The pricing page does not state the sales commission or the payment intermediary's additional fee. Pages checked: front page and price list.
Basic metrics · 43.6
+ The wide range of solutions is clearly itemised: 'Do it yourself' -online store, Vilkas Now, tailored online store, Vilkas Suite, PrestaShop, pharmacy online store and B2B online store as separate sections
Basic metrics: 43.6, rank 5 · no change
– Platform's share of sales: The price list shows only the payment services' own commissions (e.g. Kustom, Qliro, Paytrail), not the platform's own sales commission. Pages checked: front page and pricing.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Monthly price QUESTIONHow much does an online shop cost per month? | Price in euros per month of the cheapest package that runs an online shop, when paying on a monthly or short-term basis. Prices include the taxation stated by the site. | €20 or less per month = 100 points, €100 or more = 0, in between directly proportional. | 20 p |
| Platform's share of sales QUESTIONDoes the platform take a share of my sales? | The platform's own surcharge for using an external payment intermediary or sales commission, percent of sales. | 0% = 100 points, 3% or more = 0, directly proportional in between. | 12 p |
| Free trial QUESTIONCan I try before I pay? | Length of the free trial in days. | 30 days or more = 100 points, 0 days = 0. | 8 p |
| Contract commitment QUESTIONCan I get out of the platform if it doesn't work? | Whether the service can be ended without a fixed-term commitment. | No binding contract or can be ended at any time = 100, continues one billing period at a time = 60, fixed contract period of 3–12 months = 20. | 10 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
Setting up an online store is a SaaS purchasing decision just like accounting software. We scored 5 online store platforms used in Finland on 19 metrics. The most important question: can you see the monthly price immediately, or do you have to contact sales?
Monthly price or pricing publicly displayed (30), free trial period or freemium available (20), payment methods, themes and integrations described (20), Finnish-language customer support mentioned (15), business ID (Y-tunnus) or owning company displayed (10), help centre, guides or FAQ available (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
WooCommerce turns the whole pricing logic upside down. When other platforms sell a monthly subscription, WooCommerce's core product is entirely free and open source: "0% revenue share... no tiers or surprise fees". The user pays only for the add-ons they choose and for hosting, not for the platform itself.
Kotisivukone is the only one that names its pricing page directly as a transparency promise ("No guesswork, no surprises") and shows the exact monthly price and the one-off set-up fee separately for each of the three tiers. Vilkas, in turn, is the only one whose pricing page shows no euro amount at all; the price is revealed only on contact.
Only MyCashflow (Pulse247 Oy) states its owning company and business ID (Y-tunnus) directly on its page. Shopify and WooCommerce are foreign subsidiaries of listed companies and have no reason to have a Finnish business ID (Y-tunnus) either, but Vilkas and Kotisivukone are both Finnish companies whose own business ID (Y-tunnus) is nevertheless not shown on their front pages. We do not recommend any single platform; the right choice depends on the number of products, technical expertise and budget.
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
Can't find your company on the list even though it should be there? Get in touch and we will include it in the next measurement round.
See the free pre-analysis A ranking cannot be bought. The analysis shows how it is earned.