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A buyer of bedding and linens asks what the cheapest delivery costs, how much one has to buy for free delivery, how long there is to return an item and how much a return costs. These decide 50 points out of 100.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 76.2
+ The product page shows the price (Classic Stripe duvet cover set 49.95 euros), the material (100 percent cotton), sizes in centimetres (50x60, 150x210 and 230x220 cm) and the care instructions without logging in
Basic metrics: 76.2, rank 4 · ▲ 3 places
Basic metrics · 68.7
+ The product page is highly transparent: the Annukka duvet cover set at 72.95 euros without logging in, fibre content 100 per cent organic cotton (GOTS-certified cotton percale), sizes in centimetres, care instructions and country of origin all on the same page
Basic metrics: 68.7, rank 6 · ▲ 4 places
Basic metrics · 79.0
+ Domestic manufacturing is transparent: products are woven at the Jokipii factory (Pellavatehtaantie 35, Jokipii), and material information can be found both on the product page and on the separate Materials and Textile care pages
Basic metrics: 79.0, rank 2 · ▼ 1 place
Basic metrics · 75.7
+ The price is visible without logging in (for example Hortensia duvet cover set 94.90 euros), the fibre content is stated (100% cotton sateen) and sizes are given in centimetres (150x210, 50x60 and 240x270 cm)
Basic metrics: 75.7, rank 5 · ▲ 1 place
Basic metrics · 77.4
+ Product pages state the price without logging in (for example Active pillow 32.94 euros), the fibre content (cotton sateen) and the size in centimetres, as well as washing and care instructions
Basic metrics: 77.4, rank 3 · ▼ 2 places
Basic metrics · 79.9
+ The product page is transparent: price without logging in, fibre content (100 per cent cotton), size in centimetres (60x120 cm), washing and care instructions, country of manufacture (Portugal/Turkey) and a Made in Green certificate
Basic metrics: 79.9, rank 1 · ▼ 5 places
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Cheapest delivery QUESTIONWhat does the cheapest postage cost? | Delivery price of the cheapest small parcel on the terms page. | 4 € or less = 100 points, 10 € or more = 0, in between directly proportional. | 18 p |
| Free delivery threshold QUESTIONHow much do I have to buy for delivery to be free? | Purchase amount above which the order is delivered without delivery costs. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 12 p |
| Return period QUESTIONHow long do I have to return it? | Length of the return or cancellation right in days promised on the terms page for an ordinary customer. | 100 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 11 p |
| Return fee QUESTIONHow much does a return cost when I return a small parcel with no defect? | Price of returning a small parcel in euros according to the terms page. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 9 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 online stores for bedding and linens on 21 metrics: transparency, reachability and content quality. The key question: can you see the price, fibre content, size in centimetres, care instructions and right of return before you enter your payment card details?
Product price displayed without logging in (15), fibre content or material (e.g. 100% cotton, cotton satin) on the product page (15), size in centimetres and, where needed, a size chart on the product page (12), washing and care instructions stated on the product page (10), origin or country of manufacture stated (10), delivery costs and free delivery threshold openly stated (13), right of return and exchange, also for an opened textile package, clearly stated (15), operating company or business ID (Y-tunnus) clearly stated (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Price, fibre content and right-of-return transparency are the industry's pain points. When buying online the customer cannot see or touch the textile, so it is important to see the price without logging in, the fibre content (for example 100% cotton or cotton sateen), the size in centimetres, the washing instructions and any country of manufacture already on the product page.
The right to return an opened textile pack varies. Most shops give a 14-30 day right of return, but for hygiene reasons pillows and duvets are often excluded from the right of return. The figures in the comparison are based on public product, delivery and returns pages at the time of measurement; shops' own campaigns and delivery limits may change.
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