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On the basic metrics alone, the score was 68.7 and the rank 6. The score is now 64.3 and rank 2 (▲ 4 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Finlayson on suomalainen kodintekstiilibrändi vuodesta 1820. Verkkokaupan tuotesivut ovat poikkeuksellisen läpinäkyviä: hinta, kuitusisältö, koot, hoito-ohje ja alkuperämaa näkyvät ilman kirjautumista, toimituskulut ja ilmaisrajat on kerrottu ja palautusoikeus (30 vrk, hygieniapoikkeus) on avoin. Y-tunnus 1832849-3 löytyy sopimusehdoista. Kehitettävää jää tavoitettavuudessa: asiakaspalvelu on lomake-/ohjekeskuspohjainen, eikä puhelinta tai aukioloaikoja ole selkeästi esillä.
Buying motives checked 18.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 18 p × 85.0 % | 15.3 |
| Free delivery threshold | 12 p × 30.0 % | 3.6 |
| Return period | 11 p × 18.6 % | 2.0 |
| Return fee | 9 p × 100.0 % | 9.0 |
| Basic metrics | 50 % × 68,7 | 34.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery | Posti parcel locker €4.90 | finlayson.fi checked 18.10.2026 | 15.3 / 18 |
| Free delivery threshold | Free to a parcel locker over €85 | finlayson.fi checked 18.10.2026 | 3.6 / 12 |
| Return period NOTEHygiene products, such as pillows and duvets, have no right of return. | 30 days from the order | finlayson.fi checked 18.10.2026 | 2.0 / 11 |
| Return fee | Free return with a Posti label | finlayson.fi checked 18.10.2026 | 9.0 / 9 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 48,2 | 14.5 |
| Transparency | 30 % × 100,0 | 30.0 |
| Reachability | 20 % × 30,0 | 6.0 |
| AI quality score | 20 % × 88,7 | 17.7 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 2/100 | Technical measurement | 0.8 / 40 |
| Accessibility | 85/100 | Technical measurement | 25.5 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 54/100 | Technical measurement | 8.1 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price shown without logging in OBSERVATIONTuotesivu Annukka pussilakanasetti: 72,95 euroa, näkyy ilman kirjautumista. | Yes | Website + AI extraction | 15.0 / 15 |
| Fibre content or material (e.g. 100% cotton, cotton sateen) on the product page OBSERVATIONTuotesivu: 100 % luomupuuvillaa, GOTS-sertifioitu, valmistettu puuvillapalttinasta. | Yes | Website + AI extraction | 15.0 / 15 |
| Size in centimetres and, where needed, size chart on the product page OBSERVATIONTuotesivu: tyynyliina 50x60 cm; pussilakanasetin koot ilmoitettu tuotesivulla. | Yes | Website + AI extraction | 12.0 / 12 |
| Washing and care instructions stated on the product page OBSERVATIONTuotesivulla oma Hoito-ohje-osio. | Yes | Website + AI extraction | 10.0 / 10 |
| Origin or country of manufacture stated OBSERVATIONTuotesivu ilmoittaa alkuperämaan. | Yes | Website + AI extraction | 10.0 / 10 |
| Delivery costs and free delivery threshold openly stated OBSERVATIONToimituskäytäntö: pakettiautomaattiin 4,90 euroa, ilmainen kun tilaus ylittää 85 euroa; kotiinkuljetus ilmainen yli 119 euroa. | Yes | Website + AI extraction | 13.0 / 13 |
| Right of return and exchange, also for an opened textile package, clearly stated OBSERVATIONReturn policy: you can return unused products within 30 days; fabric masks, pillows or duvets have no right of exchange or return. | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company or Business ID clearly stated OBSERVATIONSopimusehdot: Finlayson Oy, Y-tunnus 1832849-3. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONAsiakaspalvelusivu on ohjekeskus/yhteydenottolomake; puhelinnumeroa ei ole suoraan esillä. | No | Website + AI extraction | 0.0 / 30 |
| Email shown OBSERVATIONYhteydenotto ohjataan ohjekeskuksen kautta, suoraa sähköpostiosoitetta ei näytetty. | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support OBSERVATIONOhjekeskus tarjoaa yhteydenottokanavan; erillistä chat-tukea ei voitu vahvistaa. | Partly | Website + AI extraction | 7.5 / 15 |
| Opening hours shown OBSERVATIONAsiakaspalvelun aukioloaikoja ei ilmoitettu. | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONAsiakaspalvelu-sivu (Ota meihin yhteyttä) on ohjekeskus, joka sisältää usein kysytyt kysymykset. | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONA separate mobile app is not mentioned. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 88/100 | AI analysis | 29.9 / 34 |
| Findability of pricing | 90/100 | AI analysis | 29.7 / 33 |
| Content coverage | 88/100 | AI analysis | 29.0 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and exchange, also for an opened textile package, clearly stated OBSERVATIONReturn policy: you can return unused products within 30 days; fabric masks, pillows or duvets have no right of exchange or return. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Are you a Finlayson customer? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +14.7 points: 64.3 → 79.0, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
