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On the basic metrics alone, the score was 77.4 and the rank 3. The score is now 60.0 and rank 5 (▼ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Familon on suomalainen peittojen, tyynyjen ja vuodevaatteiden valmistaja, jonka verkkokauppaa operoi Wendre Finland Oy. Tuotesivut näyttävät hinnan, kuitusisällön, koon ja hoito-ohjeen, ja tavoitettavuus on vahva (puhelin, sähköposti, chat, UKK). Toimituskulut (5,90 euroa, ilmainen yli 120 eurolla) ja 14 vuorokauden palautusoikeus hygieniapoikkeuksineen on kerrottu. Läpinäkyvyyttä heikentää se, ettei operoivaa yhtiötä tai Y-tunnusta näytetä sivustolla eikä valmistusmaata aina mainita tuotesivulla.
Buying motives checked 18.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 18 p × 68.3 % | 12.3 |
| Free delivery threshold | 12 p × 0.0 % | 0.0 |
| Return period | 11 p × 0.0 % | 0.0 |
| Return fee | 9 p × 100.0 % | 9.0 |
| Basic metrics | 50 % × 77,4 | 38.7 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery | Posti pickup point €5.90 | familon.com checked 18.10.2026 | 12.3 / 18 |
| Free delivery threshold NOTEThe limit applies to Frendi members who log in. Free delivery does not apply to home delivery. | Free parcel delivery over 120 € | familon.com checked 18.10.2026 | 0.0 / 12 |
| Return period | 14 days | familon.com checked 18.10.2026 | 0.0 / 11 |
| Return fee NOTEReturning a home-delivered product is free only at a post office, not from home. | Familon pays for the return to Finland | familon.com checked 18.10.2026 | 9.0 / 9 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 67,0 | 20.1 |
| Transparency | 30 % × 85,0 | 25.5 |
| Reachability | 20 % × 75,0 | 15.0 |
| AI quality score | 20 % × 81,3 | 16.3 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 32/100 | Technical measurement | 12.8 / 40 |
| Accessibility | 92/100 | Technical measurement | 27.6 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price shown without logging in OBSERVATIONTuotelistaus: Active-tyyny 32,94 euroa; pussilakanasetit hinnoin ilman kirjautumista. | Yes | Website + AI extraction | 15.0 / 15 |
| Fibre content or material (e.g. 100% cotton, cotton sateen) on the product page OBSERVATIONTuotesivu (Fisu Organic vauvan pussilakanasetti): puuvillapussilakana, satiini. | Yes | Website + AI extraction | 15.0 / 15 |
| Size in centimetres and, where needed, size chart on the product page OBSERVATIONTuotesivu: vauvan pussilakanasetti 35x45 cm; koot senteissä. | Yes | Website + AI extraction | 12.0 / 12 |
| Washing and care instructions stated on the product page OBSERVATIONTuotesivun hoito-osio: pesu 60 astetta. | Yes | Website + AI extraction | 10.0 / 10 |
| Origin or country of manufacture stated OBSERVATIONFamilon markkinoi kotimaista valmistusta, mutta yksittäisen tuotteen valmistusmaata ei aina mainita tuotesivulla. | Partly | Website + AI extraction | 5.0 / 10 |
| Delivery costs and free delivery threshold openly stated OBSERVATIONToimitustavat ja kulut: Posti noutopiste 5,90 euroa, yli 120 euron ostokseen ilmainen toimitus. | Yes | Website + AI extraction | 13.0 / 13 |
| Right of return and exchange, also for an opened textile package, clearly stated OBSERVATIONReturns: the product can be returned within 14 days; the exception, for hygiene reasons, is pillows and duvets, which cannot be exchanged. | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company or Business ID clearly stated OBSERVATIONOperoivaa yhtiötä (Wendre Finland Oy, Y-tunnus 2485849-0) ei näytetä sivustolla; vahvistettu PRH:sta. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONAsiakaspalvelu: +358 10 5045 400. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONAsiakaspalvelu: asiakaspalvelu@familon.fi. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONAsiakaspalvelusivulla chat. | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown OBSERVATIONCustomer service opening hours are not clearly stated. | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONAsiakaspalvelun UKK-osio (usein kysytyt kysymykset) on esillä. | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONA separate mobile app is not mentioned. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 80/100 | AI analysis | 26.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and exchange, also for an opened textile package, clearly stated OBSERVATIONReturns: the product can be returned within 14 days; the exception, for hygiene reasons, is pillows and duvets, which cannot be exchanged. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Familon-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +10.3 points: 60.0 → 70.3, rank 5 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
