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On the basic metrics alone, the score was 76.2 and the rank 4. The score is now 67.1 and rank 1 (▲ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Hemtex on pohjoismainen kodintekstiiliketju, jonka Suomen verkkokauppaa operoi Hemtex Oy (Y-tunnus 1650251-5). Tuotesivut ovat läpinäkyviä: hinta, materiaali, koot senteissä ja hoito-ohje näkyvät ilman kirjautumista. Toimitus on ilmainen yli 69,95 eurolla ja palautusoikeus on avokätinen 30 vuorokautta verkkokaupassa. Kehitettävää jää valmistusmaan ilmoittamisessa tuotesivulla sekä asiakaspalvelun puhelin- ja aukiolotietojen näkyvyydessä.
Buying motives checked 18.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 18 p × 84,2 % | 15.2 |
| Free delivery threshold | 12 p × 60,1 % | 7.2 |
| Return period | 11 p × 18.6 % | 2.0 |
| Return fee | 9 p × 50,5 % | 4.5 |
| Basic metrics | 50 % × 76,2 | 38.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery | Posti parcel €4.95 | hemtex.fi checked 18.10.2026 | 15.2 / 18 |
| Free delivery threshold NOTEFree delivery requires a Club Hemtex membership. Delivery to a store is free for everyone. | Free for Club Hemtex members on orders of at least 69.95 € | hemtex.fi checked 18.10.2026 | 7.2 / 12 |
| Return period NOTELarge furniture 14 days; no right of return for made-to-measure products. | 30 days | hemtex.fi checked 18.10.2026 | 2.0 / 11 |
| Return fee NOTEThe fee is deducted from the amount to be refunded. In-store return is free. | Postal parcel return cost 4.95 € | hemtex.fi checked 18.10.2026 | 4.5 / 9 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 71,1 | 21.3 |
| Transparency | 30 % × 95,0 | 28.5 |
| Reachability | 20 % × 45,0 | 9.0 |
| AI quality score | 20 % × 84,3 | 16.9 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 36/100 | Technical measurement | 14.4 / 40 |
| Accessibility | 93/100 | Technical measurement | 27.9 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 92/100 | Technical measurement | 13.8 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price shown without logging in OBSERVATIONTuotesivu Classic Stripe pussilakanasetti: 49,95 euroa. | Yes | Website + AI extraction | 15.0 / 15 |
| Fibre content or material (e.g. 100% cotton, cotton sateen) on the product page OBSERVATIONTuotesivun Materiaali-tieto: 100% puuvilla. | Yes | Website + AI extraction | 15.0 / 15 |
| Size in centimetres and, where needed, size chart on the product page OBSERVATIONTuotesivu: koot 50x60 cm, 150x210 cm ja 230x220 cm. | Yes | Website + AI extraction | 12.0 / 12 |
| Washing and care instructions stated on the product page OBSERVATIONTuotesivun Hoito-ohje. | Yes | Website + AI extraction | 10.0 / 10 |
| Origin or country of manufacture stated OBSERVATIONValmistusmaata ei näkynyt mitatulla tuotesivulla. | Partly | Website + AI extraction | 5.0 / 10 |
| Delivery costs and free delivery threshold openly stated OBSERVATIONEtusivu ja toimitussivu: Ilmainen toimitus yli 69,95 euroa; aina ilmainen toimitus myymälään. | Yes | Website + AI extraction | 13.0 / 13 |
| Right of return and exchange, also for an opened textile package, clearly stated OBSERVATIONExchange and return right: 30-day right of return in the online shop and 30-day right of exchange in the store; for large products a statutory 14-day right of withdrawal. | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company or Business ID clearly stated OBSERVATIONVerkkokaupan sopimusehdot: Hemtex Oy, Y-tunnus 1650251-5, asiakaspalvelu@hemtex.fi. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONAsiakaspalvelun puhelinnumeroa ei ollut selkeästi esillä. | No | Website + AI extraction | 0.0 / 30 |
| Email shown OBSERVATIONSopimusehdot: asiakaspalvelu@hemtex.fi. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONAsiakaspalvelu-osiossa chat. | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown OBSERVATIONAukioloajat löytyvät myymälähaun (etsi myymälä) kautta, ei verkkokaupan asiakaspalvelulle erikseen. | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section OBSERVATIONInfo-/asiakaspalveluosiot löytyvät, mutta erillistä UKK-osiota ei vahvistettu. | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app OBSERVATIONA separate mobile app is not mentioned. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 84/100 | AI analysis | 28.6 / 34 |
| Findability of pricing | 86/100 | AI analysis | 28.4 / 33 |
| Content coverage | 83/100 | AI analysis | 27.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and exchange, also for an opened textile package, clearly stated OBSERVATIONExchange and return right: 30-day right of return in the online shop and 30-day right of exchange in the store; for large products a statutory 14-day right of withdrawal. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Hemtex-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +10.9 points: 67.1 → 78.0, and your lead over number two grows 2.8 → 13.7.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.