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Luin Living

Rank 6 · Bedding and linens online · Checked 18.10.2026

Websiteluinliving.com
OwnerLuin Oy (PRH 2660735-3) - Finnish premium home textile brand, online shop for bath and bed textiles (luinliving.com)
Business ID2660735-3
Registered in Finland (PRH)2014
LCP (mobile)11.0 s
Basic metrics79.9, rank 1
60.0SCORE
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On the basic metrics alone, the score was 79.9 and the rank 1. The score is now 60.0 and rank 6 (▼ 5 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 18.8.2026

Luin Living (Luin Oy, Y-tunnus 2660735-3) on suomalainen premium-kodintekstiilibrändi, joka myy kylpy- ja vuodetekstiilejä. Tuotesivut ovat erittäin läpinäkyviä: hinta, kuitusisältö, koot, hoito-ohje ja valmistusmaa (Portugal/Turkki, Made in Green) näkyvät ilman kirjautumista. Toimitus on maksuton yli 100 eurolla ja palautusoikeus 30 päivää. Operoiva yhtiö, puhelin ja sähköposti ovat esillä. Kehitettävää jää suomenkielisen sisällön kattavuudessa sekä aukiolo- ja UKK-tietojen näkyvyydessä.

Strengths

  • The product page is transparent: price without logging in, fibre content (100 per cent cotton), size in centimetres (60x120 cm), washing and care instructions, country of manufacture (Portugal/Turkey) and a Made in Green certificate
  • Toimitus- ja palautusehdot ovat asiakasystävälliset: maksuton toimitus yli 100 eurolla (muutoin 6,99 euroa) ja 30 päivän maksuton vaihto- ja palautusoikeus
  • Operoiva yhtiö on selkeästi esillä: Luin Oy, Y-tunnus 2660735-3, sekä asiakaspalvelun puhelin ja sähköposti (info@luinliving.com)

Areas to improve

  • Osa sisällöstä on englanninkielistä, mikä voi hankaloittaa suomenkielistä asiakasta
  • Asiakaspalvelun aukioloaikoja ei ilmoiteta selkeästi
  • Erillistä UKK-osiota tai chat-tukea ei ollut yksiselitteisesti esillä

How the score is calculated

Buying motives checked 18.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

60.0 / 100
Cheapest delivery18 p × 50,2 %9.0
Free delivery threshold12 p × 0.0 %0.0
Return period11 p × 18.6 %2.0
Return fee9 p × 100.0 %9.0
Basic metrics50 % × 79,940.0

Buying motives · weight 50 p

20,1 / 50
MetricMeasured valueSourcePoints
Cheapest deliveryPostNord pickup point €6.99luinliving.com
checked 18.10.2026
9.0 / 18
Free delivery threshold
NOTEFree of charge applies to a PostNord pick-up point or parcel locker.
Free to a pickup point over 100 €luinliving.com
checked 18.10.2026
0.0 / 12
Return period30 days for domestic ordersluinliving.com
checked 18.10.2026
2.0 / 11
Return feeReturn via Posti free of chargeluinliving.com
checked 18.10.2026
9.0 / 9

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

79.9 / 100
Digital quality30 % × 67,920.4
Transparency30 % × 100,030.0
Reachability20 % × 60,012.0
AI quality score20 % × 85,317.1
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

67.9 / 100
MetricMeasured valueSourcePoints
Performance (mobile)32/100Technical measurement12.8 / 40
Accessibility97/100Technical measurement29.1 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

100.0 / 100
MetricMeasured valueSourcePoints
Product price shown without logging in
OBSERVATIONTuotesivu: hinta näkyvissä ilman kirjautumista.
YesWebsite + AI extraction15.0 / 15
Fibre content or material (e.g. 100% cotton, cotton sateen) on the product page
OBSERVATIONTuotesivu: Materiaali 100 % puuvilla.
YesWebsite + AI extraction15.0 / 15
Size in centimetres and, where needed, size chart on the product page
OBSERVATIONTuotesivu: koko 60x120 cm.
YesWebsite + AI extraction12.0 / 12
Washing and care instructions stated on the product page
OBSERVATIONTuotesivun Hoito- ja Pesu-tiedot.
YesWebsite + AI extraction10.0 / 10
Origin or country of manufacture stated
OBSERVATIONTuotesivu: valmistusmaa (Portugal/Turkki) ja Made in Green -sertifikaatti.
YesWebsite + AI extraction10.0 / 10
Delivery costs and free delivery threshold openly stated
OBSERVATIONToimitusehdot: maksuton toimitus yli 100 euron tilauksille, muutoin 6,99 euroa.
YesWebsite + AI extraction13.0 / 13
Right of return and exchange, also for an opened textile package, clearly stated
OBSERVATIONReturn policy: free 30-day exchange and return right for orders over 100 euros.
YesWebsite + AI extraction15.0 / 15
Operating company or Business ID clearly stated
OBSERVATIONSopimusehdot ja alatunniste: Luin Oy, Y-tunnus 2660735-3.
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONYhteystiedot: asiakaspalvelun puhelinnumero esillä (+358).
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONYhteystiedot: info@luinliving.com.
YesWebsite + AI extraction15.0 / 15
Chat support
OBSERVATIONChat-tukea ei voitu yksiselitteisesti vahvistaa.
PartlyWebsite + AI extraction7.5 / 15
Opening hours shown
OBSERVATIONCustomer service opening hours are not clearly stated.
NoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONErillistä UKK-osiota ei vahvistettu.
PartlyWebsite + AI extraction7.5 / 15
Mobile app
OBSERVATIONA separate mobile app is not mentioned.
NoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

85.3 / 100
MetricMeasured valueSourcePoints
Clarity of information86/100AI analysis29.2 / 34
Findability of pricing86/100AI analysis28.4 / 33
Content coverage84/100AI analysis27.7 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and exchange, also for an opened textile package, clearly stated
OBSERVATIONReturn policy: free 30-day exchange and return right for orders over 100 euros.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Oletko Luin Living -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +9.1 points: 60.0 → 69.1, rank 6 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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