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Someone going to a restaurant asks whether prices are shown in advance, whether allergen information is available and whether there is a separate children's menu. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 50.9
+ Menu prices are clearly shown in burger/meal format (e.g. 8.90 / 14.90 €), the price structure is easy to understand
Basic metrics: 50.9, rank 1 · no change
Basic metrics · 34.4
+ Table booking works online city by city, in the navigation 'Table reservations' and 'Book a table' button on every page
Basic metrics: 34.4, rank 6 · ▲ 4 places
Basic metrics · 45.8
+ The children's menu is its own menu item in the navigation; child-friendliness is demonstrated concretely with a separate children's menu
Basic metrics: 45.8, rank 2 · ▼ 1 place
Basic metrics · 39.1
+ Business ID (Y-tunnus) 0931309-7 (Hot Wings Oy) clearly shown on the site in the footer of the restaurant page, the company details are transparent
Basic metrics: 39.1, rank 3 · ▼ 1 place
– Allergen information online: No allergen or dietary information was found on the front page, the restaurant's menu page or the site's sitemap (search: allergen, gluten).
Basic metrics · 36.6
+ Business ID (Y-tunnus) displayed in the privacy notice: 'Teerenpeli Yhtiöt Oy, business ID (Y-tunnus): Y-0957208-0', company details can be found
Basic metrics: 36.6, rank 4 · ▼ 1 place
– Prices shown online: Dish prices were not found on the front page or the Helsinki restaurant page, where the menu is only a link (See menu).
The buying motives of these services could not be checked; the reason is shown for each one. They are not on the list as poor performers but as unscored. The result of the basic metrics is shown for comparison.
+ On the Raflaamo platform 'Book a table' -button is prominently displayed on the front page, table booking works in real time online without a phone call
– The site blocks automatic reading (bot protection).
Basic metrics: 34.4, rank 5 (for comparison only)
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Prices are shown online QUESTIONCan I see the prices of the dishes on the chain's website before I go? | Whether the chain's own website gives meal prices in euros as text. | Yes, prices in the menu = 100 points, partly (only some dishes or packages) = 50, no = 0. | 26 p |
| Allergen information online QUESTIONCan I find allergens and special diets on the site before going to the restaurant? | Whether the page has an allergen table or dietary labels next to the dishes. | Allergen table by portion = 100, dietary markings in the menu = 60, not online = 0. | 14 p |
| Separate list for children QUESTIONIs there a separate menu or portion for children? | Whether the chain mentions a children's menu or a children's portion on its website. | Own children's menu or children's portion = 100, only by asking staff = 40, no mention = 0. | 10 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 Finnish casual dining restaurant chains on 20 transparency metrics. We compared how openly the chains state menu prices, allergens, table booking and lunch information on their websites.
In a casual dining restaurant chain you get a sit-down meal with full service and a menu that covers starters, mains and desserts. In this comparison we assess how well each chain states prices, allergens, booking and other practical information on its website.
Menu prices published: the prices of main courses in euros are visible on the chain's website without logging in or being forced to order (25), allergen and special diet information shown: gluten-free, lactose-free or vegan information is clearly marked on the menu or on a separate page (20), table booking online possible: a table can be booked in real time on the restaurant's website or through it without a phone call (15), lunch information published: the lunch menu or lunch buffet (price and content) can be found on the chain's website (15), group booking information shown: a booking guide for groups, a group menu or a contact form is on the public website (10), child-friendliness is visible on the website: children's menu, play corner information or 'suitable for families' -mention is on the website (10), business ID (Y-tunnus) or company information displayed: the company's official name and business ID (Y-tunnus) or registration number can be found on the site (terms of delivery, privacy policy, contact details or footer) (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Price comparison. The price range for a main course varies by chain: Wings portions around 15–25 euros, steaks 25–50 euros and the Viking restaurant's seven-course feasts considerably more. Not all chains publish prices on their websites.
Allergen information is critical. People with food allergies and those following a special diet need the information before arriving at the restaurant. Chains that publish allergen labelling on their menu or on a separate page make the choice easier.
Table booking online. Not all chains have their own booking system: some use the Raflaamo platform, others external booking services. Direct online booking without a phone call is a clear advantage.
Lounas puts it out to tender. Several chains offer a lunch buffet or lunch menu on weekdays. Price and content vary, and for the best chains the information is easy to find on the website.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Casual dining means a sit-down meal with full service: a waiter takes the order and the food is prepared to order. In fast food you pay first and the food is ready within minutes.
For a weekday dinner, a couple of days' notice is often enough. For weekends or public holidays, book a week or two ahead if possible, especially for larger groups.
Allergen information at chain restaurants is generally more reliable than at individual restaurants, because the recipes are standardised. Even so, always tell the waiter about your allergy before ordering.
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