Home › Restaurant chains › Friends & Brgrs
On the basic metrics alone, the score was 50.9 and the rank 1. The score is now 75.5 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Friends & Brgrs on vertailun läpinäkyvin hintojen ja allergeenien osalta: ruokalista hinnoilla ja tuotekohtaisilla allergeeni-ikoneilla on selkeästi julkinen. Puutteet ovat aukioloajat, varausjärjestelmä ja Y-tunnus.
Buying motives checked 16.10.2026 and basic metrics measured 20.9.2026 from public sources. The same formula for everyone, read the full methodology.
| Prices are shown online | 26 p × 100.0 % | 26.0 |
| Allergen information online | 14 p × 100.0 % | 14.0 |
| Separate list for children | 10 p × 100.0 % | 10.0 |
| Basic metrics | 50 % × 50,9 | 25.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Prices are shown online NOTEThe price varies by restaurant. | Prices are shown in the menu, e.g. milkshake 5.90 / 6.90 € | friendsandbrgrs.fi checked 16.10.2026 | 26.0 / 26 |
| Allergen information online | Own allergen page, the table lists portions and allergens | friendsandbrgrs.fi checked 16.10.2026 | 14.0 / 14 |
| Separate list for children NOTEThe mention is in the dish list of the allergen table. | Kids Beef burger is on the menu | friendsandbrgrs.fi checked 16.10.2026 | 10.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 67,6 | 20.3 |
| Transparency | 30 % × 45,0 | 13.5 |
| Reachability | 20 % × 15,0 | 3.0 |
| AI quality score | 20 % × 70,7 | 14.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 45/100 | Technical measurement | 18.0 / 40 |
| Accessibility | 81/100 | Technical measurement | 24.3 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Menu prices published: main course prices in euros are visible on the chain's website without logging in or being forced to order OBSERVATIONfriendsandbrgrs.fi/ruokalista/ -sivulla: 'Hinnasto on muodossa brgr / ateria. Ateria sisältää burgerin, ranskalaiset ja hanajuoman.' Esim. 'Cheese & Onion 8,90 / 14,90', 'Mushroom Maniac 10,90 / 16,90'. | Yes | Website + AI extraction | 25.0 / 25 |
| Allergen and special diet information displayed: gluten-free, lactose-free or vegan information is clearly marked on the menu or on a separate page OBSERVATIONRuokalista-sivulla 'Allergiatiedot' -välilehti ja jokaisen tuotteen alla allergeeni-ikonit: Maito, Kananmuna, Gluteeni, Sinappi. | Yes | Website + AI extraction | 20.0 / 20 |
| Online table reservation possible: a table can be booked in real time on the restaurant's website or through it without a phone call | No | Website + AI extraction | 0.0 / 15 |
| Lunch information published: lunch menu or lunch buffet (price and content) found on the chain's website | No | Website + AI extraction | 0.0 / 15 |
| Group booking information displayed: a booking guide for groups, a group menu or a contact form is on the public website | No | Website + AI extraction | 0.0 / 10 |
| Child-friendliness shown on the website: children's menu, play corner information or 'suitable for families' mention is on the website | No | Website + AI extraction | 0.0 / 10 |
| Business ID or company information displayed: the company's official name and Business ID or registration number can be found on the website (terms of delivery, privacy policy, contact details or footer) | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | No | Website + AI extraction | 0.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONNavigaatiossa 'Usein kysyttyä' on listattu Meistä-valikon alla. | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 72/100 | AI analysis | 24.5 / 34 |
| Findability of pricing | 78/100 | AI analysis | 25.7 / 33 |
| Content coverage | 62/100 | AI analysis | 20.5 / 33 |
Oletko Friends & Brgrs -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +23.5 points: 75.5 → 99.0, and your lead over number two grows 19.9 → 43.4.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The #1 badge is awarded only to the measured #1 in the Restaurant chains category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
