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Amarillo

No rank · Restaurant chains · Checked 16.10.2026

Websiteraflaamo.fi
OwnerSuomen Osuuskauppojen Keskuskunta SOK (0116323-1), Tex-Mex casual dining, 22 restaurants; Amarillo is a registered secondary business name of SOK; raflaamo.fi/fi/ketju/amarillo
Business ID0116323-1
Registered in Finland (PRH)1978
LCP (mobile)4.5 s
Basic metrics34.4, rank 5
NOT MEASURABLE
Go to service Ask a friendGive feedback
NOT MEASURABLE

The site blocks automatic reading (bot protection). That is why the service has no score and no rank. This does not mean the service is bad. On the basic metrics alone, the score was 34.4 and the rank 5.

AI SUMMARY · AI ALGORITHM · 20 September 2026

Amarillo hyödyntää Raflaamo-alustaa tehokkaasti varausten osalta, mutta ruokalistatransparenssi on heikko: hintoja, allergeeneja tai yhtiötietoja ei löydy verkkosivulta. Ketjusivu toimii enemmän markkinointikanavana kuin tietolähteenä.

Strengths

  • On the Raflaamo platform 'Book a table' -button is prominently displayed on the front page, table booking works in real time online without a phone call
  • Ketjusivu listaa 22 Amarillo-ravintolaa kaupungeittain osoitteineen, mikä helpottaa lähimmän ravintolan löytämistä
  • Ajankohtaiset tarjoukset ja kausikampanjat esillä ketjusivulla, kuluttaja näkee valikoima-aktiivisuuden

Areas to improve

  • Ruokalistan hinnat eivät ole nähtävillä ketjusivustolla, kuluttaja ei voi tarkistaa pääruokien hintoja ennen ravintolaan menemistä
  • Allergeeni- ja erityisruokavaliotietoja ei löydy verkkosivulta, erityisruokavaliota noudattava ei voi suunnitella vierailua etukäteen
  • Y-tunnusta tai virallisia yhtiötietoja ei näy sivustolla, SOK:n rekisteröintitiedot eivät ole kuluttajan helposti löydettävissä

How the score is calculated

Every row was measured on 20 September 2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

34.4 / 100
Digital quality30 % × 77,823.3
Transparency30 % × 15,04.5
Reachability20 % × 0,00.0
AI quality score20 % × 32,86.6

Digital quality · weight 30%

77.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)46/100Technical measurement18.4 / 40
Accessibility100/100Technical measurement30.0 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices96/100Technical measurement14.4 / 15

Transparency · weight 30%

15.0 / 100
MetricMeasured valueSourcePoints
Menu prices published: main course prices in euros are visible on the chain's website without logging in or being forced to orderNoWebsite + AI extraction0.0 / 25
Allergen and special diet information displayed: gluten-free, lactose-free or vegan information is clearly marked on the menu or on a separate pageNoWebsite + AI extraction0.0 / 20
Online table reservation possible: a table can be booked in real time on the restaurant's website or through it without a phone call
OBSERVATIONraflaamo.fi/fi/ketju/amarillo -sivulla prominentti 'Varaa pöytä' -nappi navigaatiossa. Raflaamo on SOK:n reaaliaikainen pöytävarausjärjestelmä.
YesWebsite + AI extraction15.0 / 15
Lunch information published: lunch menu or lunch buffet (price and content) found on the chain's websiteNoWebsite + AI extraction0.0 / 15
Group booking information displayed: a booking guide for groups, a group menu or a contact form is on the public websiteNoWebsite + AI extraction0.0 / 10
Child-friendliness shown on the website: children's menu, play corner information or 'suitable for families' mention is on the websiteNoWebsite + AI extraction0.0 / 10
Business ID or company information displayed: the company's official name and Business ID or registration number can be found on the website (terms of delivery, privacy policy, contact details or footer)NoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

0.0 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownNoWebsite + AI extraction0.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

32.8 / 100
MetricMeasured valueSourcePoints
Clarity of information48/100AI analysis16.3 / 34
Findability of pricing18/100AI analysis5.9 / 33
Content coverage32/100AI analysis10.6 / 33

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