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A builder or renovator renting a machine asks whether the rental price is visible before a request for quotation, what they have to pay in case of damage and whether the machine can be ordered online. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 72.6
+ Nationwide branch network presented clearly (52 rental outlets around Finland, own 'Find nearest rental outlet' search) and a wide product search covering all machine categories
Basic metrics: 72.6, rank 3 · ▲ 2 places
Basic metrics · 70.9
+ A nationwide network of about 40 locations and a Find the nearest rental outlet search are presented clearly, and the product catalogue of the entire machinery fleet can be browsed by category without logging in
Basic metrics: 70.9, rank 4 · ▲ 2 places
Basic metrics · 75.7
+ The public price list can be downloaded as a PDF directly from the fleet page ('Download price list (PDF)', price list valid until further notice), which is rare price transparency in the sector
Basic metrics: 75.7, rank 1 · ▼ 2 places
– Online ordering: There is no online ordering on the front page, the equipment pages or in the rental terms, only a quote request and a phone number.
Basic metrics · 73.7
+ The public rental price list can be downloaded directly from the page (RENTAL PRICE LIST 2026 in Finnish, English and Swedish) as well as a separate cleaning price list, which is exceptional price transparency in the industry
Basic metrics: 73.7, rank 2 · ▼ 2 places
– Price shown before ordering: the price list page and the compressor product page have no prices, only a quote request form.
Basic metrics · 47.9
+ A network of four locations (Honkajoki, Oulu, Pirkkala, Tuusula) with addresses clearly presented, plus machine sales, rental and servicing under one roof
Basic metrics: 47.9, rank 6 · ▲ 1 place
– The price is shown before ordering: the excavator rental page has no prices or price list.
Basic metrics · 62.9
+ Explicitly serves private builders and private customers as well: affordable moving boxes and equipment are also available for rent, in addition to traditional construction equipment
Basic metrics: 62.9, rank 5 · ▼ 1 place
– Price shown before ordering: There are no prices or price list on the front page, the rental equipment page or the rental terms.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Price is shown before ordering QUESTIONCan I see the rental price without a request for quote? | In what form the daily rental price is publicly visible. | Price on the product page = 100, price list downloadable = 60, price only when logged in = 30, no public price = 0. | 22 p |
| Limitation of liability for damage QUESTIONCan I limit my liability if the machine is damaged? | Whether the rental company offers damage cover or insurance with the rental. | Deductible cover available for purchase = 100, basic insurance in the fleet = 70, customer insures themselves = 20. | 16 p |
| Online order QUESTIONCan I order the machine online without a phone call? | Is online ordering or an online shop in use. | Can be ordered online = 100, no = 0. | 12 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
Lifts, dryers or earthmoving machines are increasingly rented online, but the rental price, insurance and deductible terms, and pickup and delivery methods are not always visible before contact. We scored 6 Finnish equipment rental companies on 19 metrics. The most important question: can you see the rental price and terms directly on the page without a quote request?
Rental price (per day/week) or a public price list is visible without logging in (25), online booking or booking request can be made directly on the website (15), branch network and pickup/delivery openly stated (20), rental, insurance and excess terms clearly stated (20), vehicle range or product catalogue viewable online (10), operating company or business ID (Y-tunnus) displayed (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Rental price and terms are decisive. A machine's rental price depends on the equipment, the rental period and possible transport, so some rental firms price on a quote basis. Rental firms that have a public daily or weekly price list and openly show the rental, insurance and deductible terms rank at the top of the comparison; those that hide the price behind a quote request fall behind. Quote-based pricing is a measurement gap, not an automatic zero.
The branch network, pickup and online booking tell you how well the service works. A comprehensive branch network, clear pickup and delivery options and online booking or a booking request make it easier to get the machine at the right time. Some rental companies are regional, in which case the service is strong in their own region but does not cover all of Finland.
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