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On the basic metrics alone, the score was 87.5 and the rank 1. The score is now 89.0 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Tallink Silja Line on Itämeren suurimpia varustamoita, jonka Ennen matkaa -tietopankki kattaa lisämaksut, autopaikat, peruutusehdot ja esteettömän matkailun omilla sivuillaan. Vastuullinen yhtiö ja Y-tunnus sekä Club One -edut ovat avoimesti esillä. Matkan hinta selviää varaustyökalussa reitin ja päivämäärän valinnan jälkeen, ja Suomen asiakaspalvelun aukioloajat jäävät epäselviksi.
Buying motives were checked on 17.10.2026 and basic metrics measured on 17.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Cancellation fee one week before | 22 p × 100.0 % | 22.0 |
| Change fee one week before departure | 16 p × 100.0 % | 16.0 |
| Pet travel fee | 12 p × 60.0 % | 7.2 |
| Basic metrics | 50 % × 87,5 | 43.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cancellation fee one week before NOTEOn Sweden services, cancellation 10–20 days before costs 10 € and 20% of the price, more than 20 days before only 10 €. Scored: Helsinki–Tallinn. | Helsinki–Tallinn 7 days before: only a fixed cancellation fee of 10 euros, no percentage | tallink.com checked 17.10.2026 | 22.0 / 22 |
| Change fee one week before departure NOTEOn Sweden routes, changes are free of charge at least 21 days before departure. | Helsinki–Tallinn: changes at least 7 days before departure without charge | tallink.com checked 17.10.2026 | 16.0 / 16 |
| Pet travel fee NOTEIn the cabin option, the cabin price is added. | 16 € per pet one way | tallink.com checked 17.10.2026 | 7.2 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 75,6 | 22.7 |
| Transparency | 30 % × 95,0 | 28.5 |
| Reachability | 20 % × 92,5 | 18.5 |
| AI quality score | 20 % × 86,7 | 17.3 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 42/100 | Technical measurement | 16.8 / 40 |
| Accessibility | 100/100 | Technical measurement | 30.0 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Ticket and cabin class price shown without logging in OBSERVATIONEtusivun varaustyökalu (Tallinna-Helsinki, päivämäärä, 'Varaa matka') näyttää hytti- ja matkaluokkien hinnat reitin ja päivän valinnan jälkeen ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Parking and additional fee prices stated OBSERVATIONSivun varaus-muutos-peruutus valikossa omat sivut: 'Lisämaksut', 'Matkustaminen auton, moottoripyörän tai polkupyörän kanssa', 'Maksutavat'. | Yes | Website + AI extraction | 20.0 / 20 |
| Right of cancellation and amendment, and fees, publicly available OBSERVATIONTerms and rules menu: 'Travel terms', 'Payment and cancellation terms for consumers', 'Payment and cancellation terms for groups', 'Terms of transport', 'Package travel terms'. | Yes | Website + AI extraction | 20.0 / 20 |
| Routes and timetables clearly displayed OBSERVATIONPäänavigaatiossa oma 'Aikataulut'-sivu (/fi/aikataulut) ja kohteet-osio reiteille. | Yes | Website + AI extraction | 10.0 / 10 |
| Loyalty customer benefit and children's discounts stated OBSERVATIONEtusivu: 'Club One' -kanta-asiakasohjelma ja 'Harri Hylje -risteilyt' lastenristeilyt sekä 'Tarjoukset-alennukset' (/fi/tarjoukset-alennukset). | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID or responsible shipping company clearly stated OBSERVATIONCustomer service page: 'Business ID 0114296-7' and 'Tallink Silja Oy'. | Yes | Website + AI extraction | 10.0 / 10 |
| Independent review source shown OBSERVATIONNo independent review or comparison source was visible on the website. | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONAsiakaspalvelusivu: 'Puhelin: +358 10 804 133 (pvm/mpm)'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONAsiakaspalvelusivu: 'Sähköposti: booking@tallink.ee' ja useita muita osoitteita. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONHomepage button 'Start a conversation'. | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown OBSERVATIONAsiakaspalvelusivulla luetellaan puhelinnumerot mutta ei selkeitä aukioloaikoja. | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section OBSERVATIONLaaja 'Hyvä tietää' -tietopankki toimii usein kysyttyjen kysymysten osiona (ennen matkaa, lähtöselvitys, yhteystiedot). | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONEtusivu: 'Lataa Tallink Silja Line -sovellus'. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 88/100 | AI analysis | 29.9 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 90/100 | AI analysis | 29.7 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of cancellation and amendment, and fees, publicly available OBSERVATIONTerms and rules menu: 'Travel terms', 'Payment and cancellation terms for consumers', 'Payment and cancellation terms for groups', 'Terms of transport', 'Package travel terms'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Are you a customer of the Tallink Silja service? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +6.2 points: 89.0 → 95.2, and your lead over number two grows 9.2 → 15.4.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The #1 badge is awarded only to the measured #1 in the Cruise companies category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
