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On the basic metrics alone, the score was 82.2 and the rank 2. The score is now 47.1 and rank 3 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Finnlines liikennöi matkustaja-autolautoilla Suomesta Saksaan, Ruotsiin ja Ahvenanmaalle, ja sen sivustolla reitit, aikataulut, autopakettien hinnat sekä Special- ja Standard-hintojen peruutusehdot ovat avoimesti esillä. Asiakaspalvelu tavoittaa puhelimella, sähköpostilla ja chatilla, ja Star Club -etuohjelma on kerrottu. Y-tunnus ja tarkat aukioloajat jäävät kuitenkin näkymättä kuluttajasivuilla.
Buying motives were checked on 17.10.2026 and basic metrics measured on 17.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Cancellation fee one week before | 22 p × 0.0 % | 0.0 |
| Change fee one week before departure | 16 p × 0.0 % | 0.0 |
| Pet travel fee | 12 p × 50.0 % | 6.0 |
| Basic metrics | 50 % × 82,2 | 41.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cancellation fee one week before NOTEOn other routes 9–5 days before 25%. In addition, an office fee of 15 euros per cancellation. No refund of payment for a trip with Special pricing. | Standard ticket Helsinki–Travemünde: cancellation 14–2 days before departure costs 50% | finnlines.com checked 17.10.2026 | 0.0 / 22 |
| Change fee one week before departure NOTEOn other routes, a change is free of charge at least 10 days before departure. Changes to a Special-priced trip are not allowed. | Standard ticket Helsinki–Travemünde: change fee €30 when departure is less than 30 days away | finnlines.com checked 17.10.2026 | 0.0 / 16 |
| Pet travel fee NOTEStandard price. Helsinki–Travemünde 70 €. | From 20 € one way (Helsinki–Travemünde 70 €) | finnlines.com checked 17.10.2026 | 6.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 71,4 | 21.4 |
| Transparency | 30 % × 90,0 | 27.0 |
| Reachability | 20 % × 82,5 | 16.5 |
| AI quality score | 20 % × 83,7 | 16.7 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 42/100 | Technical measurement | 16.8 / 40 |
| Accessibility | 86/100 | Technical measurement | 25.8 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Ticket and cabin class price shown without logging in OBSERVATIONEtusivun banneri: 'Autopaketit elokuussa Ruotsiin alk. 40 euroa ja Ahvenanmaalle alk. 25 euroa', varaustyökalu ja tarjoussivut näyttävät hinnat ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Parking and additional fee prices stated OBSERVATIONSivu special-ja-standard-hintojen-ehdot: 'Star Club -jäsenet voivat muuttaa erikoishintaisen varauksen lähtöpäivää lisämaksua vastaan', 'hinnannoususta veloitetaan uuden ja alkuperäisen hinnan välinen erotus'; autopakettien hinnat kerrottu. | Yes | Website + AI extraction | 20.0 / 20 |
| Right of cancellation and amendment, and fees, publicly available OBSERVATIONPage: 'The payment, change and cancellation terms of a booking depend on the price type and the ship route. Please read the payment and cancellation terms of the Special and Standard prices before booking your trip.' | Yes | Website + AI extraction | 20.0 / 20 |
| Routes and timetables clearly displayed OBSERVATIONEtusivu 'Reitit ja aikataulut': Helsinki-Travemünde, Naantali-Långnäs-Kapellskär, Malmö-Travemünde, Malmö-Swinoujscie; oma /matkustajat/reitit/ -sivu. | Yes | Website + AI extraction | 10.0 / 10 |
| Loyalty customer benefit and children's discounts stated OBSERVATIONNavigaatio ja footer 'Star Club' -kanta-asiakasohjelma sekä /matkustajat/tarjoukset/ -osio. | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID or responsible shipping company clearly stated OBSERVATIONFinnlines-operaattori on kaikkialla esillä ja Yritys-osio (Tietoa Finnlinesista) linkitetty, mutta Y-tunnusta ei näkynyt ota-yhteyttä-sivulla eikä footerissa. | Partly | Website + AI extraction | 5.0 / 10 |
| Independent review source shown OBSERVATIONNo independent review or comparison source was visible on the website. | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONOta-yhteyttä-sivu: 'Asiakaspalvelu +358 9 231 43 100' sekä satamien lähtöselvitysnumerot (esim. +358 50 565 4810 Helsinki). | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONOta-yhteyttä-sivu: 'passenger@finnlines.com', 'passenger.groups@finnlines.com'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONOta-yhteyttä-sivu: 'Voit olla yhteydessä meihin myös sivuilta löytyvän chatin avulla. Chat-ikkunan löydät sivun alaosasta oikealta.' | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown OBSERVATIONSivu toteaa 'Vastaamme arkisin asiakaspalvelun aukioloaikoina' mutta ei kerro tarkkoja kellonaikoja. | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section OBSERVATIONNavigaatio ja footer '/matkustajat/hyva-tietaa/' kokoaa matkustusohjeet usein kysyttyjen tapaan. | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONMatkustajan mobiilisovellusta ei mainittu. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 85/100 | AI analysis | 28.9 / 34 |
| Findability of pricing | 80/100 | AI analysis | 26.4 / 33 |
| Content coverage | 86/100 | AI analysis | 28.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of cancellation and amendment, and fees, publicly available OBSERVATIONPage: 'The payment, change and cancellation terms of a booking depend on the price type and the ship route. Please read the payment and cancellation terms of the Special and Standard prices before booking your trip.' | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Are you a Finnlines customer? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +7.9 points: 47.1 → 55.0.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
