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Eckerö Line

Rank 2 · Cruise companies · Checked 17.10.2026

Websiteeckeroline.fi
OwnerEckerö Line Ab Oy (PRH 0967682-4), part of the Åland-based Rederiaktiebolaget Eckerö group, shipping company on the Helsinki–Tallinn route (m/s Finlandia), whose booking tool, travel terms, S-Etukortti benefit and contact details with opening hours are displayed (eckeroline.fi)
Business ID0967682-4
Registered in Finland (PRH)1994
LCP (mobile)8.2 s
Basic metrics70.3, rank 4
79.8SCORE
Go to service Ask a friendGive feedback
CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 70.3 and the rank 4. The score is now 79.8 and rank 2 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 17.8.2026

Eckerö Line on Helsinki-Tallinna-reitin varustamo, jonka verkkokaupassa varaustyökalu, matkaehdot ja peruutuskohdat sekä S-Etukortti-etu ovat avoimesti esillä. Asiakaspalvelun puhelin, sähköposti ja aukioloajat on kerrottu selkeästi. Lisämaksut selviävät vasta varauksessa ja vastuullisen yhtiön Y-tunnus ei näy ehtosivuilla.

Strengths

  • Customer service reachability is described in exceptional detail: phone 06000 4300 and +358 9 2288 544, e-mails info@eckeroline.fi and ryhmat@eckeroline.fi, and opening hours Mon-Fri 8.00-19.00 and Sat-Sun 9.00-15.30
  • Matkaehdot on julkaistu jäsenneltynä sivuna, jossa on omat kohdat matkan varaamiselle, hinnoille ja maksuille, matkan peruuttamiselle sekä risteilyjen ja matkapakettien erityisehdoille
  • S-Etukortti-etu ja tarjoukset sekä Helsinki-Tallinna-varaustyökalu (meno-paluu, miniristeily, päivä Tallinnassa) ovat suoraan etusivulla ilman kirjautumista

Areas to improve

  • Lisämaksujen kuten autopaikan ja palvelumaksujen hinnat eivät käy ilmi omalta koostesivulta vaan selviävät vasta varaustyökalussa reitin ja päivän valinnan jälkeen
  • Vastuullisen yhtiön Y-tunnusta ei näytetä yhteystieto- tai ehdot-sivulla, vaikka Eckerö Line -brändi on kaikkialla esillä
  • Erillistä chat-tukea tai omaa mobiilisovellusta ei ole tarjolla, joten reaaliaikainen asiointi tapahtuu puhelimitse tai sähköpostitse

How the score is calculated

Buying motives were checked on 17.10.2026 and basic metrics measured on 17.8.2026 from public sources. Same formula for everyone, read the full methodology.

Total score · weighted total

79.8 / 100
Cancellation fee one week before22 p × 100.0 %22.0
Change fee one week before departure16 p × 66.7 %10.7
Pet travel fee12 p × 100.0 %12.0
Basic metrics50 % × 70,335.1

Buying motives · weight 50 p

44,7 / 50
MetricMeasured valueSourcePoints
Cancellation fee one week before
NOTECancellation 6–1 days before costs 50% of the booking value + 10 € and under 24 h before 100%.
Cancellation 7 days or more before: only a €10 office fee, no percentageeckeroline.fi
checked 17.10.2026
22.0 / 22
Change fee one week before departure
NOTEThe prices at the time of the new booking apply to a new booking. The 10 € office fee for a cancellation made 7 days before departure is counted as a cost. The trip can be transferred to a value card free of charge.
The departure cannot be changed: the booking is cancelled (10 €) and a new booking is madeeckeroline.fi
checked 17.10.2026
10.7 / 16
Pet travel fee
NOTEA pet cabin is chargeable and hotels charge separately for a pet.
No separate pet fee, place must be booked when making the reservationeckeroline.fi
checked 17.10.2026
12.0 / 12

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

70.3 / 100
Digital quality30 % × 54,916.5
Transparency30 % × 80,024.0
Reachability20 % × 67,513.5
AI quality score20 % × 79,415.9
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

54.9 / 100
MetricMeasured valueSourcePoints
Performance (mobile)7/100Technical measurement2.8 / 40
Accessibility89/100Technical measurement26.7 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices69/100Technical measurement10.3 / 15

Transparency · weight 30%

80.0 / 100
MetricMeasured valueSourcePoints
Ticket and cabin class price shown without logging in
OBSERVATIONEtusivun ja yhteystiedot-sivun varaustyökalu (Helsinki-Tallinna, meno-paluu, miniristeily, matkustajia) näyttää matkan hinnat valinnan jälkeen ilman kirjautumista.
YesWebsite + AI extraction25.0 / 25
Parking and additional fee prices stated
OBSERVATIONMatkaehdot-sivu: kohta '4 Matkan varaaminen', 'Hinnat ja maksut; lipun toimittaminen'; erillistä autopaikan tai palvelumaksun hinnastoa ei näkynyt koostettuna.
PartlyWebsite + AI extraction10.0 / 20
Right of cancellation and amendment, and fees, publicly available
OBSERVATIONTravel terms page: '5 Cancelling the trip', 'SPECIAL TERMS FOR CRUISE TRIPS 3 Trip change and cancellation terms', 'The traveller's right to cancel a package trip before the trip begins'.
YesWebsite + AI extraction20.0 / 20
Routes and timetables clearly displayed
OBSERVATIONPäänavigaatiossa oma 'Aikataulu'-osio ja Matkat-valikko reiteille.
YesWebsite + AI extraction10.0 / 10
Loyalty customer benefit and children's discounts stated
OBSERVATIONNavigaation 'S-Etukortti' ja shopping/tarjoukset-osio; S-Etukortin bonus- ja tarjoushyödyt kerrottu.
YesWebsite + AI extraction10.0 / 10
Business ID or responsible shipping company clearly stated
OBSERVATIONEckerö Line -brändi ja terminaalitiedot ovat esillä, mutta Y-tunnusta ei löytynyt yhteystiedot- eikä tilaus-ja-toimitusehdot-sivulta.
PartlyWebsite + AI extraction5.0 / 10
Independent review source shown
OBSERVATIONNo independent review or comparison source was visible on the website.
NoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

67.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONYhteystiedot-sivu ja footer: 'Ota yhteyttä 06000 4300' ja '+358 9 2288 544'.
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONYhteystiedot-sivu: 'info@eckeroline.fi', 'ryhmat@eckeroline.fi', 'cargo@eckeroline.fi'.
YesWebsite + AI extraction15.0 / 15
Chat support
OBSERVATIONNo chat support was visible on the website.
NoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONFooter: 'Ma-pe 8.00-19.00 La-su ja pyhäpäivät 9.00-15.30'.
YesWebsite + AI extraction15.0 / 15
FAQ section
OBSERVATIONFooter: 'Hyvä tietää ennen matkaa' -osio kokoaa matkustusohjeita usein kysyttyjen tapaan.
PartlyWebsite + AI extraction7.5 / 15
Mobile app
OBSERVATIONNo own mobile app mentioned.
NoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

79.4 / 100
MetricMeasured valueSourcePoints
Clarity of information82/100AI analysis27.9 / 34
Findability of pricing76/100AI analysis25.1 / 33
Content coverage80/100AI analysis26.4 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of cancellation and amendment, and fees, publicly available
OBSERVATIONTravel terms page: '5 Cancelling the trip', 'SPECIAL TERMS FOR CRUISE TRIPS 3 Trip change and cancellation terms', 'The traveller's right to cancel a package trip before the trip begins'.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +13.9 points: 79.8 → 93.7, rank 2 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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