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On the basic metrics alone, the score was 70.3 and the rank 4. The score is now 79.8 and rank 2 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Eckerö Line on Helsinki-Tallinna-reitin varustamo, jonka verkkokaupassa varaustyökalu, matkaehdot ja peruutuskohdat sekä S-Etukortti-etu ovat avoimesti esillä. Asiakaspalvelun puhelin, sähköposti ja aukioloajat on kerrottu selkeästi. Lisämaksut selviävät vasta varauksessa ja vastuullisen yhtiön Y-tunnus ei näy ehtosivuilla.
Buying motives were checked on 17.10.2026 and basic metrics measured on 17.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Cancellation fee one week before | 22 p × 100.0 % | 22.0 |
| Change fee one week before departure | 16 p × 66.7 % | 10.7 |
| Pet travel fee | 12 p × 100.0 % | 12.0 |
| Basic metrics | 50 % × 70,3 | 35.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cancellation fee one week before NOTECancellation 6–1 days before costs 50% of the booking value + 10 € and under 24 h before 100%. | Cancellation 7 days or more before: only a €10 office fee, no percentage | eckeroline.fi checked 17.10.2026 | 22.0 / 22 |
| Change fee one week before departure NOTEThe prices at the time of the new booking apply to a new booking. The 10 € office fee for a cancellation made 7 days before departure is counted as a cost. The trip can be transferred to a value card free of charge. | The departure cannot be changed: the booking is cancelled (10 €) and a new booking is made | eckeroline.fi checked 17.10.2026 | 10.7 / 16 |
| Pet travel fee NOTEA pet cabin is chargeable and hotels charge separately for a pet. | No separate pet fee, place must be booked when making the reservation | eckeroline.fi checked 17.10.2026 | 12.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 54,9 | 16.5 |
| Transparency | 30 % × 80,0 | 24.0 |
| Reachability | 20 % × 67,5 | 13.5 |
| AI quality score | 20 % × 79,4 | 15.9 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 7/100 | Technical measurement | 2.8 / 40 |
| Accessibility | 89/100 | Technical measurement | 26.7 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 69/100 | Technical measurement | 10.3 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Ticket and cabin class price shown without logging in OBSERVATIONEtusivun ja yhteystiedot-sivun varaustyökalu (Helsinki-Tallinna, meno-paluu, miniristeily, matkustajia) näyttää matkan hinnat valinnan jälkeen ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Parking and additional fee prices stated OBSERVATIONMatkaehdot-sivu: kohta '4 Matkan varaaminen', 'Hinnat ja maksut; lipun toimittaminen'; erillistä autopaikan tai palvelumaksun hinnastoa ei näkynyt koostettuna. | Partly | Website + AI extraction | 10.0 / 20 |
| Right of cancellation and amendment, and fees, publicly available OBSERVATIONTravel terms page: '5 Cancelling the trip', 'SPECIAL TERMS FOR CRUISE TRIPS 3 Trip change and cancellation terms', 'The traveller's right to cancel a package trip before the trip begins'. | Yes | Website + AI extraction | 20.0 / 20 |
| Routes and timetables clearly displayed OBSERVATIONPäänavigaatiossa oma 'Aikataulu'-osio ja Matkat-valikko reiteille. | Yes | Website + AI extraction | 10.0 / 10 |
| Loyalty customer benefit and children's discounts stated OBSERVATIONNavigaation 'S-Etukortti' ja shopping/tarjoukset-osio; S-Etukortin bonus- ja tarjoushyödyt kerrottu. | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID or responsible shipping company clearly stated OBSERVATIONEckerö Line -brändi ja terminaalitiedot ovat esillä, mutta Y-tunnusta ei löytynyt yhteystiedot- eikä tilaus-ja-toimitusehdot-sivulta. | Partly | Website + AI extraction | 5.0 / 10 |
| Independent review source shown OBSERVATIONNo independent review or comparison source was visible on the website. | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONYhteystiedot-sivu ja footer: 'Ota yhteyttä 06000 4300' ja '+358 9 2288 544'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONYhteystiedot-sivu: 'info@eckeroline.fi', 'ryhmat@eckeroline.fi', 'cargo@eckeroline.fi'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONNo chat support was visible on the website. | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONFooter: 'Ma-pe 8.00-19.00 La-su ja pyhäpäivät 9.00-15.30'. | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section OBSERVATIONFooter: 'Hyvä tietää ennen matkaa' -osio kokoaa matkustusohjeita usein kysyttyjen tapaan. | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app OBSERVATIONNo own mobile app mentioned. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 76/100 | AI analysis | 25.1 / 33 |
| Content coverage | 80/100 | AI analysis | 26.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of cancellation and amendment, and fees, publicly available OBSERVATIONTravel terms page: '5 Cancelling the trip', 'SPECIAL TERMS FOR CRUISE TRIPS 3 Trip change and cancellation terms', 'The traveller's right to cancel a package trip before the trip begins'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Are you a customer of the Eckerö Line service? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +13.9 points: 79.8 → 93.7, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.