Home › Eyeglasses online stores › Synsam
On the basic metrics alone, the score was 76.9 and the rank 2. The score is now 69.1 and rank 2 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Synsam Group Finland Oy:n verkkokauppa myy silmälasit vahvuuksilla netistä, ja kehysten hinnat, kiinteä 3,99 euron toimitusmaksu, 14 päivän peruutusoikeus, reseptin vahvistus tilauksessa sekä operoivan yhtiön Y-tunnus ovat avoimesti esillä. Linssien lisähinnat ja asiakaspalvelun tiedot jäävät osin ostopolun ja myymälähaun taakse.
Buying motives checked 16.10.2026 and basic metrics measured 17.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Return period | 22 p × 100.0 % | 22.0 |
| Free home fitting | 10 p × 0.0 % | 0.0 |
| Delivery cost | 8 p × 50,1 % | 4.0 |
| Cheapest price per glass | 10 p × 46.0 % | 4.6 |
| Basic metrics | 50 % × 76,9 | 38.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Return period NOTEFor other products the right of cancellation is 30 days. | 90-day right of cancellation for single-vision glasses | synsam.fi checked 16.10.2026 | 22.0 / 22 |
| Free home fitting | Free home fitting is not mentioned on the front page, the warranty page or the payment and delivery page. Synsam directs customers to an eye test at the shop. | synsam.fi, payment and delivery · synsam.fi, front page checked 16.10.2026 | 0.0 / 10 |
| Delivery cost | Online shop delivery fee €3.99 | synsam.fi checked 16.10.2026 | 4.0 / 8 |
| Cheapest price per glass NOTEThe cheapest visible price on the front page is 74 € on sale, valid until 31.10.2026; regular price 99 €. The price is the frame price before lenses. | Erling Haaland frames 74 € (normally 99 €) | synsam.fi checked 16.10.2026 | 4.6 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 77,0 | 23.1 |
| Transparency | 30 % × 92,5 | 27.8 |
| Reachability | 20 % × 45,0 | 9.0 |
| AI quality score | 20 % × 83,0 | 16.6 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 44/100 | Technical measurement | 17.6 / 40 |
| Accessibility | 98/100 | Technical measurement | 29.4 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price of frame and lenses visible in euros without logging in OBSERVATIONSilmälasit - Tutustu yli 2000 mallin valikoimaan; kehysten hinnat esimerkiksi 29,50 €, 50 €, 85 €, 335 €, 390 €; millaiset silmälasit ostat netistä (kehykset) | Yes | Website + AI extraction | 25.0 / 25 |
| Entering strengths and prescription online clearly instructed OBSERVATIONSen, että sinulla on resepti, vahvistat tilauksesi yhteydessä; Vahvuuksilla olevien silmälasien toimitus, Yksitehoiset silmälasit ovat mittatilaustuote (ostoehdot) | Yes | Website + AI extraction | 20.0 / 20 |
| Lens options and extra charges (thinning, coating, multifocal) stated OBSERVATIONyksiteholinssit, moniteholinssit, tummuvat linssit, pinnoitteet selitetty (silmälasit-linssit), mutta lisähinnat selviävät ostopolulla | Partly | Website + AI extraction | 7.5 / 15 |
| Delivery costs and free delivery threshold openly stated OBSERVATIONToimituskulut: Verkkokaupan toimitusmaksu on 3,99 € (ostoehdot) | Yes | Website + AI extraction | 15.0 / 15 |
| Right of return or exchange for an individually ground product clearly stated OBSERVATIONwithin 14 days to the same payment method; right to cancel your order at no additional cost; For products made to order for the customer, separately stated (purchase terms) | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company or business ID (Y-tunnus) shown OBSERVATIONSynsam Group Finland Oy, 2446347-2, hallinnoi verkkosivustoa synsam.fi (ostoehdot) | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONkeskitettyä puhelinnumeroa ei ostoehdoissa; yhteydenotto myymälähaun kautta | Partly | Website + AI extraction | 15.0 / 30 |
| Email shown OBSERVATIONcustomerservice@synsam.com (ostoehdot) | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONmyymäläkohtaiset aukioloajat myymälähaussa (Löydä myymälä), ei keskitettyä asiakaspalveluaikaa | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section OBSERVATIONasiakaspalvelu- ja ohjesisältöä on, ei yhtä keskitettyä usein kysyttyjen kysymysten osiota | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 84/100 | AI analysis | 28.6 / 34 |
| Findability of pricing | 80/100 | AI analysis | 26.4 / 33 |
| Content coverage | 85/100 | AI analysis | 28.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return or exchange for an individually ground product clearly stated OBSERVATIONwithin 14 days to the same payment method; right to cancel your order at no additional cost; For products made to order for the customer, separately stated (purchase terms) | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Are you a customer of the Synsam service? Tell us about your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +20.6 points: 69.1 → 89.7, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
