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F-Musiikki

Rank 6 · Online music instrument shops · Checked 17.10.2026

Websitef-musiikki.fi
OwnerF-Musiikki Oy (PRH 1103873-3), Finland's largest chain of instruments and music supplies; instruments, audio and studio equipment and sheet music, shops and online shop
Business ID1103873-3
Registered in Finland (PRH)1997
LCP (mobile)4.1 s
Basic metrics69.2, rank 6
39.8SCORE
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On the basic metrics alone, the score was 69.2 and the rank 6. The score is now 39.8 and rank 6 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 10.8.2026

F-Musiikki (F-Musiikki Oy) on Suomen suurin soitinketju ja sen Shopify-verkkokauppa näyttää hinnat, saatavuuden ja 14 vrk palautusoikeuden selkeästi. Läpinäkyvyyden puutteet: kotimaan toimitusmaksun euromäärä paljastuu vasta kassalla, Y-tunnusta ei näytetä ja takuusta ei ole mainintaa.

Strengths

  • Product prices and availability are shown directly on the product page (e.g. product priced at 15.99 euros, status 'Not available'), so the status of the product is clear before the basket
  • Palautusoikeus kerrotaan selkeästi: kaikilla verkkokaupasta tilatuilla tuotteilla 14 vrk palautusoikeus toimituspäivästä, hygieniapoikkeukset (puhaltimien suukappaleet, korvatulpat) eritelty
  • Ilmaisen toimituksen raja (yli 149 euroa) ja ilmainen nouto kuudesta toimipaikasta on kerrottu, samoin EU-toimituksen kiinteä 12,90 euroa

Areas to improve

  • Kotimaan toimitusmaksun tarkkaa euromäärää ei kerrota etukäteen: 'toimitus- ja käsittelykulut riippuvat valitusta toimitustavasta / tuotteen koosta', joten hinta selviää vasta kassalla
  • Operoivan yhtiön nimi (F-Musiikki Oy) on esillä yhteystiedoissa, mutta Y-tunnusta ei näytetä sivustolla; ainoa näkyvä Y-tunnus on maksunvälittäjä Svea Payments Oy
  • Tuotteille ei kerrota takuuta verkkosivuilla lainkaan, vaikka kyseessä on usein kallis hankinta

How the score is calculated

Buying motives were checked on 17.10.2026 and basic metrics measured on 10.8.2026 from public sources. Same formula for everyone, read the full methodology.

Total score · weighted total

39.8 / 100
Free delivery threshold20 p × 0.9 %0.2
Return costs10 p × 0.0 %0.0
Delivery cost for a small parcel10 p × 0.0 %0.0
Delivery time10 p × 50.0 %5.0
Basic metrics50 % × 69,234.6

Buying motives · weight 50 p

5,2 / 50
MetricMeasured valueSourcePoints
Free delivery threshold
NOTEDoes not apply to shipments weighing over 35 kg.
Free delivery for orders over 149 eurosf-musiikki.fi
checked 17.10.2026
0.2 / 20
Return costsResponsibility for return costs is not stated in the Returns section or elsewhere in the terms of delivery.f-musiikki.fi, delivery terms
checked 17.10.2026
0.0 / 10
Delivery cost for a small parcelThe terms page says only that costs depend on the delivery method and the size of the product; there is no price in euros.f-musiikki.fi, delivery terms
checked 17.10.2026
0.0 / 10
Delivery time
NOTEThe longest stated time was used: next working day and transfers 1–3 days, i.e. 4.
A stock item ships the next working day; transfers add 1–3 daysf-musiikki.fi
checked 17.10.2026
5.0 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

69.2 / 100
Digital quality30 % × 69,020.7
Transparency30 % × 67,520.2
Reachability20 % × 60,012.0
AI quality score20 % × 78,715.7
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

69.0 / 100
MetricMeasured valueSourcePoints
Performance (mobile)40/100Technical measurement16.0 / 40
Accessibility94/100Technical measurement28.2 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

67.5 / 100
MetricMeasured valueSourcePoints
Instrument price directly on the product page without logging in
OBSERVATIONTuotesivu (Legg cello): hinta '15,99' näkyvillä.
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold openly stated
OBSERVATIONToimituskäytäntö: 'Suomessa toimitus- ja käsittelykulut riippuvat valitusta toimitustavasta / tuotteen koosta'; 'Yli 149 euron ostoista ei peritä toimitusmaksua'; EU 12,90 euroa. Kotimaan tarkka euro puuttuu.
PartlyWebsite + AI extraction10.0 / 20
Right of return and return terms clearly stated
OBSERVATIONReturns policy: 'All products ordered from the online shop have a 14-day right of return from the delivery date'.
YesWebsite + AI extraction15.0 / 15
Length of warranty or condition and testing of the instrument stated
OBSERVATIONladatuilla sivuilla (toimitus, palautus, toimitusehdot, yhteystiedot, tuotesivu) ei mainita tuotetakuuta.
NoWebsite + AI extraction0.0 / 15
Stock level or availability visible on the product page
OBSERVATIONThe product page shows availability status 'Not available'.
YesWebsite + AI extraction10.0 / 10
Operating company or business ID (Y-tunnus) shown
OBSERVATIONYhteystiedot nimeää 'F-Musiikki Oy', mutta Y-tunnusta ei näytetä; toimitusehdoissa vain Svea Payments Oy (2121703-0) maksunvälittäjänä.
PartlyWebsite + AI extraction7.5 / 15

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONContact details: 'Phone: 010 320 7300'.
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONYhteystiedot: 'asiakaspalvelu@f-musiikki.fi'.
YesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONYhteystiedot: 'ma-pe 10-16'.
YesWebsite + AI extraction15.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

78.7 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage74/100AI analysis24.4 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and return terms clearly stated
OBSERVATIONReturns policy: 'All products ordered from the online shop have a 14-day right of return from the delivery date'.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +34.4 points: 39.8 → 74.2, rank 6 → 2.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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